I know the general GAF consensus is to laugh in the face of this articles, but they are there for a reason.
People make choices all the time, and when it comes to a device like the iPad vs Vita, the iPad does a lot of things that make it more attractive to the general population than the Vita.
This is a fact, sales prove it. Wasn't Apple projected almost 50 million sold by the end of the year? The Vita will be lucky to have 10% of that total.
Developers can look at the units sold, see the market, understand what potential sales can be, and make choices for profitability that lead directly to Apple.
I want a Vita in the worst way, but the launch line-up and what's on deck scare the shit out of me. Devs are playing it ultra-safe with the Vita so far, it's reboots and rehashes galore. Best case scenario in my eyes is that it sees some of the niche genres that ultimately made my PSP purchase worthwhile.
It won't be long until we see even bigger games come to the iPad, as the market has shown that there can be successful games that cost more than 99c. If Apple ever re-worked the App store, tossed some money on exclusive big releases, and tried to corner the market.. they could.
I guarantee that no matter what Sony or Nintendo would say outside, inside they are scared of Apple.