View Single Post
(04-06-2017, 11:32 AM)
zeromcd73's Avatar
Nikkei Interview with Square Enix CEO Matsuda-kun:

- Talks about extending the life of titles through updates and DLC allowing them to continue selling for longer periods of time (FFXV in this case)
- Notes that releasing titles in Japan than waiting several months to release their titles overseas is not a good business strategy, especially for their story/adventure focused titles and continues to note the importance of worldwide releases
- Smartphone titles in the first half of 2016 did poorly, their motto this year is 'something else' as they have to stand out and be different from the competition in order to attract users on phones and not just continue making these games using the same templates as they have before
- Smartphone users aren't just looking for light games anymore, but more hardcore experiences
- Japan/China/North America account for 80% of the smartphone market, so no need for worldwide releases for smartphone titles
- Has an interest in the Middle East/India as a potentially large untapped market for the future
- More announcements to come for FF's 30th anniversary
- Notes that 2017 has Nintendo Switch, Xbox Scorpio, Windows 10 game mode and google's Tango
- Out of all of these Square Enix is focusing most on Nintendo Switch

Switch section in more details:

Originally Posted by mao2

This part about Switch is interesting. Matsuda said that having more platforms is good for content creators, therefore he would like Switch to be successful. He also wants more titles in development and existing ones to be ported to Switch if they're possible/feasible.