The gaming console has moved out of the basement and into the living room.
Awww how sweet, the gamers love you too Microsoft!
The gaming console has moved out of the basement and into the living room.
"The gaming console has moved out of the basement and into the living room." Albert Penello
Microsoft director of product planning Albert Penello said: "The gaming console has moved out of the basement and into the living room."
I have never had my consoles in a basement. I guess I am some sort of pioneer.
Me neither, my consoles have always been in my bedroom. Don't know what Albert is talking about.
PR of the Year 2014
Because, obviously, console gamers are basement dwellers and based Microsoft got these gamers out of their damp basements into their nice, comfy living rooms where they have no fear of being judged by people passing by and seeing them play games on their Xbox One. Microsoft is helping US!
At least in the basement many people could enjoy it. The bedroom sounds much creepier....Me neither, my consoles have always been in my bedroom. Don't know what Albert is talking about.
And that's fine. The Kinect's not going to impact on our enjoyment of Halo: Reach, or stop us from griefing greenhorns in Red Dead Redemption's Free Roam (it's a victimless crime!). But what we do take serious exception to is the way Microsoft is promoting the Kinect, and what it says about their attitude to a market that, frankly, has delivered them profit piled on profit and a massive amount of console market share.
"Gaming's not just for sweaty thirty year olds in Metallica t-shirts," quipped Microsoft's regional entertainment tzar at yesterday's lifestyle event, David McLean. The audience of fashion editors and lifestyle doyens yukked it up appreciatively, but we couldn't believe our ears. That's it? That's what you're reducing a huge percentage of your audience to now - a one-liner gag to make the cheap-seats feel it's okay to waddle about in front of their television sets?
And it didn't end there - the presentation featured constant allusions to basement dwelling nerds and impenetrable control schemes. Which is fine if Microsoft's courting vacuous fashionistas now, but does the company have to do it at our expense?
How it Works...
http://productoftheyearusa.com/process/how-it-works/
So basically you pay $70,000 to this company to be able to tell people you're a product of the year. A whole 10%!
"[People who play RPGs are] depressed gamers who like to sit alone in their dark rooms and play slow games".
Yeah for a quote for a uk almost paid for award we dont do basements over here, infact 31 years on this earth spent in england ive never been to a house that had a basement in it.
The company is British, but this was for the American-branch.
I thought it was strange quote, so this ad agency type thing covers usa as well, have people in america heard of them before?.
I saw this Sunday morning in Parade (little magazine thing that comes in Sunday papers for those who don't know) and yeah I was like... "What? How much did MS pay these guys?"
As an American, I've never heard about them and I've never seen this logo.
Seeing the brands used, like SK Energy Shots and Sodastream, I have an idea these are from companies desperate for press, and always looking for any way to get their name out there.
I love the Jonathan Leack comment.
How it Works...
http://productoftheyearusa.com/process/how-it-works/
So basically you pay $70,000 to this company to be able to tell people you're a product of the year. A whole 10%!
Why is a publication doing 2014 awards within two months in 2014?
You keep saying it is a big deal, but not only did you fail to even get the country right, now people are pointing out that this is basically a paid for award with no competition. What's up?
I have a feeling that this new Penello quote will live in infamy.
"The gaming console has moved out of the basement and into the living room." Albert Penello, 2014
Yes Albert, it sure has, along with Mint-X Rodent Repellent Trash Bags.
Go FUCK yourself Penello, the average gamer age is mid-30s now.
"[People who play RPGs are] depressed gamers who like to sit alone in their dark rooms and play slow games".
Looks like Penello has been taking a page from the Yamauchi PR book.
Where did Penello actually said that?
He didn't. The President of Nintendo said it when FF VII was announced as a PSX exclusive.
According to people citing his very own LinkedIn profile in that same thread, he is (or was) also the "Director of Marketing" and "Sr. Director of Product Planning, Compete, and User Research". Some say it's not up to date, but he's obviously not completely divorced from PR in some capacity. (His Twitter profile also states that he's a marketer.)I didn't even see that Penello quote at first. Why do they keep talking to him? According to him, he's not PR.
http://www.neogaf.com/forum/showpost.php?p=67515701&postcount=973
According to people citing his very own LinkedIn profile in that same thread, he's also the "Director of Marketing" and "Sr. Director of Product Planning, Compete, and User Research". The spinning never ends.
According to people citing his very own LinkedIn profile in that same thread, he's also the "Director of Marketing" and "Sr. Director of Product Planning, Compete, and User Research". The spinning never ends.
No, he commented on the article. lol
I'd probably need a PS4 to play Killzone. But why would I buy a game in a series I have (little to) no interest in? I don't know what that has to do with anything.I'm not going to take a leap here, but I assume you,love KZ:SF, but never have the time to play it.....
I'm not going to take a leap here, but I assume you,love KZ:SF, but never have the time to play it.....
I'd probably need a PS4 to play Killzone. But why would I buy a game in a series I have (little to) no interest in? I don't know what that has to do with anything.
What?
Are you accusing Necromanti of something? Of working for Sony or something?
What?
You specifically said "KZ:SF", which Google is telling me is a PS4 title. If you are going to accuse me of something, you'd probably be better off being forthright and provide evidence. Your spin-job is as bad as Microsoft's at this point.Pretty sure you can play KZ on a system not named PS4 and pretty sure you know why, so I will stop here....
Perfect that AdWeek is covering this, and details regarding the methodology of how the award was decided are "not clear".