It needs marketing even more. It could have a million playable titles and the best version of Call of Duty on the planet and it's still wouldn't sell worth a damn, because no one knows it exists.
It is weird that there's been little marketing, but I guess that's for a couple of reasons. First, lowering sales expectations, kind of like Apple did with Apple TV by referring to it as a hobby for years.
Second, I think they may have planned -- and possibly still do plan -- to frame it to many people as a kind-of-sort-of $99 PS3 once PS Now is out of beta. I know my sister was looking for a second-TV gaming console and Netflix device for her family, and that'd fit the bill for her.
Like a lot of others here, I'm getting it to play a couple of Vita games on a bigger screen, but I have a feeling we're the edge cases, and not the people Sony will be targeting, ultimately.
Looking at its
official info site, it looks like Sony feels that way, too. Vita isn't mentioned anywhere on the page. Instead, Sony says the device plays "hundreds of PlayStation games." They're also pushing the remote play capabilities, but those aren't as prominent.
That informational site is still so lean on content. Amazing that they still don't have any official word on streaming services that will work with the device.