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Guevara · Jul 6, 2015

What’s new with entertainment on Windows 10?

Let’s start with Music. Our fans asked for faster ways to access the music they love – quickly, efficiently, and on their favorite devices. And for that, we’re proud to introduce the evolution of our current Xbox Music experience, now titled Groove, with new features we think you’re going to love. Groove describes what people feel and do with music, and is more intuitive for our Windows 10 customers on what they’ll find with the app.

And along with Groove, you’ll also find Xbox Video has also been renamed to Movies & TV, making the content in the app more identifiable for our broad customer base.

http://blogs.windows.com/bloggingwindows/2015/07/06/updates-to-entertainment-in-windows-10/

Huh...

2thepoint · Jul 6, 2015

groovy.

Patryn · Jul 6, 2015

Didn't they just brand them as XBox like a year ago or so?

Steverulez · Jul 6, 2015

Groove is such a Microsoft name, its quite funny.

Should have called them Microsoft Music/Movies/TV imo

xxracerxx · Jul 6, 2015

Patryn said:
Didn't they just brand them as XBox like a year ago or so?

This was my first thought as well.

Iced Arcade · Jul 6, 2015

Me cappy name and this isn't gaming news

Norse360 · Jul 6, 2015

Sound to me like they want to keep the Xbox brand about games only

dofry · Jul 6, 2015

Better than having Xbox there. Regular people would otherwise associate those services with gaming somehow.

Toki767 · Jul 6, 2015

They wanted to brand everything Xbox when the brand was strong at the end of the 360 days.

Now they want to remove the Xbox brand now that it isn't as strong I guess.

dugdug · Jul 6, 2015

Probably a good idea. Would imagine most people relate Xbox with gaming. Wonder if either of these services are profitable for MS.

maxcriden · Jul 6, 2015

which musical act is pictured there

DirtyLarry · Jul 6, 2015

I half expected them to call it Mmusic for Microsoft Music. They really are the worst with names.

Guevara · Jul 6, 2015

maxcriden said:
which musical act is pictured there

Mr. Groove, of course

ps3ud0 · Jul 6, 2015

Guevara said:
Mr. Groove, of course

Mr Ubisoft you mean

ps3ud0 8)

ElectricBlanketFire · Jul 6, 2015

maxcriden said:
which musical act is pictured there

Jason Derulo

LegalEagleMike · Jul 6, 2015

etta · Jul 6, 2015

Damn, not sure if I like it. I usually love the simplistic names, like Music, Movies and TV. Apple Music, Apple Pay. Hell, I hope the next Xbox is called just Xbox. I love that they changed from Smartglass to Xbox.

JCX · Jul 6, 2015

Steverulez said:
Groove is such a Microsoft name, its quite funny.

Should have called them Microsoft Music/Movies/TV imo

MMMT

Empty

xxracerxx · Jul 6, 2015

etta said:
Hell, I hope the next Xbox is called just Xbox.

This would be such a terrible idea.

spannicus · Jul 6, 2015

I can dig it.

Trogdor1123 · Jul 6, 2015

MJFJD said:

I appreciate this a great deal

etta · Jul 6, 2015

xxracerxx said:
This would be such a terrible idea.

Why? We live in a world were more and more people are technologically competent, I don't think anyone would mistake it in store in 2020 or whenever it launches.

LostMyNarbles · Jul 6, 2015

Personally I like the name. It's better than continuing the theme of Apple Music, Google Music or (Insert company name and music here).

Lrrr · Jul 6, 2015

At times, it's staggering just how terrible Microsoft can be at branding something. You can almost hear all the suits in the meeting thinking this name resonates with their consumers.

biglittleps · Jul 6, 2015

Sony renames their Music unlimited to PlayStation Music and MS renames Xbox Music to Groove which is quite opposite and strange. Even Sony Video unlimited now PS Video and Xbox Video to Movies & TV so Sony wants move to Playstation and MS wants move away from Xbox.

Withnail · Jul 6, 2015

Jomjom · Jul 6, 2015

I thought Xbox was MS's cool brand and they wanted to brand everything hip to Xbox? What a strange decision. Xbox Music was way better.

MarkusRJR · Jul 6, 2015

Should have been MS Music and MS Video. Groove and Movies & TV are horrible names and will be impossible for people for people to search for on app stores (particularly Movies & TV).

