Raoul Duke
Banned
Wasn't it 750k?
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Microsoft to offer 3$ per 1000 views if you promote XBO
- Thread starter UnluckyKate
- Start date
Wasn't it 750k?
GribbleGrunger
Dreams in Digital
Cosmo Clock 21
Banned
Some details about the deal have surfaced,
Source,
http://www.igameresponsibly.com/201...personalities-good-money-to-promote-xbox-one/
LMAO!
With those guidelines any huge YouTuber can just make a video with that Tag, with 30 seconds of some Xbone game and just simply talk about how stupid this whole idea is, get 1.25+mil views, bank the money and shit all over this practice.
10/10 for the effort.
Some details about the deal have surfaced,
Source,
http://www.igameresponsibly.com/201...personalities-good-money-to-promote-xbox-one/
It seems like Microsoft want to test the water with this promotion method because damn.. just over $3000 for the budget?
3rdamention
Member
We don't know the specific "guidelines" since they are a part of the "assignment" which we cannot read from the details posted here. I am sure someone will share them soon enough.
Megadragon15
Member
Microsoft is the not the first to use underhanded tactics to promote their products. I still remember Sony's infamous "All I want for XMas is a PSP."
YESS!
SolidSnakex
Member
And Sony rightfully took a beating for that,
SneakyStephan
Banned
Is there a browser plugin yet that filters results with the tag "XB1M13" from search?
ramuh
Member
Do Youtuber's follow the same ethical standards as journalists? I don't know. Since there part of a network (Machinma) I would think as long as the parent network mentions it somehow (probably even just the message they sent to their partners), there shouldn't be anything illegal. I say if you don't like it or that it's blatantly obvious, unsub. IMO.
Machinima doesn't push product for free.
Asherdude
Member
Lack of power? High price? Forced Kinect?
Did you really think things like this weren't happening already?And just like that, every credible Youtube reviewer is out of my playlist.
BronsonLee
Member
So.. Basically Microsoft paid Machinima for sponsor stuff, and Machinima is implementing this?
The Dutch Slayer
Member
WOW that is a lot most yt get 1 maybe 2 per 1000 so that is pretty good.
LumpOfCole
Member
I made a dumb video in 2010 and it got way, way more views than it deserved.
http://www.youtube.com/watch?v=FrsTE1vpoXM
Microsoft is smart for offering this.
http://www.youtube.com/watch?v=FrsTE1vpoXM
Microsoft is smart for offering this.
Funchameleon
Banned
"Woah, Topical": The Comic
SkullHydra
Member
That was fast.
Shao Kahn Brewing a Stew
Banned
Oh I believe it is and was. I just didn't think how low can it be. I've seen what can happen and has happened, and the launch of XBO was the pinnacle of madness that surrounds game critics' mind and workflow. Its as if neither game publishers and critics are personally motivated to work unless a bone is thrown at them. We've had people complain about critics getting rewarded with unique gifts, vacations, bag of goodies, exclusive embargoes and more for doing something they want you to do, and it seems that publishers are too lazy to be motivated to provide their customers with great set pieces of entertainment. Its just too time consuming for them, so they rather generate hype by paying for that hype.
Its just sad that critics will still continue to receive an amazing treatment even if everyone (and I mean everyone that is a major game critic) decides to boycott these practices. The fact that the majority of them are following these practices means that anyone who decides to say no and back off must be someone big (like Kotaku burning the $50 cheque by EA). All it'll take is for everyone to burn the cheques and get their living by genuinely giving a fuck about what they do and not being a half-assed ass who is sitting in starbucks and bitching about a shitty cofee; at least the one making the damn coffee isn't getting paid every time and screaming "This Coffee is being brewed in a Keurig. Buy it now at Walmart.com for $99 and receive a free Starbucks K-Cup Pack!"
Is it 30 seconds yet?
oconnomiyaki
Member
Things I have gathered from this thread:
1) People overreact.
2) People have short memories.
3) We probably can't use the IGN bribe gif now, since it's illegal.
