In Canada, stores like BB and Walmart have $89.99 12 month cards. The $89.99 is printed right on the cards too so it's a permanent thing..... something like $140 value for $89.99!
Nobody should be paying full price for this thing. Deals are everywhere. There were Canadian deals floating around where people are getting offered on the dashboard 6 months for $40 cdn.
So don't be surprised if the US gets some kind of pre-printed cards for $69.99.