Honestly keeping Xbox Music and Xbox Video would have been a better idea. As someone who uses both services, the problem has never really been the name. It's that the service lacks a lot of features and is more clunky than the competing services that are the same price.

TheLegendary · Jul 6, 2015

Good name. Reminded me of Zune for some reason

A lot more logical than Xbox Music.

etta · Jul 6, 2015

Jomjom said:
I thought Xbox was MS's cool brand and they wanted to brand everything hip to Xbox? What a strange decision. Xbox Music was way better.

Apparently, polls or surveys or some studies showed that people were associating Xbox Music to gaming related services.

Graphics Horse · Jul 6, 2015

Jomjom said:
I thought Xbox was MS's cool brand and they wanted to brand everything hip to Xbox? What a strange decision. Xbox Music was way better.

Same happened with Zune.

Bsigg12 · Jul 6, 2015

Patryn said:
Didn't they just brand them as XBox like a year ago or so?

That's when it was decided Xbox would be an entertainment brand. They've refocused it to a gaming brand.

jond76 · Jul 6, 2015

Xbox music is a good service I gladly pay for, the new name is fine. Sounds like some back end improvements too.

The Broken Ska Record · Jul 6, 2015

Man, MS goes through a lot of branding changes with their entertainment, don't they?

xxracerxx · Jul 6, 2015

etta said:
Why? We live in a world were more and more people are technologically competent, I don't think anyone would mistake it in store in 2020 or whenever it launches.

I think you over estimate people.

jooey · Jul 6, 2015

etta said:
Apparently, polls or surveys or some studies showed that people were associating Xbox Music to gaming related services.

What a surprise! It's like they should've left the brand alone two years ago!

Kaydan · Jul 6, 2015

jooey said:
What a surprise! It's like they should've left the brand alone two years ago!

What was it called two years ago?

CoG · Jul 6, 2015

Steverulez said:
Groove is such a Microsoft name, its quite funny

They have a real knack for coming up with names that 40-something year olds would think sound cool to teenagers.

killer rin · Jul 6, 2015

Should have brought back Zune. It would have made for the perfect Microsoft naming loop.

They should have just left it at "Microsoft Music" or "Windows Music" and be done with it.

Trup1aya · Jul 6, 2015

Patryn said:
Didn't they just brand them as XBox like a year ago or so?

Yeah, and that was stupid because most people associate Xbox with games, not music or movies....

It makes much more sense to brand things this way...

Ubersnug · Jul 6, 2015

Im still sitting on that large Pipe dream, waiting on them announcing that my xbox live subscription will give me premium 'Groove' access.

FyreWulff · Jul 6, 2015

Patryn said:
Didn't they just brand them as XBox like a year ago or so?

Microsoft is constantly rebranding their services.

Microsoft Windows Live PlaysForSure Zune Xbox Music NT for Workgroups powered by Azure

Hell, they even keep renaming what they call patches each generation on their consoles..

Xbox.. AU
360 .. TU
One.. CU

dem · Jul 6, 2015

lol

Movies & TV

Seriously?

They already used the Groove name for Microsoft Office Groove..

New002 · Jul 6, 2015

Toki767 said:
They wanted to brand everything Xbox when the brand was strong at the end of the 360 days.

Now they want to remove the Xbox brand now that it isn't as strong I guess.

More like they finally realized it never made sense to put everything under an Xbox umbrella given how everyone associates Xbox with gaming.

I don't think this has anything to do with brand strength.

Walpurgis · Jul 6, 2015

Patryn said:
Didn't they just brand them as XBox like a year ago or so?

It took them a year to realise how bad of an idea it was.

AndyD · Jul 6, 2015

Toki767 said:
They wanted to brand everything Xbox when the brand was strong at the end of the 360 days.

Now they want to remove the Xbox brand now that it isn't as strong I guess.

Pretty much. People said naming it Xbox Music and Videos outside the Xbox ecosystem made no sense then, and it seems they were right.

jelly · Jul 6, 2015

MJFJD said:

Service Promotion concluded.

TheLegendary · Jul 6, 2015

FyreWulff said:
Microsoft is constantly rebranding their services.

I wouldn't go that far.

SEGAvangelist · Jul 6, 2015

What a terrible name. I guess it makes more sense than Xbox Music, though. I hope the commercials are really goofy.

MJFJD said:

He would be so good for TV ads for this product.

wanderjahr · Jul 6, 2015

They should really do something like Sony did and just partner up with something more established. Besides reinventing their music service once again, does it actually innovate?

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