Getting a copy of Bloodborne is not guaranteed. "A blow with a cube determines the premium." - I guess this means you roll dice to determine what PS4 game you win
edit: actually you can choose whichever game you prefer, the dice roll is for the bloodborne themed PS4 console
Computer games to attract more male blood donors
GivBlod and PlayStation Denmark has entered into a gory cooperation where blood donors can donate blood and as thanks for helping get a computer game and a chance to win a unique Bloodborne PlayStation 4.
Cooperation to encourage more men to give blood and to register as a blood donor since there is a great shortage of just male blood donors.
About the event at ITU (IT University on Amager - right at Metro st.)
Date: Monday, March 23
Time: 00 to 17.00
Location: ITU in Copenhagen, Rued Vej 7, 2300 Copenhagen S
Room: Atrium (entrance hall)