1st Course
Member
(Reuters) - Shares in Japan's Nintendo Co surged on Friday as consumers flocked to try out its new Pokemon GO smartphone game, raising hopes that the company's long-awaited shift into mobile gaming will pay off.
Seeking to protect its console business, the Japanese group had for many years resisted introducing mobile games with its best-known characters such as Super Mario Bros and Pokemon, finally yielding to investor calls last year when it announced a tie-up with mobile specialst DeNA Co.
But Wednesday's launch of Pokemon GO in the United States has seen the title shoot up to become the No. 1 free app in Apple Inc's U.S. iTunes store. It was also launched in Australia and New Zealand this week and is expected to be rolled out in Japan soon.
Many reviewers said they were keen on the game although they hoped that technical glitches would soon be resolved. Shares in Nintendo jumped 10 percent to their highest level in more than two months with the stock the most heavily traded by value on Tokyo's main board and giving the firm a market value of about $23 billion.
http://mobile.reuters.com/article/idUSKCN0ZO059