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NPD will no longer release monthly hardware/software unit sales

Xilium

Member
Htown said:
I would guess that this is the real reason. Both Microsoft and Sony are apparently betting heavily on their new motion systems to give them something like Wii levels of success with the casual market. My guess is, with this happening right before September NPD numbers, that the Move is not doing anything near what Sony was hoping for and they want to keep that quiet so investors don't get super jumpy. (I work at an electronics chain, and it didn't seem to me that the piles of Move stuff were going anywhere fast, despite the fact that we had a prominent playable display in the middle of the store. Could be mistaken.)

Does Sony really have the money for that though? Judging from their poor advertising support and lack of exclusivity grabs, I really don't think they have that kind of money to throw around.
 

Chrange

Banned
confuziz said:
Not to give any credit to ioi, but by now we know they are not entirely made up (They are usually within 10% of NPD, would be pretty awesome if he guessed it right all year though, man should go to the casino then)

Man I wish I could find the screenshots I took of their '+/-10% accurate' numbers for a couple games pre and post-NPD release modification :lol

One PS3 game was at 1.8 million pre-NPD and under a million post-NPD when it failed to chart at all.
 

EviLore

Expansive Ellipses
Staff Member
Reginald P. Linux said:
If you buy a game and play a game and enjoy or hate a game, what do sales matter? People who need to know the information to make thier business decisions will still get that information. The sports analogy you've used just shows that some people only care about who "wins" and "loses" and not much about games themselves. Sales are just another piece of fanboy ammunition that gaming-age can do without.

Among other things, NeoGAF is about discussing the gaming industry. So you should probably shut the fuck up.
 
I AM JOHN! said:
It's also almost as if these numbers bear any relevance to only a scant few GAFers that happen to be investors or analysts, and these numbers serve no purpose to the general enthusiast audience than dick-waving and making stupid arguments based on nothing whatsoever.

Hmmm.... well, no, upon consideration, it's not really like that at all.

B-Rad Lascelle said:
BillsFanAvatar.jpg

Oh my god, I didn't see this before. I salute you, valiant warrior. :lol

Reginald P. Linux said:
If you buy a game and play a game and enjoy or hate a game, what do sales matter?

Why does boxart matter? Why do development details and postmortems matter? Why apply any type of analysis or thought to the issue at all, by this standard?

People with enough interest in a topic will want to think about and discuss aspects of that topic beyond the most simplistic hurt/heal level. Market analysis is common in every hobby where any kind of sales numbers are made public (i.e. any hobby where many of the major competitors are publicly-traded companies) and is a pretty natural outgrowth of broad interest in a topic, especially for people who are also interested in business in general.
 
Xilium said:
Micro$oft obviously paid them off to hide the inevitable smackdown that Move and PS3 will be delivering to Kinnect and the 360 this holiday.

I know this is a joke post
right?
, but I've seen this not-so-subtly hinted at by several people in the last few pages...

...and it's precisely the kind of thing that having REAL SALES DATA would prevent. The 360 has been the #1 selling console in the US for the last 4 months (yes, I'm including the September NPD numbers we may never see), they'll have 3 or 4 of the top software titles for the quarter (COD, Halo, Fable, Assassin's Creed), and they'll have a highly profitable (at $150, it better be) hardware launch to crow about as well.

If anything I'd almost guarantee that MS releases gobs of data this fall.

Htown said:
I would guess that this is the real reason. Both Microsoft and Sony are apparently betting heavily on their new motion systems to give them something like Wii levels of success with the casual market. My guess is, with this happening right before September NPD numbers, that the Move is not doing anything near what Sony was hoping for and they want to keep that quiet so investors don't get super jumpy. (I work at an electronics chain, and it didn't seem to me that the piles of Move stuff were going anywhere fast, despite the fact that we had a prominent playable display in the middle of the store. Could be mistaken.)

And again, speculation based on anecdotal evidence. How is this better than facts?

People only hate numbers when they disagree with their preconceived notions.
 

[Nintex]

Member
Gaming industry without NPD/sales numbers is like a football/soccer game without scores, a fish without weight, a racing track without a finish line etc. :(
 

pvpness

Member
Reginald P. Linux said:
If you buy a game and play a game and enjoy or hate a game, what do sales matter? People who need to know the information to make thier business decisions will still get that information. The sports analogy you've used just shows that some people only care about who "wins" and "loses" and not much about games themselves. Sales are just another piece of fanboy ammunition that gaming-age can do without.
One of my favorite things about NeoGaf was watching some greenhorn stumbling into a sales thread to blurt something out ridiculous and watching the posters with some knowledge lay the educational smack-down on them, backing up everything with numbers. Those days are gone.

Hell Wii threads were already pretty terrible, now they're gonna be completely suffocated with trolling idiots.
 

jvm

Gamasutra.
Andrew J. said:
Don't all the hardware manufacturer's reveal monthly sales numbers in press releases anyway?
Nintendo does not always issue one. Try to find the one from last month, for example.

