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How is Nintendo hurt by not doing an E3 press conference?

Kouriozan

Member
If I google "Nintendo @ E3" the first page of results is all "Nintendo to skip press conference at E3 2014."

The Press really doesn't help.
Just like last year then, soon we'll get a thread "why does Nintendo skip e3?"
I don't get why they spread false information for fact.
 
Brand awareness is why I think it hurts. Sure according to the op many news outlets covered Nintendo news last year, but myself personally I don't hop around news sites for various gaming news, especially not around e3 time. It makes you think they don't care, especially given the bad vibes we've been getting from them lately.
 
Just like last year then, soon we'll get a thread "why does Nintendo skip e3?"
I don't get why they spread false information for fact.

Entirely Nintendo's fault. They've seen the results from last year and are doing it again regardless.

YPtg072.jpg
 
Most people's points are that the image and perception are bullshit and don't matter. It's all pageantry. I can't remember the last time Rockstar actually showed up to E3. Why isn't their image and perception tarnished? So they can not show up at all and are somehow not effected, but yet Nintendo throws out a tournament in the middle of the show floor of their most anticipated upcoming game, bringing said game out into the public to where you might actually be able to play it months before release, and giving us a Nintendo Direct that's going to have new game announcements? But somehow they don't care.

Same lazy argument every cycle. Rockstar gets away with it because they feel they can get away with it due to their large established fanbase, Nintendo thinks the same but it hasn't worked out as well for them now has it? Nintendo switching formats at minimum didn't help them any, and you're fooling yourself if you don't think that Sony's E3 conference last year didn't give them a major boost. They used the increased number of eyes on them to announce a major policy for the platform and it paid off in spades.

Also, the irony on how Nintendo faithful continue to argue that the only thing wrong with Nintendo is their marketing strategy while simultaneously defending their most heavily criticized marketing technique is highly amusing.
 

udivision

Member
Brand awareness is why I think it hurts. Sure according to the op many news outlets covered Nintendo news last year, but myself personally I don't hop around news sites for various gaming news, especially not around e3 time. It makes you think they don't care, especially given the bad vibes we've been getting from them lately.

What are you saying?
 

213372bu

Banned
Please stop. I beg you. Those conferences are less than 2 hours long maybe an hour if you take out the fluff, issues, snooze stuff etc.

It will be the same people presenting plus more if it was live.

All of a sudden live press conference sells games and not trailers and gameplay videos?
It helps.
Nintendo needs help selling some of the console's big titles.
It's only a matter of logic to figure out what to do.
Obviously, conferences aren't going to be the sole thing causing sales but conferences do provide all these trailers and gameplay bits while also selling you the product.
I stubbed my toe today. It's sunny.
Therefore, I will always stub my toe when it is sunny.

That is your entire argument.
Well I was simplifying my argument like you did with the wooden stage argument so I guess it's all fine.

Sure there are a million and one problems that Nintendo is having. But this conference can help at least boost the image of Nintendo that is being portrayed.
 
Given how big WiiFit was, they had every right. I don't see how that helps your argument.

They have no idea what they need to do in the market right now, so it doesn't matter if in their twisted bubble they really thought last year was a success. In reality, it was not.
 

Riki

Member
They have no idea what they need to do in the market right now, so it doesn't matter if in their twisted bubble they really thought last year was a success. In reality, it was not.

Same question as before then: Do you have proof that it wasn't a success? Outside of gamers whining that it wasn't?
 

Riki

Member
I'm saying Nintendo is doing horrible right now and in my non-expert opinion brand awareness is an issue. Making their presence felt at E3 may be a small piece to that puzzle but it's a piece that matters to me, your average gamer.

You post on a gaming forum. You are not an average gamer.
 

RagnarokX

Member
Just like last year then, soon we'll get a thread "why does Nintendo skip e3?"
I don't get why they spread false information for fact.

That should be obvious. Sensational headlines and controversies get a lot of traffic and they make more money. Also, the bigger sites probably don't like it because one less conference for them to stream is one less source of traffic and the revenue that comes with it. They stand to gain from forcing Nintendo back to the traditional format. Also probably want to deter others from doing the same thing.
 

AzaK

Member
They're not. But the fact they've elected not to hold one, just like last year, probably suggests to some that they've got a boring lineup to share, just like last year too.

I'd say that it's more that they won't really have much to compete with MS and SONY. Nintendo are just not on their level and it seems they want to just sit to the side and do their own thing so comparisons aren't made as easily. Nintendo just can't really wow people any more. They haven't for about the last 3 E3's IMO.
 

Riki

Member
Or you know, the NPD and PAL charts.

But can you prove that it was because they didn't hold a conference at E3? That's all I'm asking. If you're saying there's a connection, prove it. Otherwise you're just pulling crap out of thin air.
 

