I don't know, Activision Blizzard seems to have a pretty big market cap.
This is absolutely not true; not even close. I know games that have nearly 10% 3-year cohort retention, which means that people who installed the game on the very first day also came back to exactly 3 years later. That's quite a feat when mobile players admittedly have a decent barrier between trying and actually sticking with the game (like usually more then 40 percent of players drop after the first day). Supercell will definitely prove you very much wrong there.
That's your prejudices though, not reality. At least on my side there's plenty of research into to effects on F2P on it's customers, the profiles of high value spenders etc. For most part, it really isn't the evil business people here want to believe. Not to say that psychology and data analysis hasn't become a big part of it (like most other industries these days) or that there aren't ton of bad examples, but overall the prejudices people have here are absolutely ridiculous from the perspective of someone who's delved into years worth of data and research.
The top mobile charts make console gamers look like the most varied, eccentric, and fickle gamers on earth in comparison.
Yup, Facebook gaming is still actually pretty big (I know at least a few games with closer to a million DAU, steady), but there's very little new success to be found and Facebook itself has pivoted away from it (and moved towards embracing mobile game advertising), the technological challenges in securing the future (especially for cross-platform development), and worse monetization (and engagement) that make it simply a dying market for developers even if by numbers it can still be pretty big.
