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Microsoft to offer 3$ per 1000 views if you promote XBO
- Thread starter UnluckyKate
- Start date
Sorry, the later it gets the more literally I take the internet.
Osiris
I permanently banned my 6 year old daughter from using the PS4 for mistakenly sending grief reports as it's too hard to watch or talk to her
DoubleTake
Member
Wait so is this legit illegal?? And will anything come of it?
If not im going to bed.
If not im going to bed.
Why would this be illegal?
Those are hosting or commentating an event.
Osiris
I permanently banned my 6 year old daughter from using the PS4 for mistakenly sending grief reports as it's too hard to watch or talk to her
Yes it really isn't. They're actually taking the cheap route with this. They stop paying after 1.25 mil views, but the videos are still out on the web and collecting more views and the producers get no money for it. So basically we won't see any big youtubers sell out (at least not with this particular promotion). The story was a lot more interesting before we knew the details.
Wouldn't the tag be sufficient?
I'd think it'd have to be explicitly disclosed. "XB1M13" in the title and a verbal mention of the Xbox One don't really amount to a clear indication that the video is a paid promotion of a product.
These kind of promotions have been happening for awhile with what is referred to as "Mommy Bloggers." Starting blogs to solicit free products. This is a case of creating normal videos with endorsements in them without disclosure.So, lets see what the FTC have to say, in their own words:
Guides Concerning the Use of Endorsements and Testimonials in Advertising
Yep, look at Section 255.5, if they don't disclose that they have been materially compensated for the promotion, they have broken the law.
Interestingly, Example 7 is specifically about Video Games & Videogame hardware.
Oh, let the games begin.
BlitzEngineer
Member
Yea, I'm not a lawyer but I'm not buying that this is illegal. If a celebrity is paid to endorse a product, to what lengths do they have to go to disclose the agreement? I don't pay a ton of attention but it doesn't seem like Peyton Manning is required to say "Better Ingredients, Better Pizza, Papa John's paid me."
Those are commercials made by the company. These are not made by Microsoft.
RiccochetJ
Gold Member
So at this point, it's up to people on Youtube to state that they're getting paid to promote the Xbox? As far as I can tell, it's still MS paying for advertising/paid testimonials. I don't get pissy when Giant Bomb promotes Stamps.com at the beginning of their podcast. In fact I hope they get different advertisers because they're killing it with those promotions.
The only thing I can see as being shady are the Youtubers who don't disclose that information. That's not really MS' fault tbh. That's on Machinima and the people promoting the Xbox One for the money. They have to make sure the viewer knows that at that point they're advertising.
The only thing I can see as being shady are the Youtubers who don't disclose that information. That's not really MS' fault tbh. That's on Machinima and the people promoting the Xbox One for the money. They have to make sure the viewer knows that at that point they're advertising.
Chobel
Member
Why do you blame the people when it's clearly that disclosing information isn't a mentioned at all?
BlitzEngineer
Member
But they are a part of a network which is being paid and is participating in a promoting by MS. And they use the tag associated with the promotion.
I'm just trying to identify what it is that is legally expected of them to disclose that they are part of the promotion. Do they have to say so verbally? In the description? Why is the tag not an acceptable flag?
Once again, I don't think this is good practice but I think it's a stretch to think it's illegal, in my uninformed opinion.
Osiris
I permanently banned my 6 year old daughter from using the PS4 for mistakenly sending grief reports as it's too hard to watch or talk to her
That is already covered under the FTC's guidelines, as are the requirements and responsibilities of bloggers and other 3rd party endorsers. Read them for yourself.
We don't know what the guidelines in step 4 were.
Why do you blame the people when it's clearly that disclosing information isn't a mentioned at all?
To be fair, it could be in the "other guidelines" section.
But again, the amount of free advertising MS will get from improperly made videos is pretty messed up.
NullPointer
Member
Maybe, if it was SLRP
RiccochetJ
Gold Member
Why do you blame the people when it's clearly that disclosing information isn't a mentioned at all?
What are the guidelines in step #4?
