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Body shaming backlash fails miserably, Protein World makes a million
- Thread starter OctoMan
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Well the ASA disagree. They feel the ad is making inaccurate and unsubstantiated claims.
More that Protein World were wrangling a cadre of MRA, Gamergate type twat-bags to post endless misogynist bile on Twitter.
Some people are so damn sensitive these days. I myself am overweight and I don't feel threatened or disgusted when I see ads sporting guys with insane bodies that 99.9% of the population will never be able to achieve. It is Hollywood, it is photoshopped, its a fucking ad.
Sure, I don't think it is right trying to set unrealistic expectations, but death threats and that sort of backlash isn't acceptable either. Their CEO seems like a massive douche too.
Sure, I don't think it is right trying to set unrealistic expectations, but death threats and that sort of backlash isn't acceptable either. Their CEO seems like a massive douche too.
Post the pics OP
Oh dear.
Interfectum
Member
So basically 90% of all ads should be banned then.
IdreamofHIME
Member
The antagonistic nature of their response to the controversy. Since forever, marketing basics has been to contain and defuse any controversy, so seeing them go all in (the entire company, not just a rogue rep on twitter) is pretty new.
ClosingADoor
Member
Well, the pills are probably bullshit. But we advertise a lot of bullshit all the time.
RandyBobandy
Banned
I think they have every right to defend themselves on twitter when every one was attacking them and accusing them of body shaming
They're not wrong about the obesity problems in the UK and when it's brought up you are fat shaming
They're not wrong about the obesity problems in the UK and when it's brought up you are fat shaming
NoblesseOblige
Banned
For the next 15 minutes, maybe.
Kind of how I feel. Were they attacking or just replying? Sounds like it worked out for them, too.
NervousXtian
Thought Emoji Movie was good. Take that as you will.
A diet shake company can't use bikini girls on an ad? Da fuck.
People just need to ignore shit that's not for them.
People just need to ignore shit that's not for them.
That's up for the ASA to decide. Make a complaint if you feel an advert breaches ASA regulations.
Principate
Saint Titanfall
They're not wrong obesity will lead to a host of health problems, there's a reason why heart disease is the biggest killer in many western societies. You can't ignore this fact and so say your alright the way you are, if your actually planning on combating the problem and improving life expectancies. It's intellectually dishonest.
If they were promoting anorexia, etc. I'd understand but she's just very nicely toned I mean look at those thighs.
Buddha Beam
Banned
As a fat person, I say good on them.
Post the pics OP
It's a weight loss product though, what do people want? The very nature of the product means that your body isn't good enough.
That's ridiculous. I mean, sure, technically this is true, but there's nothing wrong with the current connotations the term "beach body" has. This just reeks of people being mad that their body isn't a beach body and instead of changing themselves they want to change the meaning of the term.
Society places much more importance on the looks of women than it does men. The media may portray similar ideals for both gender, but the perceived worth of a woman is much more tied to her image than that of a man.
Post the pics OP
Hahaha.
And for the next 15 minutes the CEO will make a boat-load of money then cash out and live the rest of his life on a beach.
Thanks I'll add to opPost the pics OP
Baldwin_the_First
Member
Envy tends to end up in hate.
I personally don't see it as shamming, but I do see where people come from with it, the ad throws in a beautiful young woman in a bikini and people jump to the idea that it needs to be a body similar to it or "you're not ready".
I personally don't see it as shamming, but I do see where people come from with it, the ad throws in a beautiful young woman in a bikini and people jump to the idea that it needs to be a body similar to it or "you're not ready".
MrRudiMentary
Member
When the very idea of your line of business offends people, why not go on the defensive? All I see is a pretty funny line of twitter dickery.
They weren't doing a good job of defending themselves. They were just outright being assholes
Haha, how offended are you?
I dont even eat those supplements but I think Im gonna start now with their products.
Advocating death. That's a proportional response, gg.
ClosingADoor
Member
I don't see any direct insults in those pictures, just making fun of the complaints.
It's great that you feel you need to support a company that openly hates women.
maquiladora
Member
I'm guessing most of the replies in this thread aren't from young women with low self esteem that get constantly reminded about the importance of their body image, because that's the vulnerability that this company is hoping to exploit for profit with their magical products that probably won't turn you into a skinny supermodel in time for summer.
NoblesseOblige
Banned
Just an FYI, the biggest reason heart related issues is a big killer in western society is because we've basically eliminated many of the ways people die in other places.
Valtýr;162317026 said:
The amount listed (but not yet confirmed) is really not that much.
BronsonLee
Member
Haha dealt with them alright.
Those women should get a life, nobody is waiting to match ads to the lowest common denominator.
Then they should grow a thick skin. Nobody is hearing men complain about ads with ripped guys.
Freedom = $1.05
Banned
I see nothing wrong with their twitter approach, either. If someone was putting my company on blast because they couldn't come to grips with my product I would put them in their place. The ads aren't offensive in any sort of way.
What's the problem with wanting to push a product that is meant to help you be healthier by showing a fit person? If you're secure in how your body looks then there shouldn't be an issue. And if you aren't, antagonizing this company for their ad campaign isn't the proper means of approaching that insecurity.
christ.
What's the problem with wanting to push a product that is meant to help you be healthier by showing a fit person? If you're secure in how your body looks then there shouldn't be an issue. And if you aren't, antagonizing this company for their ad campaign isn't the proper means of approaching that insecurity.
christ.
Question, how would you sell a weight loss product?
Go on, keep spreading lies and shit.
Principate
Saint Titanfall
It still causes a quarter of all deaths in the UK, every 7 minutes some will die of a heart attack in the UK, and it is the UK's biggest killer.
Somehow trying to combat this fact is seen as villainous, even if it's for a profit get a grip.
Shamrock7r
Member
Feel good thread of the day
Unless you're privy to something else that hasn't been posted here your posts are ridiculous. He hasn't said anything that indicates he hates women. He was an asshole in a couple of them, but he is correct; other people's insecurities are not anyone's problem.
They recently lost a courttrial due to being missleading. Suboptimal example.
bengraven
Member
I'm a fat guy who hates that it's "okay" to call people "fatties" and get pissed that people harassing overweight people online is basically okay on every major forum.
But this isn't attacking fat people. It's aimed at those already skinny people who need to lose 20 pounds or tighten up.
It's not attacking fat people.
But this isn't attacking fat people. It's aimed at those already skinny people who need to lose 20 pounds or tighten up.
It's not attacking fat people.
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