Sony Pictures Said Hiring Bain for $100 Million in Cuts
Sony Corp. (6758), which meets with investors this week about improving the company’s entertainment unit performance, has hired Bain & Co. to identify $100 million in cuts, a person familiar with the situation said yesterday.
Sony Chief Executive Officer Kazuo Hirai is hosting a conference on Nov. 21 at the company’s studios in Culver City, California, to discuss his strategy for entertainment. The cuts will include job losses, said the person, who asked not to be identified because the moves haven’t been announced publicly. Sony shares rose.
Hirai is seeking to lower costs after reporting a second-quarter loss that led Moody’s Investors Service to warn Sony’s debt rating could be cut to junk. The Tokyo-based company has faced criticism over the profitability of its entertainment division, with billionaire Daniel Loeb of Third Point LLC calling for a partial sale of the business.
“The effect of Daniel Loeb is generating results,” said Mitsushige Akino, chief fund manager at Ichiyoshi Asset Management Co. in Tokyo. “However, entertainment is a growing area for Sony, and improving the business cannot be all about just cutting costs.”
Cheryl Krauss, a spokeswoman for Bain in New York, didn’t immediately return a call seeking comment.