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Taurus · Aug 19, 2012

Google translate translation:

Sony: PS Vita sold 2.2 million Error & Marketing

Sony has admitted for the first time error in the marketing of the PlayStation Vita, as Sony PlayStation Germany boss Uwe Bassendowski expressed at gamescom.

Especially that you have surpassed the younger crowd ignored, an error was that one would now be reversed. According Bassendowski we will adjust the advertising for the PS Vita and new trim on the younger audience as well as a stronger presence in the appropriate media to be.

Furthermore confirmed Bassendowski that you could now sell 2.2 million units worldwide. More detailed figures for Germany it is not.

http://playfront.de/sony-22-millionen-verkaufte-ps-vita-fehler-beim-marketing/

Mock if old.

Jucksalbe's quick, more accurate translation:

Sony acknowledged mistakes in marketing the PlayStation Vita as said by Sony PlayStation Germany Chief Uwe Bassendowski at gamescom.

The most important mistake was to lose sight of the younger audience, a mistake they want to make right again. According to Bassendowski they want to change the direction of PS Vita marketing to focus on a younger audience and they want to improve their presence in corresponding media.

Furthermore Bassendowski confirmed that 2.2 million device have been sold worldwide. Specific numbers for Germany were not given.

DMeisterJ · Aug 19, 2012

My goodness. That translation is indecipherable.

Kacho · Aug 19, 2012

Yeah, what am I reading here.

Santiako · Aug 19, 2012

That's really low, what a shame.

Currygan · Aug 19, 2012

that's...unbelievably low

we need a German-speaking Gaffer to translate

DeaconKnowledge · Aug 19, 2012

DMeisterJ said:
My goodness. That translation is indecipherable.

Vita has sold 2.2 million units, they should have marketed it to kids.

jvm · Aug 19, 2012

What's the Japanese figure? The U.S. is between 650K and 700K.

yon61 · Aug 19, 2012

Dat 8 million-units-sold-by-March-momentum

thegreatchamp · Aug 19, 2012

Price cut and I'll buy it in a heartbeat. I hope the Vita doesnt fail

Forever · Aug 19, 2012

jvm said:
What's the Japanese figure? The U.S. is between 650K and 700K.

873k

Currygan · Aug 19, 2012

jvm said:
What's the Japanese figure? The U.S. is between 650K and 700K.

I seem to remember about 870k

that would leave Europe in ruins

Brannon · Aug 19, 2012

Even more shameful is the 0% video-out cable tie in rate. Those blimey cors...

alfredofroylan · Aug 19, 2012

As a interesting note. By March 2012 Vita had 1.8 million sold.
http://www.eurogamer.net/articles/2012-05-10-sony-earnings-call-reveals-worldwide-ps-vita-sales

mboojigga · Aug 19, 2012

jvm said:
What's the Japanese figure? The U.S. is between 650K and 700K.

Currently 850K I believe

Meelow · Aug 19, 2012

Sony's not going to reach their goal if they don't do anything about it, 2.2 is shockingly low.

KillerMan91 · Aug 19, 2012

I assume that this refers to latest shipment numbers. So 2.2 million at the end of June.

MasterSheen · Aug 19, 2012

So only 400k sold(shipped?) since last quarter? That's pathetically low.

Iceblade · Aug 19, 2012

How much had the PSP sold by this point in its lifetime?

Dreams-Visions · Aug 19, 2012

gonna request a second translation.

DR2K · Aug 19, 2012

Yet they refuse to lower the price, but want to target an audience with less disposable income. Amazing.

Forever · Aug 19, 2012

yon61 said:
Dat 8 million-units-sold-by-March-momentum

Wasn't that figure combining both PSP and Vita?

shira · Aug 19, 2012

Error in marketing

davepoobond · Aug 19, 2012

Dreams-Visions said:
gonna request a second translation.

i have re-translated it.

it is 22 million.

Good Job Bob · Aug 19, 2012

It should've never been released.

butter_stick · Aug 19, 2012

That's pathetic.

Just cancel it.

metalslimer · Aug 19, 2012

Forever said:
Wasn't that figure combining both PSP and Vita?

Still impossible. Vita has only shipped 400k since March and they have sold over 150k in Japan since then. Which means they shipped less than 200k between American and Europe.

nhlducks35 · Aug 19, 2012

Forever said:
Wasn't that figure combining both PSP and Vita?

It's 12 million combined

shink · Aug 19, 2012

Many of the new ps3 releases should have a vita version. I'm looking at LBPK for instance.

Bit sad how the Vita had performed thus far.

Father_Brain · Aug 19, 2012

alfredofroylan said:
As a interesting note. By March 2012 Vita had 1.8 million sold.
http://www.eurogamer.net/articles/2012-05-10-sony-earnings-call-reveals-worldwide-ps-vita-sales

Yeah, Vita has definitely sold more than 400K worldwide since then. It's no secret that sales are abysmal, but something's off here.

EDIT: Oh, shipments. Derp.