Sometimes Sony skips a month, sometimes Microsoft. It's not going to be uniform.
 
gofreak said:
I get the point about the vacuum of data leaving things all up in the air though.

As an illustrative example, note how many people in this thread are already using invented conclusions as to the sales performance of Move and/or Kinect to support theories about the reasoning behind this move.
 

LosDaddie

Banned
meh....at this point Sales-Age doesn't matter anymore this gen. Well, except to the fanboys. :lol

Nintendo reclaimed the console throne with the Wii. MS proved the Xbox brand is a force to be reckoned with. And Sony, well, Sony helped blu-ray win the HD war. Nothing will change other than the PS3 eventually taking #2 in a year (or two, or three). Big whoopdeedo.




EDIT: But yeah, NPD threads were always an enjoyable read on Friday mornings. So I will miss that.
 
[Nintex] said:
Gaming industry without NPD/sales numbers is like a football/soccer game without scores, a fish without weight, a racing track without a finish line etc. :(
This is good. From now on we should just use descriptive metaphors; anyone who speaks in literal terms about the industry in sales-age has broken the rules of The Game and should be banned.
 
Pureauthor said:
I think the most pertinent question will be what will NeoGAF's policy on leaked numbers be going forward?

This really is the only question. GAF got the 'special access' it did because NPD didn't really like the level of leaks GAF was getting (and youtube videos about it) so they threw a bone to tighten up on that.

Reginald P. Linux said:
You mean neogaf is their source for how well their games do? You don't think their publishers give them accurate sales number?

I know you're being facetious, but it's not like there's never been court cases regarding publishers lying to developers about quantities sold to avoid paying royalties.
 
"Was at Gamestop at lunch today, guy bought one of them $299 360's. As he left I could hear his thoughts. Something about the PS3 being a much better value. He returned the 360 a minute later, got $249 for it and picked up 2 PS3's."
Now looking forward to the anecdotal thread.
 
1) This stuff will leak if company provided data doesn't lead to a Top 10 sales every month and a breakdown of the platforms. No stopping that, somebody will find a way and do it anonymously through back channel sites.

2) Why isn't this shit done for free? Is Movie by Numbers official or is it a guess work site like the site with VG in its name? I don't get how that site exists for a medium as big as gaming and more established, but the video game industry has to resort to extortion to provide good data.

3) This is only going to lead to more people trusting other sources. People will do it out of necessity and spite. If they didn't release Metroid: Other M's data this Thursday, you can bet a ton of forums and sites will head on over to the banned site with VG in it, and report what that site claims Other M sold in its first month.

4) By doing this, and sites reporting conflicting #s, hopefully it will force developers to tip their hand if sites report lower sales figures than what is true.

5) Somebody please start up something to rival NPD. This is getting out of hand.
 
it's very possible MS wants to hide the inevitable failure of kinect and it's software.

I think that the kinect bundle would be reported by NPD, as it's similar to Guitar Hero/Rock Band bundles in that it includes software.
 

Regulus Tera

Romanes Eunt Domus
LosDaddie said:
meh....at this point Sales-Age doesn't matter anymore this gen. Well, except to the fanboys. :lol

Nintendo reclaimed the console throne with the Wii. MS proved the Xbox brand is a force to be reckoned with. And Sony, well, Sony helped blu-ray win the HD war. Nothing will change other than the PS3 eventually taking #2 in a year (or two, or three). Big whoopdeedo.




EDIT: But yeah, NPD threads were always an enjoyable read on Friday mornings. So I will miss that.

Yeah, but, motion control wars!
 

Xilium

Member
Sho_Nuff82 said:
I know this is a joke post
right?
, but I've seen this not-so-subtly hinted at by several people in the last few pages...

...and it's precisely the kind of thing that having REAL SALES DATA would prevent. The 360 has been the #1 selling console in the US for the last 4 months (yes, I'm including the September NPD numbers we may never see), they'll have 3 or 4 of the top software titles for the quarter (COD, Halo, Fable, Assassin's Creed), and they'll have a highly profitable (at $150, it better be) hardware launch to crow about as well.

If anything I'd almost guarantee that MS releases gobs of data this fall.

Kinnect is going to sell gangbusters and MS is going to advertise the hell out it. So yeah, obviously they wouldn't want to hide that information.

But the M$ conspiracy theory is far more interesting.
 
Xilium said:
Kinnect is going to sell gangbusters and MS is going to advertise the hell out it. So yeah, obviously they wouldn't want to hide that information.

But the M$ conspiracy theory is far more interesting.

Well, now they get to tell us how many units were shipped to stores, even though come january 15th or so we will see how every store has 50+ units sitting around collecting dust.

Nobody gives a shit about kinect.
 

M3d10n

Member
If you think about it, the traditional gaming industry in general does have an interest in burying sales data as much as possible. Outside from massive success cases like COD, Halo and Nintendo's evergreen stuff, the vast majority of retail games (including medium and big budget ones) sells poorly. Very few investors are interested in funding individual consumer products which have incredibly short market lifespan, sell 500K~1M units worldwide and cost $5M~$20M to develop.

