• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

Xbox has the marketing deal for FFXV? (UPDATE: nope)

Status
Not open for further replies.

statham

Member
CkuQvQnXEAAfE1T.jpg

It looks like Microsoft has secured some sort of marketing deal with Final Fantasy XV, as an image posted to Reddit shows exclusively the Xbox One logo at the bottom of a large FFXV poster in an urban area. Although the details behind this deal have not yet surfaced, there is unmistakably something good here for Xbox One gamers. This is the same type of advertising that has appeared on Battlefield 1 posters, a game which is also part of an exclusive Xbox One partnership.
http://www.icxm.net/x/final-fantasy-xv-marketing-deal-xbox.html

edit: very possible this could be fake. let see.
 
Seems like wasted money considering it's been on Sony's stage multiple times and the brand is kinda connected to PlayStation. They did this with FFXIII and I believe the PS3 version vastly outsold it.

But hey, gotta do what ya gotta do.
 
Kagari denied it.



But really. I am not sure I see MS wasting the money. We literally have a decade of proof that not matter how much money MS tosses at JRPG's they will always bomb on Xbox.

Would make sense this would definitely have an impact on swaying sales and shit b.

MS had exclusive marketing and bundles for XIII and it didnt do shit for them. And that was after they spend years trying to make the 360 the JRPG system with exclusives like Tales of Vaspira, Star Ocean, Blue Dragon, Last Redmint and Lost Odyssey. All bombed and might have been the direct cause of the drought of JRPGs for most of last gen.
 
so I guess, neither has marketing if they advertise the XB1 version. seems a little weird for a big game.

Well, either they are just doing their own thing in the U.S. and spliting the difference or they just have specific banners made for each area's press event.
 
Its probably just the location.

The only interest Microsoft would have with FFXV is probably its engine technology. But If it is a deal its probably something similar to the Battlefield 1 deal.
 
Kagari denied it.



But really. I am not sure I see MS wasting the money. We literally have a decade of proof that not matter how much money MS tosses at JRPG's they will always bomb on Xbox.



MS had exclusive marketing and bundles for XIII and it didnt do shit for them. And that was after they spend years trying to make the 360 the JRPG system with exclusives like Tales of Vaspira, Star Ocean, Blue Dragon, Last Redmint and Lost Odyssey. All bombed and might have been the direct cause of the drought of JRPGs for most of last gen.

How can MS fix that?
I think they need to build like 5 Japanese first party studio and hire all the big name directors as studio head.
 
I don't know why we're talking about platforms

Clearly the poster is stating that FFXV will have 2 hugs, 2 kisses and whatever the hell an NE is.
 
Final Fantasy XV on Xbox One is going to be thrown under the bus when Neo and Scorpio launch. I can already see the embarrassing comparison videos now.
 
Seems like wasted money considering it's been on Sony's stage multiple times and the brand is kinda connected to PlayStation. They did this with FFXIII and I believe the PS3 version vastly outsold it.

But hey, gotta do what ya gotta do.

Curious why people consider it a "waste of money."

It's not a black and white "I do this to outsell the other guy."

I'ts typically:

1. Increase my SOV of a given title
2. This game is big enough to sell hardware to new consumers, and I want these new consumers to consider my platform when they purchase

How does a deal like this not fulfill those objectives?

Console marketing teams have money to spend, and goals to reach with that spend.

They can spend it selling the emotional benefits of their platforms, lifestyle marketing, etc, they can spend it pushing 1st party software (but typically later in a cycle that's toward existing users - you're money isn't working as hard for you to sell halo 6 to new consumers to buy an Xbox if you didn't buy an Xbox for halo 5, so that budget is probably coming from a different software bucket), or you can identify a 3rd party title that will convert new or lapsed gamers to upgrade to a new platform and these deals give those consumers visibility to your particular console.

To me, a deal like this is "there's no major FF on this generation. This game can sell 3mm units. A large % is from core FF fans who were waiting for a new FF before upgrading consoles. If I give Square $3mm, they will match my $3mm and we will tag $6mm with Xbox and now FF will sell 4mm units because of increased awareness, and that's an increased potential conversion rate to Xbox as the platform lapsed FF fans pick up when they upgrade because that's the level of awareness they have of the new title for Xbox.

I don't know why people get so up and arms... It's really simple as that in most cases.
 
How can MS fix that?
I think they need to build like 5 Japanese first party studio and hire all the big name directors as studio head.

I mean.... that would be a tremendous waste of money. For starters, the big thing they have to do is work with JP publishing to ensure the Xbox is not skipped on big name JP games. Sure, most of those games serve a niche audience, but those audiences add up & attract a larger WW market that, as of right now, only Sony is serving.

One of the worst mistakes MS made when they decided to double down on Kinect was allowing all those years of inroads they had built to JP publishers to go to waste.
 
Could be DLC exclusives.

But in reality it could just be getting rights to advertise the game with just their console of choice. But since Final Fantasy XV is closely tied to Playstation's marketing it won't matter irregardless.

Xbox isn't winning any appeal here, only reminding current customers or the few people who haven't upgraded yet that FFXV is also on Xbox One. Which is not a bad thing, but they're not getting substantial out of this so late in the game. It's sort of like that Destiny perfume advertisement they tried doing, trying to get appeal for a huge game at last minute. (Although the later was illegal while this isn't.)
 
Status
Not open for further replies.
Top Bottom