Freezie KO
Banned
Anyone talking about "age" as a reason this upsets them is making a bad argument.
That's not a reason to be upset. The reason to be upset is that Nintendo is withholding content behind costly trinkets. With digital distribution, these things have no reason to exist. Plastic does not intrinsically add value to video game. The dolls' connection to a video game is entirely arbitrary.
In terms of treating your consumers well, the hierarchy goes like this:
Good: Include content on disc.
Bad: DLC
Ugly: NFC
That said, age is a factor that directly correlates with the desire to own and play with dolls, so it's worth noting that NFC policy may alienate older gamers.