Sandfox

Member
I'd say that it's more that they won't really have much to compete with MS and SONY. Nintendo are just not on their level and it seems they want to just sit to the side and do their own thing so comparisons aren't made as easily. Nintendo just can't really wow people any more. They haven't for about the last 3 E3's IMO.
Well its not like Sony or MS are delivering either unless you like celebs, kinect or wonderbook
 
Same question as before then: Do you have proof that it wasn't a success? Outside of gamers whining that it wasn't?

3DS, a system that is much better positioned than Wii U, had tons of games release in 2013, and saw Animal Crossing, Pokemon, and Zelda all release after E3, actually sold worse in 2013 than in 2012.
 

Codeblue

Member
They also thought making Wii Fit U would be a good idea.

Not only is your post largely irrelevant and presumptuous, which is par for the course, but it actually damages your argument.

They made Wii Fit U because the other Wii Fit games were a success. If Wii Fit U isn't profitable, you will not see anymore Wii Fit games.

Following that logic, the last conference must have done what they wanted it to do or they wouldn't be doing it again.
 

udivision

Member
I'm saying Nintendo is doing horrible right now and in my non-expert opinion brand awareness is an issue. Making their presence felt at E3 may be a small piece to that puzzle but it's a piece that matters to me, your average gamer.

You, the average gamer, doesn't get their gaming news from hopping around game sites during e3. Where do you get it from, and is it a place that wouldn't cover news from the direct? I'm just a little confused at the relationship here.
 
Same lazy argument every cycle. Rockstar gets away with it because they feel they can get away with it due to their large established fanbase, Nintendo thinks the same but it hasn't worked out as well for them now has it? Nintendo switching formats at minimum didn't help them any, and you're fooling yourself if you don't think that Sony's E3 conference last year didn't give them a major boost. They used the increased number of eyes on them to announce a major policy for the platform and it paid off in spades.
The eyes weren't on them live. The live show isn't what gave them that boost. What gave them that boost was Microsoft being fucking inept and trying to ban used games. The biggest ovation of Sony's conference last year was them saying you could use used games. Which when you think about it is pretty fucking sad.

Those eyes that were on them were doing it later when they got home from work on Youtube, and through other outlets where you can get gaming news.

And it's not a lazy argument. Nintendo's sales are bad because of their shitty job at marketing the Wii U. Pretty much year round, pretty much all the time. There is zero chance that if Nintendo came out last year on a stage and gave a presentation like Sony or Microsoft that they would be rolling in the money right now on the Wii U right now. The system itself has too many problems. The reason it works for R* is because they are consistently good at getting their name out there where it needs to be. It doesn't need E3 because in reality, none of these companies need to do a stage show every year to do well. Especially when that stage show is on in the middle of the day, in the middle of the week, when most people aren't able to see it live in the first place.
 

Riki

Member
3DS, a system that is much better positioned than Wii U, had tons of games release in 2013, and saw Animal Crossing, Pokemon, and Zelda all release after E3, actually sold worse in 2013 than in 2012.

And where is the proof that it was because they didn't hold an E3 live conference.
Again:

I stubbed my toe. It was sunny. Therefore...
 

one_kill

Member
I'd say that it's more that they won't really have much to compete with MS and SONY. Nintendo are just not on their level and it seems they want to just sit to the side and do their own thing so comparisons aren't made as easily. Nintendo just can't really wow people any more. They haven't for about the last 3 E3's IMO.
Not true at all
 

Taker666

Member
Entirely Nintendo's fault. They've seen the results from last year and are doing it again regardless.

YPtg072.jpg

Nintendo likely thought the reason for the false "Nintendo are skipping E3" stories was because they said they weren't doing a conference..but didn't reveal exactly what else they were doing initially which allowed for negative speculation.

This time they said exactly what they were doing...but the same bullshit has been spread again.

Of course if Nintendo did have a conference at E3 this year I suspect the headlines would have been something like "Nintendo admits defeat,is forced to hold an E3 conference again" or "Nintendo Directs failure means E3 return for Nintendo" or "Nintendo comes crawling back to E3".


As I said on another thread, Nintendo should have called their E3 Digital Event an E3 Digital Press conference..as then it would have far trickier for the gaming media to trot out the "skipping E3" lie.
 

Neff

Member
The notion that Wii U can be saved by properly "defining" it to consumers is beyond absurd at this point. It's been thoroughly, resoundingly rejected by the market. The problem isn't marketing.

Branding more than marketing, but yes, it is. Consumer knowledge of the hardware's existence and features is still a big, big problem.

