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Boston-based research firm Yankee Group has forecasted that the PS3 will lead Xbox 360 and Wii in North American sales by 2011, with the Wii in a distant third.
ImageThe group predicts that the PS3 will capture 44 percent of cumulative console sales in North America by 2011, with 30 million units sold. Microsoft is expected to sell nearly 27 million units, taking up 40 percent of the market, while the Wii is forecasted to sell a little over 11 million units, accounting for just 16 percent of the market.
Yankee also believes that less total consoles will be sold in the next generation compared to the PS2, Xbox and GameCube generation as a result of higher-priced consoles. However, the firm did add that Microsoft is "well-positioned" to cut the price of the Xbox 360 in spring 2007, potentially undercutting the $500-$600 PS3 by a wider margin. This pricing pressure from Microsoft is likely to continue throughout the course of the PS3's lifecycle, according to Yankee. The Wii will have the lowest initial price out of the next generation of consoles, as Nintendo has said the console will not exceed $250 in North America.
The firm also noted the growing relevance of digital distribution through next generation consoles. Yankee analyst Michael Goodman commented, "With a growing installed base of connected consoles, content owners are beginning to recognize the potential video game consoles offer as a distribution channel. Additionally, these platforms will serve as a strong medium for advertising, validating the growing market for in-game and around game advertising."
Boston-based research firm Yankee Group has forecasted that the PS3 will lead Xbox 360 and Wii in North American sales by 2011, with the Wii in a distant third.
ImageThe group predicts that the PS3 will capture 44 percent of cumulative console sales in North America by 2011, with 30 million units sold. Microsoft is expected to sell nearly 27 million units, taking up 40 percent of the market, while the Wii is forecasted to sell a little over 11 million units, accounting for just 16 percent of the market.
Yankee also believes that less total consoles will be sold in the next generation compared to the PS2, Xbox and GameCube generation as a result of higher-priced consoles. However, the firm did add that Microsoft is "well-positioned" to cut the price of the Xbox 360 in spring 2007, potentially undercutting the $500-$600 PS3 by a wider margin. This pricing pressure from Microsoft is likely to continue throughout the course of the PS3's lifecycle, according to Yankee. The Wii will have the lowest initial price out of the next generation of consoles, as Nintendo has said the console will not exceed $250 in North America.
The firm also noted the growing relevance of digital distribution through next generation consoles. Yankee analyst Michael Goodman commented, "With a growing installed base of connected consoles, content owners are beginning to recognize the potential video game consoles offer as a distribution channel. Additionally, these platforms will serve as a strong medium for advertising, validating the growing market for in-game and around game advertising."