Vitacat · Aug 19, 2012

I really wanted to buy a Vita, but I'm trying to be more sensible about my purchases these days. If/when I'm sure they will have games I truly want to play, that are different from what I can play on my tv, I will buy one. Maybe next year.

Also, those Vita memory card prices need to drop. A lot.

Mik_Pad · Aug 19, 2012

Hey just wanted to know if there is a reliable website for worldwide sales charts for all consoles?

metalslimer · Aug 19, 2012

Father_Brain said:
Yeah, Vita has definitely sold more than 400K worldwide since then. It's no secret that sales are abysmal, but something's off here.

The 1.8 million was shipped. Stores don't order more when its selling so badly. Meaning stores basically ordered no extra units outside of Japan.

meppi · Aug 19, 2012

Well is Jack Tretton can be happy with these numbers, then so can I.

frankie_baby · Aug 19, 2012

Father_Brain said:
Yeah, Vita has definitely sold more than 400K worldwide since then. It's no secret that sales are abysmal, but something's off here.

The 1.8 was shipped

Mik_Pad · Aug 19, 2012

nhlducks35 said:
It's 12 million combined

I think they changed it but im not completly sure.

EmCeeGramr · Aug 19, 2012

Holy shit.

Two million? Two million? What a huge number. Like, a million is "big," so, what happens if you have two of them? I can't comprehend it.

Wow. Two million.

nhlducks35 · Aug 19, 2012

Father_Brain said:
Yeah, Vita has definitely sold more than 400K worldwide since then. It's no secret that sales are abysmal, but something's off here.

Is it?

Assume 150K sold each month for April, May and June, give or take 50K.

Mik_Pad said:
I think they changed it but im not completly sure.

It was 16 million, but moved to 12.

jvm · Aug 19, 2012

So basically, in very round numbers:

Japan: 850K
U.S.: 700K
EU: 700K

As I said in the last NPD thread, I have no idea what Sony does at this point. Waiting until they can make a graceful exit is simply too painful to contemplate. Trying to cut the price and competing at the level the market would accept (if it would accept it!) would hurt their bottom line tremendously. Simply killing it would be extremely embarrassing, and ironically would bring the system more notice from the wider public. Best solution I have is to retreat from all other regions except Japan, and keep it a system they nurture in their home territory. Let the hardcore import it if they want it.

yon61 · Aug 19, 2012

Forever said:
Wasn't that figure combining both PSP and Vita?

You would think so, but no. And that was actually revised down from an earlier forecast that predicted 10 million sold.

Father_Brain · Aug 19, 2012

frankie_baby said:
The 1.8 was shipped

Yeah, edited my post. We all have our off days.

MasterSheen · Aug 19, 2012

Mik_Pad said:
I think they changed it but im not completly sure.

They revised down from 16m to 12m.

Taurus · Aug 19, 2012

Dreams-Visions said:
gonna request a second translation.

Is it seriously that bad? I can speak some german, and by that translation it's pretty self-explanatory what it is trying to tell us: marketing has failed especially for the younger crowd and this is something they will try to fix, no accurate numbers for German given. Only thing I don't understand is that if 2.2 million is shipped or sold?

flippedb · Aug 19, 2012

Ouch. I expecting it to get a price cut soon. I'm sure nobody at Sony is happy with those sales.

metalslimer · Aug 19, 2012

EmCeeGramr said:
Holy shit.

Two million? Two million? What a huge number. Like, a million is "big," so, what happens if you have two of them? I can't comprehend it.

Wow. Two million.

Hey I wish MY product could sell 2 million

Does anyone remember this?

Jucksalbe · Aug 19, 2012

Quick and dirty translation. The German text is pretty poorly written, too, so I can't fault Google Translate for its results.

Sony acknowledged mistakes in marketing the PlayStation Vita as said by Sony PlayStation Germany Chief Uwe Bassendowski at gamescom.

The most important mistake was to lose sight of the younger audience, a mistake they want to make right again. According to Bassendowski they want to change the direction of PS Vita marketing to focus on a younger audience and they want to improve their presence in corresponding media.

Furthermore Bassendowski confirmed that 2.2 million device have been sold worldwide. Specific numbers for Germany were not given.

Ryoku · Aug 19, 2012

shink said:
Many of the new ps3 releases should have a vita version. I'm looking at LBPK for instance.

Bit sad how the Vita had performed thus far.

No. Vita needs exclusive, original games.

Peff · Aug 19, 2012

EmCeeGramr said:
Holy shit.

Two million? Two million? What a huge number. Like, a million is "big," so, what happens if you have two of them? I can't comprehend it.

Wow. Two million.

Does anybody have that one lunatic's post which went something like "HOW MANY DEVICES HAVE YOU MADE THAT SOLD 69K UNITS IN THE US IN ONE MONTH?" from an old NPD thread?

Tunavi · Aug 19, 2012

people in america still don't know it exists

MYE · Aug 19, 2012

EmCeeGramr · Aug 19, 2012

metalslimer said:
Hey I wish MY product could sell 2 million

Does anyone remember this?

I'm actually going way deeper but I can no longer find the source post.

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