People crave drama at E3, good or bad. That's what makes it an event and not just another stale press release. Synergy and crowd reaction matter. Watching just another Direct is underwhelming, even if new titles are announced. E3 is a time when all eyes turn on the major videogame manufacturers, and if you don't have a real presence it looks shoddy. The conference is a big part of that. Remember when they tried to scale E3 down a few years back? Everyone hated it.

I fully agree. The theatricality and moments of impromptu candour goes a long way toward currying favour. But since E3 is mainly for enthusiasts/the press to impart information, and given that both are largely indifferent to Nintendo these days, I don't think they're really going to lose out a lot by not doing the usual speech/showreel thing. The Smash Tourney will give that game a better and more entertaining platform than a conference ever could, and now you won't even have to drive to LA to play it. And by all accounts, we'll still be getting the sense of 'event', with live developer interviews and so forth. It strikes me as a very well put together strategy on Nintendo's part.
 

Shaanyboi

Banned
I'm saying Nintendo is doing horrible right now and in my non-expert opinion brand awareness is an issue. Making their presence felt at E3 may be a small piece to that puzzle but it's a piece that matters to me, your average gamer.

You aren't the average. You're posting on Neogaf.
 
And where is the proof that it was because they weren't at E3.

3DS was actually well-executed software wise in 2013 (much better than 2012). It doesn't have an image problem. The narrative is actually (rightly) that it's the healthiest platform this gen so far. It saw a cheaper hardware revision that released on the same day as Pokemon.

All of these things traditionally add up to stronger sales. At a certain point, we have to start looking at the other variables. And what's at the top of the list? Marketing - the image the product has with consumers. And what's the most important source of gaming marketing? E3 - the one gaming news source you can actually count on actually causing media buzz.
 
The eyes weren't on them live. The live show isn't what gave them that boost. What gave them that boost was Microsoft being fucking inept and trying to ban used games. The biggest ovation of Sony's conference last year was them saying you could use used games. Which when you think about it is pretty fucking sad.

Those eyes that were on them were doing it later when they got home from work on Youtube, and through other outlets where you can get gaming news.

And it's not a lazy argument. Nintendo's sales are bad because of their shitty job at marketing the Wii U. Pretty much year round, pretty much all the time. There is zero chance that if Nintendo came out last year on a stage and gave a presentation like Sony or Microsoft that they would be rolling in the money right now on the Wii U right now. The system itself has too many problems. The reason it works for R* is because they are consistently good at getting their name out there where it needs to be. It doesn't need E3 because in reality, none of these companies need to do a stage show every year to do well. Especially when that stage show is on in the middle of the day, in the middle of the week, when most people aren't able to see it live in the first place.


Conferences are PART of Marketing and PR
 

Riki

Member
3DS was actually well-executed software wise in 2013 (much better than 2012). It doesn't have an image problem. The narrative is actually (rightly) that it's the healthiest platform this gen so far. It saw a cheaper hardware revision that released on the same day as Pokemon.

All of these things traditionally add up to stronger sales. At a certain point, we have to start looking at the other variables. And what's at the top of the list? Marketing. And what's the most important source of gaming marketing? E3.

Which is a lie. E3 is definitely not the most important source of marketing for games.
Regular commercials and social media play a far far far more important role.
E3 is a hardcore gaming event. It is not what the mass majority of people that buy games even know about.
 
I did but sure.

Well E3 and presence goes to show that there is a much bigger problem than advertisements and conferences doesn't it?

Despite that, when Nintendo dropped out last year sales tanked even harder with games like 3D World, Game & Wario, Sonic:Lost World, and others doing way worse than games previous years.
First, it is really questionable that you are relating E3 live press conference presence to console sales. It is downright incredible.

Second, most of your claims are not factual information. Game and Wario was released previous to NIntendo not having a press conference in 2013.

Leaving the launch window sales of november and december 2012 because it was the launch of the new console, the period between february and september, the device was selling between 30k to 50k units, iirc. This period has more months previous to E3 than post E3. Sales started going up with the release of key games like Zelda, Sonic and Mario, as it should. So no, there are no correlation between what type of press conference NIntendo had and their sales performance. At least not with the proof you are sharing here.

And that's withouth pointing out that your claims leave out the hole 3DS situation XD


Nintendo should at least have a conference this year to hype up SSB and MK, the biggest games on their console, to at least hype them up for the highest amount of potential sales. An E3 livestream isn't going to make anyone go out and buy a Wii U in the same ways as a conference. It just, psychologically and business-wise, just won't.
Mario Kart comes before the E3 event.
Dreamcast did not have the best showing at E3, yet did really good in sales. Infact Sega couldn't even handle the orders. Eventually the reality of the Dreamcast. That all changed when the PS2 came out. To blame it on "E3 doesn't work" is really dumb and shows your lack of knowledge on the situation.
DreamCast had the best E3 back in 99 and 2000 because their amazing game catalogue, performance advantage over the period competition and the online prospect which wasnt available in any other platfrom. Also in 2000 E3 Sony didn't even had many interesting games to show. Do some research here please.
 