4) Most video game websites and videos already likely fall foul of this law as they are often given games for free.
1) People overreact.
2) People have short memories.
3) We probably can't use the IGN bribe gif now, since it's illegal.
4) Most video game websites and videos already likely fall foul of this law as they are often given games for free.
Aquamarine
Member
A prior campaign similar to this ran from November 22nd through December 6th.
Honestly, it doesn't seem like all that bad of an idea if kept under wraps. It's underhanded and deceptive, but it definitely has potential for success if widely disseminated throughout popular YouTube celebrities.
Now that it's exposed, though? More negative PR for Microsoft.
That won't stop every corporate drone from promoting the fuck out of the XBone in hopes that they cash out the big bucks. Cheapest ad campaign ever and will reach millions of people. Fuck ethics.
Brad Grenz
Member
If the standard in the law is "conspicuous disclosure" than an inscrutable tag obviously does not apply.
$4.50 !
One of mine has over 500k views (a strange goal the Buffalo Sabres scored a couple weeks ago), but that's because I posted it on Reddit and it went viral.
It'll get glossed over. The bigger picture is all the free PR. The thousands of 'tubers will think they are going to get that money. Instead they will get $3 each.
John Harker
Definitely doesn't make things up as he goes along.
$3cpm? Cheap bums. You can charge more than that, that's below rate card.
You should ask for at least $5
You should ask for at least $5
Aquamarine
Member
Microsoft is preying on the naive, greedy YouTube channels who think they can make a quick buck. But who is the real winner at the end of the day? Microsoft.
Cheap, crowd-sourced advertising. Millions of impressions. Let the personalities do the advertising for you...it's brilliant. I applaud their 21st-century way of marketing.
Now if it only wasn't so deceitful...
I wonder how much Microsoft has spent on this type of paid shillery, promotion or false advertising since the inception of the Xbox One? I know we've had a truck load of posters banned for it. It's weird that Machinima is behind this though. You have to wonder how much Microsoft has paid them, or what sort of incentive they are being offered by Microsoft for this.
Certainly dents the credibility of Machinima too imo.
Certainly dents the credibility of Machinima too imo.
Freeza Under The Shower
Member
I love how his / her comic exists for the sole purpose of dramatizing fan / system wars.
GoofsterStud
Member
The cap is the only issue I have.
Deceive those willing to promote you....
Deceive those willing to promote you....
Andronicus
Banned
wooooooooooooooow, the fuckery doesnt stop lmao
John Harker
Definitely doesn't make things up as he goes along.
It's not deceitful and it's not some evil MS plot, this is fairly standard digital marketing practices.
Also these you tubers get like $80k for videos on average, it's the business days
Also these you tubers get like $80k for videos on average, it's the business days
Hey guys I have 75k of student debt anyone wanna help me with this?
I mean it's obviously deceitful if you go on youtube and you have no idea whether someone pimping the XBO is being genuine or not or if they're just wanting to get paid. If it were not deceitful, there'd be a disclaimer before the "promotion" video that it was, in fact, a promotion video. If you are not abreast of this pay scheme, as many clearly were not, then you could easily be fooled into thinking such positive impressions were someone's real and honest opinion.
Now it's clear that you can never be sure when someone is being honest about the system or just a paid shill.
Same would be true if it were Nintendo or Sony, and if this is a common practice, all it means is youtube videos are pointless for impressions since we now have no way of knowing who is being truthful or not.
Astroturfing is pretty standard everywhere. They are still banned on Gaf if they get found out.
Am I right about this? Someone confirm pls
jhmtehgamr20xx
Banned
A somewhat crass tactic. Smart, but crass. So far tho it's still MS following the "money will fix all our problems" mantra, and money just doesn't do that. You can't buy gamer cred, you have to earn it. They earned it with the OG Xbox and 360, and began losing it with XBO.
Curious; is there a clause in this preventing promoters from also promoting PS4 in the exact same video? Gamers can be sneaky bastards after all
Curious; is there a clause in this preventing promoters from also promoting PS4 in the exact same video? Gamers can be sneaky bastards after all
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