And that message in that image you posted is from Machinima and not MS as far as I can tell. My point still stands.
Raoul Duke
Banned
Well, I for one hate this shitty practice. Some people are sitting on the sideline taking a wait and see approach... that's fine. But who are we kidding here? This is a new day and age, and if you don't have that hype, you gotta manufacture it. It's not like this is some alien concept to MS, either.
Anticitizen One
Banned
I returned 1 and a group behind me were returning 4 the lady at the register started laughing.
wsoxfan1214
Banned
This is absolutely pathetic.
3rdamention
Member
Some details about the deal have surfaced,
Source,
http://www.igameresponsibly.com/201...personalities-good-money-to-promote-xbox-one/
Hmmmm, so what does "Follow the guidelines listed in the assignment" mean? I would love to see the "assignment."
It appears there may be a bit more to it, depending on what is stated in the "assignment." They wouldn't clearly spill what the "assignment" is.
bigboss370
Member
*reads thread title...*
Osiris
I permanently banned my 6 year old daughter from using the PS4 for mistakenly sending grief reports as it's too hard to watch or talk to her
The guidelines are not the law, the guidelines are the advice from the FTC on how to stay within the law in easy to understand language and with relevant examples, the laws themselves still exist.
raiders81tim
Neo Member
Only thing smarter is Sony offering $3.01.
AngryFacing
Neo Member
There is nothing out of the ordinary here. Many networks partner with many different companies to run campaigns like this and give their content creators higher CPM/payouts for mentioning a product in their video.
Ever watch a video where their sponsor is Audible? Maybe the creator opened with a clip of something else and talked about it for 30 seconds? Well, Audible and these other companies do this.
So what if Microsoft is running a campaign through a network? They aren't forcing people to talk good about the Xbox One, only giving an reward to those who would.
Ever watch a video where their sponsor is Audible? Maybe the creator opened with a clip of something else and talked about it for 30 seconds? Well, Audible and these other companies do this.
So what if Microsoft is running a campaign through a network? They aren't forcing people to talk good about the Xbox One, only giving an reward to those who would.
Hexa
Member
I know nothing about any of this stuff but this post reminded me of that and other moments from PotC.
plasmawave
Banned
Wait, 1.25 million views TOTAL? Not per channel????
Is this even worth doing it?
Is this even worth doing it?
BlitzEngineer
Member
FTC Endorsement Guidelines Section 255.5 Example 7 said:
So the example here isn't perfect since we're talking about monetary compensation and not a free product being sent, but I think it applies and it does state that it's the manufacturer's responsibility to inform the blogger that he has to disclose his connection to the company.
The question then becomes whether the use of the tag to signify their participation in the endorsement is enough to warrant disclosure, assuming that's the only thing visible to the viewers that relates to the connection between the content producer and Microsoft.
I mean, common sense says that an acronym tag isn't real disclosure but I have a feeling that legally it counts, once again in my uninformed opinion.
$3.60 would be funny.
Osiris
I permanently banned my 6 year old daughter from using the PS4 for mistakenly sending grief reports as it's too hard to watch or talk to her
You honestly thought some of these youtubers valued their integrity higher than a couple of bucks?
I didn't.
Hahaha... no, putting an indecipherable tag of "XB1M13" on your video in no way represents disclosure of payment for the endorsement, and I'm not sure how you could even come close to thinking that it would be.
NullPointer
Member
Haha, I don't think any of the criticism here revolves around MS 'forcing people to talk good' about them, but thanks for pointing that out.
KoopaTheCasual
Junior Member
And also the fact that people liken this to others ads, and can't see the difference between this and Microsoft's previous ad campaigns on Machinima's channel, is baffling.
Pretty much. MS can't do their PR themselves?
3rdamention
Member
To be honest, we don't know what they want people to do until we can see the "Guidelines listed in the Assignment" that users wanting to take part in this deal have to "follow."
See #4 of the details posted about this "promotion."
Begaria
Member
Meh. Microsoft would just up it to $7.20. Sony could counter with $10.80.
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