213372bu

Banned
But can you prove that it was because they didn't hold a conference at E3? That's all I'm asking. If you're saying there's a connection, prove it. Otherwise you're just pulling crap out of thin air.

I'm not and never have if you've read any of the posts I wrote up. Nintendo has problems outside of conferences.

Not being able to analyze the market and realize Wii Fit U would not sell well is their problem.

I have said conferences will, at the very least, help remedy the situation, and things such as providing information, selling their products, and disputing false presumptions in such an environment would really help Nintendo in the times they are in.

Having a bad presenter speak, in a quiet livestream,set-up in a fashion that has been widely,and quite vocally, criticized by gamers and journalists (also known as potential sales and channels of marketing,) is telling of why these sales are going down. Despite criticism from both parties, Nintendo continues to ignore the market's commentary and continues to do what they do, as a result sales decrease.

So, obviously it doesn't have to do solely with conferences, but it would be a step in the right direction.
 
Which is a lie. E3 is definitely not the most important source of marketing for games.
Regular commercials and social media play a far far far more important role.
E3 is a hardcore gaming event. It is not what the mass majority of people that buy games even know about.

So, despite Xbox being far more popular in the United States last-gen, and advertising for PS4 and Xbox being roughly equivalent, PS4 somehow outdid Xbox in the U.S. at launch as a result of commercials/social media and not as a result of the buzz that came out about the two systems around (and as a result of) E3?
 

udivision

Member
but their no-show confirms they wont (IMO)

They show off Smash Bros, 3D World, Mario Kart, Zelda: A Link Between Worlds, and DK Tropical Freeze at an E3 Direct, but Console Zelda, the lesser-selling of Nintendo's major franchises is too good for an E3 Direct?

I don't know...
 

RagnarokX

Member
Entirely Nintendo's fault. They've seen the results from last year and are doing it again regardless.

YPtg072.jpg

Accepting the status quo isn't always the right way to do things. If Nintendo wants to change the format of how they reach their customers to better suit the needs of those customers and the press wants to knock them down for no rational reason but that they get money doing it is Nintendo beholden to obeying them?

It's not like them trying to get a cupcake and getting shocked. It's more like them trying to give cupcakes to people by renting a theater and then having a third party distribute those cupcakes. Then they realize that they can just cut out the middle man and give the cupcakes directly to people more efficiently but then the third party goes nuts and starts spreading awful rumors about the cupcakes.
 

RM8

Member
3DS was actually well-executed software wise in 2013 (much better than 2012). It doesn't have an image problem. The narrative is actually (rightly) that it's the healthiest platform this gen so far. It saw a cheaper hardware revision that released on the same day as Pokemon.

All of these things traditionally add up to stronger sales. At a certain point, we have to start looking at the other variables. And what's at the top of the list? Marketing - the image the product has with consumers. And what's the most important source of gaming marketing? E3 - the one gaming news source you can actually count on actually causing media buzz.
E3 is absolutely not the most important source of gaming marketing, it's actually a very enthusiast-ish thing compared to actual mass marketing like commercials and product placement. Also, the audience will still get a Nintendo presentation, just not a conference.
 

Riki

Member
I'm not and never have if you've read any of the posts I wrote up. Nintendo has problems outside of conferences.

Not being able to analyze the market and realize Wii Fit U would not sell well is their problem.

I have said conferences will, at the very least, help remedy the situation, and things such as providing information, selling their products, and disputing false presumptions in such an environment would really help Nintendo in the times they are in.

Having a bad presenter speak, in a quiet livestream,set-up in a fashion that has been widely,and quite vocally, criticized by gamers and journalists (also known as potential sales and channels of marketing,) is telling of why these sales are going down. Despite criticism from both parties, Nintendo continues to ignore the market's commentary and continues to do what they do, as a result sales decrease.

So, obviously it doesn't have to do solely with conferences, but it would be a step in the right direction.
But would that "step in the right direction" actually be that? Nintendo apparently doesn't think so. And is opting to host a fairly large event at E3 instead. Heaven forbid that they don't go the traditional route. The info still gets out the exact same way. Gamers watch live streams of the announcements. Journalists get a press conference before E3. A live conference doesn't change anything from what Nintendo is doing now.
So, despite Xbox being far more popular in the United States last-gen, and advertising for PS4 and Xbox being roughly equivalent, PS4 somehow outdid Xbox in the U.S. at launch as a result of commercials/social media and not as a result of the buzz that came out about the two systems around E3?

It couldn't possibly be because the PS4 is cheaper and Microsoft has been fucking up a lot lately. Oh no. It's because of E3.
 
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