so y'all are distracted by the emoji--the TrueTone stuff is extremely interesting to me.
So they're trying to pitch this screen as just as high quality as the past iPhone displays, if not higher quality because of the TrueTone optimization. Here's the thing, though, it's an LG OLED. LG hasn't made very many phone-sized OLEDs; they made a few for the LG G Flex and LG G Flex 2 that were reportedly very low quality. Now that they're producing more for the iPhone, they're also putting them in the new LG V30, their upcoming flagship. Here's the thing though, they're still shit quality:
The left is a LG V30 trying to display a solid gray picture; the right is a Galaxy S8 displaying the same photo. You can right off the bat see a few things: LG's phone is uneven, you can see the banding and "texture" that people noticed on the LG G Flexes, and for its part you can see the red display issue on the S8 (where S8s skew red instead of being completely calibrated like past Samsungs were). You can also see a little bit of unevenness on the Samsung, but it's very slight and not completely noticeable.
So the question becomes: did LG manage to produce OLEDs that are good enough, but all of them went to Apple so LG had to make do with the dregs for their own phone? Or are all LG OLEDs like this and Apple just said "fuck it" because Apple needed OLEDs and they didn't want to crawl over to Samsung? I think this will be very interesting to look at once the phone is revealed.