TheWarrior
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Body shaming backlash fails miserably, Protein World makes a million
- Thread starter OctoMan
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Khalifa Jayy
Banned
Agreed and co-signed.
ReplacementPelican
Member
Don't be ridiculous! It's only body-shaming if we know that we should be fit and healthy but can't be bothered.
Can you put those images in quote tags? They're way too big.
If only Protein World were promoting good health there wouldn't be a problem.
TheWarrior
Banned
yeah once I posted I realized they were huge, just fixed
ThreePiMatt
Member
Like the original Twitter message showed, these "beach body" messages have existed for a long ass time, very frequently in magazines made by women, for women. To single out this one advertising campaign only goes to show they're not serious about actual body shaming, rather they're just trying to be rabble-rousers on the internet. Protein World recognized that these people are not, and will never be their target market and rightfully told them to fuck off.
The CEO, in an interview, very specifically mentioned that she was not photoshopped.
Maybe they should promote being eaten by sharks, that seems to be more your style.
DOWN
Banned
This is the fakest thing I've ever seen
AbsolutBro
Member
Winterfang
Banned
Amazing!! Those guys learned to harness the power of Tumblr hate and someone turn that into money, Geniuses.
Wow.
styl3s
Member
Yeah the ad seems perfectly fine.
It's a weight loss ad targeted to a specific audience that the company sells products to. I don't see it as "fat shaming" but the person who is handling the twitter stuff comes off as a mega douche.
The internet is a strange beast.
That must be a joke
Simply Sarah
Member
I do want to point out that, regardless of anything else, the ads and company aren't actually promoting health. They're pushing garbage weight loss products that, even if they somehow actually work and work safely, don't do much at all for health. While there are certainly exceptions in general the health issue isn't the obesity itself but rather the bad lifestyle that leads to being overweight. For many people simply losing the weight won't make them healthy even if society seems to try and convince people that's the case (This isn't to say it cannot improve health, but it's not really the proper solution in many cases). So I mostly roll my eyes over the company talking about being healthy since being healthy would either mean you wouldn't need their shit or their shit wouldn't help with what issues you still had. This is ignoring the fact that the stuff probably doesn't do much.
Oh, okay, well if HE said she wasn't, then she must not be. /s
yeah, like buying snake oil diet pills, right? best effort
Typhares
Member
Amazing!! Those guys learned to harness the power of Tumblr hate and someone turn that into money, Geniuses.
Yeah I almost want their product now, well played.
BronsonLee
Member
I hate you, Tumblr
ChubbyHuggs
Member
Trigger warnings!!
Exterminieren
Banned
Dark Ninja
Member
Haha "Grow up Harriet". That's gold
For everyone saying that the girl in the ad is a perfectly normal "fit" girl, here's an image of a non-photoshopped girl next to the one in the ad:
At first glance they may appear pretty similar, and they are, until you notice how the girl in the ad's sides are drastically smaller, her thighs about a foot apart, and that her arms are twigs. Does the woman in the ad have a similar shape to real women? Sure, but the problem is that it's changed just enough that it simultaneously shows a completely unrealistic figure while tricking viewers into thinking that real women look like that.
I'd also like to reiterate that I don't agree at all with the Twitter outrage but do think the ad has other problems.
At first glance they may appear pretty similar, and they are, until you notice how the girl in the ad's sides are drastically smaller, her thighs about a foot apart, and that her arms are twigs. Does the woman in the ad have a similar shape to real women? Sure, but the problem is that it's changed just enough that it simultaneously shows a completely unrealistic figure while tricking viewers into thinking that real women look like that.
I'd also like to reiterate that I don't agree at all with the Twitter outrage but do think the ad has other problems.
Holy shit, I'm in tears.
entremet
Member
It's obviously a troll.
No one uses trigger seriously like that in that context. I least I hope.
McHuj
Member
Love it. Good for Protein World.
BronsonLee
Member
If that was the case he'd challenge everybody to a pushup contest #GatsonsGlory
D
Deleted member 325805
Unconfirmed Member
As someone currently recovering from obesity the ad is fine, being fat is not OK and we shouldn't act like it is. If this ad upsets you then you probably need to lose some weight. The second I stopped blaming others or my situation for my weight I started to drop it, it's not as hard as I forced myself into thinking it was, just eat enough food for one person and that's it. Since losing a lot of weight I can't look at fat people the same way, I can't help but think how much happier they'd be at a normal size, I know I am and I'm not even done yet. Yesterday an old friend said how skinny I looked, and that he wanted the tshirt I bought myself which last year wouldn't have been possible because all I bought were 5xl, black bedsheets, he has no idea how happy that made me. Looking back at my day one photos I can't believe how big I was, I'm ashamed that I lived like that for most of my life and wasted my youth by being alone and depressed because I had no self control.
Yeah, this is pretty hard to defend.
I don't see a problem with the original ad, I'm all about a healthy lifestyle, and while I think it's pretty immature to be so obnoxious on twitter, that's fine too. But this other stuff they're posting here...not good.
that's a average day on tumblr
wish they'll stop using the word trigger when in pretty much all the cases is just overreacting.
Aside from the "sympathizing with fatties" Twitter post, I have to admit that I kind of respect them not taking shit from these sensationalist reaction posters on Twitter. This type of marketing is neither new nor problematic, so I'm glad that they ended up profiting from this silly spark of notoriety.
God I fucking hate that phrase. As if someone will forget the hundreds of thousands of women they've seen when they set eyes on the billboard.
The ASA was concerned with the range of health and weight loss claims made in the ad and had it pulled. So there was obviously something wrong with it.
Aspirational figures like hers is why anorexia is a huge problem for women (and increasingly men too).
For the record, I think the twitter warriors get bent out of shape by this ad are ridiculous; however, what you posted is fake as fuck. It was posted to that VILE r/fatpeoplehate subreddit by a dude who just happens to be a "friend" of the person in question.. And they just happen to be a subscriber and avid poster to r/fatpeoplehate. How convenient and not at all staged!
That subreddit and its followers are garbage human beings.
Good one.
ReplacementPelican
Member
Don't see what's wrong with the feminist jab. It's very hard to take mainstream feminists seriously when I see them spending their time campaigning against a beach body advert rather than tackling real issues.
As for the second, it's kind of dickish but he has a point. They're trying to blame PW for someone's issues which they had before the advert even existed.
How in any conceivable way is the woman in the ad an 'emaciated skeleton'...? She's slim, toned and athletic. YOU'RE bodyshaming her by implying that she's unattractive for being slender.
Errr... joke post?? I hope?
OldAsUrSock
Banned
I also don't see how this marketing is innovating in any way. This is just normal Summer advertisement.
What people really mean when they say that, "I don't bother myself to look like that, so please think I'm fit too."
What people really mean when they say that, "I don't bother myself to look like that, so please think I'm fit too."
lol this was my thought as well
If it isn't weight then people will choose something else to obsess over, those with anorexia have a disorder. Only therapy can solve the core problem.
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