No, I've complained about it a number of times. It's not region locking by design but it effectively adds a modicum of region locking if you want to play with one account and one card. The fact you can't even hot swap cards makes it even more annoying.
The ideal world to let our favorite grey market be is clearly what PS3 does with multiple accounts being able to activate content on one system. I wish a future update would kill that 1:1 limitation but I'm not holding my breath.
Meanwhile, the only imports I play are physical games.
Some people said the PS3 spoiled us and that's not how it should be. I disagree with them. That's how I think all professional consoles should be from there on out in terms of how to deal with regions. An international console that allows you to play games...from any country. Makes sense, right?
PS3 wasn't entirely perfect. The only things inaccessable to having a "one centralized gamer profile" list was some Japan digital games that were free and relied on in-game DLC purchases to fully play. Since DLC from other regions could only be activated while out of game in the PS Store, it meant that in-game stuff was inaccessable with a Japan account.
The solution to all of this? Let us do what Microsoft let users do last year: change account region. Limit it to 6 months, hell, charge us. Sony, more than ever, needs that feature. It's ironic Xbox has it, because for the most part much of the digital library is made available to all regions. Sony...as we know, giant splits in the digital marketplaces and release dates (if the games
do come to other regions, an 8 month wait is not a strange thing).
I'll just again re-state that knowing SCE's history towards the online world, things probably won't be changing. Adapt now to the most personally comfortable scenario, assuming things will always be the way they are.
With things like Yoshida on Twitter quietly saying the lock is due to Vita being seen to them as a "personal" device, there is not much hope of change or a firmware update to add multiple account support. I'd love for someone to drill on him, "Hey Yoshida, what i your precious Treasure Park was only available to US accounts?" "Uhh...uhhhh....". I don't even think they realize the split they created and all is fine because of simple hardware being region free.
You're nuts. Buy a second Vita. Problem solved. What's your obsession with playing games on one account?
See the first post of mine on this page.
"Xenophobic account system." I've heard it all.
So entertain me how I am so outrageous in the claim. I think it's a fine word to describe what's going on. You must bow and salute to your region...because that's the only selection of the library you'll be playing on your account. All other regions are untouchable by you. May as well pretend they don't matter and yours is the best, right?