Hiding the data from the public space allow publishers to prepare their own cherry picked and highly decorated numbers in order to secure funding and please stock holders. It also makes it harder for people from outside the industry to start their own business in the retail space, since there's little public information on how the market reacts to what.
 
TheOddOne said:
MS payed off the NPD people? Next your gonna tell me its gonna be xbox exclusive in the next Dashboard update.

They don't have to pay them, just put pressure on NPD to say hey, we don't think releasing this data to the public is the best idea.
 
MrNyarlathotep said:
This really is the only question. GAF got the 'special access' it did because NPD didn't really like the level of leaks GAF was getting (and youtube videos about it) so they threw a bone to tighten up on that.



I know you're being facetious, but it's not like there's never been court cases regarding publishers lying to developers about quantities sold to avoid paying royalties.
I expect since EL likely doesn't want to risk any kind of legal troubles, leaks still won't be allowed. NPD didn't have to throw us a bone at all, they could have just waved their lawyer wand, and since NeoGAF is owned by a private citizen who probably doesn't want to go to court over stuff like this, the leaks would be gone.

But they made a deal. A deal that was agreed to in good faith, which NPD have now decided to completely reneg on. It's frustrating. Why make a deal if you're not committed to keeping your promise in the first place?
 
I fear that in a few months time, some trolls will start saying "The ____ console is dead!" or "The ____ console has caught up to ____ console in sales!" and no one will be able to prove or disprove said claims. It will just turn into fanboy wars running without facts. I hope this doesn't happen though. At the very least, we need official data for the next generation of consoles
 

TheOddOne

Member
SonOfABeep said:
They don't have to pay them, just put pressure on NPD to say hey, we don't think releasing this data to the public is the best idea.
Somebody tell me if this guy is joking around.
 
rager said:
Good riddance. Who cares about sales numbers, its all about the games.

You know, assholes who are saying this, it is entirely possible to care about games a LOT and also be interested in how something like Vanquish sells so you know if maybe shinji mikami will continue to recieve money from publishers and do new games and new ideas.

I am so tired of hearing this "sales don't matter" argument.
 
TheOddOne said:
Somebody tell me if this guy is joking around.

MS has a lot more sway with retailers and telling them what to report to NPD than NPD does. I don't understand why it's so crazy to think that Microsoft could tell NPD what to do in a not so subtle way.
 

test_account

XP-39C²
Htown said:
I would guess that this is the real reason. Both Microsoft and Sony are apparently betting heavily on their new motion systems to give them something like Wii levels of success with the casual market. My guess is, with this happening right before September NPD numbers, that the Move is not doing anything near what Sony was hoping for and they want to keep that quiet so investors don't get super jumpy. (I work at an electronics chain, and it didn't seem to me that the piles of Move stuff were going anywhere fast, despite the fact that we had a prominent playable display in the middle of the store. Could be mistaken.)
I think that NPD will still provide the numbers to those who pay for them. I think that NPD will only stop to show the numbers publically. I dont think that the investors will have any problem getting their hands on the NPD numbers even if NPD removes the public given numbers. Personally i dont think that this is the reason for why NPD removed some of the public numbers.


EDIT: Come to think of it, did NPD ever give out public hardware sales numbers for console accessories? We will still get Top 5 selling software numbers at least (multiplatform titles are counted as one) :)
 

Kusagari

Member
Great, we're about to enter the dark ages of the Genesis vs SNES console war all over again. Now, we can only 'rely' on ioi's bs numbers and antecedal evidence. This is only going to make the Kinect vs Move debate 5000x worse.
 

Cheech

Member
Htown said:
My guess is, with this happening right before September NPD numbers, that the Move is not doing anything near what Sony was hoping for and they want to keep that quiet so investors don't get super jumpy. (I work at an electronics chain, and it didn't seem to me that the piles of Move stuff were going anywhere fast, despite the fact that we had a prominent playable display in the middle of the store. Could be mistaken.)

This makes a ton of sense, actually. But still, I would be shocked if it was just one customer screaming for this change. DLC sales have gotten too big for the publishers to not be involved, IMO.
 
and just to clarify I'm not saying this is fact. Just a plausible scenario. Maybe Nintendo was telling them the same thing in the wake of flagging Wii sales? Maybe Sony as well if the move didn't take off like they hoped.. who knows?
 
If anyone would like to bury sales data it would be the person in last place. That said, I doubt this has to do with any of the players and more to do with NPD keeping things private so their subscriptions have more value.
 
perfectchaos007 said:
This is why monopolies in any industry are a bad thing. NPD needs competition
Which one of these guys is in the best position to make a move on NPD's hallowed gaming data ground? And what is needed to make it happen (i.e. cash infusion, manpower, creative approach to doing what NPD does but better/cheaper, etc.)
 
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