backbreaker65
Banned
http://linkis.com/m.fastcompany.com/30/7ejIc
A few select quotes more at link
These are some of the conclusions from a wide-ranging survey of consumer expectations and preferences about virtual reality that will be released Tuesday by Greenlight VR, a virtual reality analysis and research firm, and Touchstone Research, which conducts online market studies. Fast Company was given exclusive advance access to the data.
"Price point thresholds indicate that 20% of consumers will be willing to spend between $400 to $500, boding well for Playstation VR and possibly the HTC Vive," the report concluded. "Only 11% of consumers are willing to spend $1,000-plus. With the need to purchase a specialized PC alongside a new console, Oculus falls into this expensive category."
Not surprisingly, millennials and generation-Xers are willing to pay significantly more—a maximum of $524 and $526 on average—than baby boomers, who don’t want to pay more than $400. Men are willing to pay an average highest price of $564, while women top out at $411, according to the report.
The conclusion? About 60% of all respondents said they will not pay more than $400 for a VR headset. The largest group, 31%, said they would pay between $200 and $399. What might be troubling for Oculus, which will require being paired with a PC that meets certain technical specifications, is that just 11% said they were willing to pay more than $1,000.
And while the report, which surveyed 2,282 Americans, lauded Oculus’s role in revitalizing the VR industry, it found that Sony’s PlayStation VR, which is expected to be released in the second quarter of 2016, has the highest "unaided brand awareness," meaning respondents were already aware of the brand. Samsung’s Gear VR, which is already on the market (a newer version should come out this holiday season) was second, while Oculus, which should hit the market in the first quarter of 2016, came in third.
A few select quotes more at link
These are some of the conclusions from a wide-ranging survey of consumer expectations and preferences about virtual reality that will be released Tuesday by Greenlight VR, a virtual reality analysis and research firm, and Touchstone Research, which conducts online market studies. Fast Company was given exclusive advance access to the data.
"Price point thresholds indicate that 20% of consumers will be willing to spend between $400 to $500, boding well for Playstation VR and possibly the HTC Vive," the report concluded. "Only 11% of consumers are willing to spend $1,000-plus. With the need to purchase a specialized PC alongside a new console, Oculus falls into this expensive category."
Not surprisingly, millennials and generation-Xers are willing to pay significantly more—a maximum of $524 and $526 on average—than baby boomers, who don’t want to pay more than $400. Men are willing to pay an average highest price of $564, while women top out at $411, according to the report.
The conclusion? About 60% of all respondents said they will not pay more than $400 for a VR headset. The largest group, 31%, said they would pay between $200 and $399. What might be troubling for Oculus, which will require being paired with a PC that meets certain technical specifications, is that just 11% said they were willing to pay more than $1,000.
And while the report, which surveyed 2,282 Americans, lauded Oculus’s role in revitalizing the VR industry, it found that Sony’s PlayStation VR, which is expected to be released in the second quarter of 2016, has the highest "unaided brand awareness," meaning respondents were already aware of the brand. Samsung’s Gear VR, which is already on the market (a newer version should come out this holiday season) was second, while Oculus, which should hit the market in the first quarter of 2016, came in third.
