Okay, so having already gone through all of the stages, anger, denial, etc, I have come to a conclusion.
This may actually be a good thing for virtual reality; perhaps not for the people devoted to Oculus, but VR in general. Billions of people log into FB every day, and will be exposed to something completely new and likely inundated with VR information. Previously, we were all talking about how VR would be cool but super niche and probably not take off for the masses.
Well, Zuckerberg decided to change that.
While I still have nightmarish visions of Oculus being subsidized and ad-supported, for the rest of the VR industry, it spreads wonderful awareness.
This is the best thing that could have happened to Sony. This is the XB1 reveal all over again imho.
Still in the denial stage.