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Halo 5: Guardians Smashes Record with Biggest Halo Launch (games/hardware) in History

Highest selling on the XB1, as they are comparing the launch of Halo 5 with the launch of the MCC. They aren't comparing it to previous Xbox/X360 Halo launches.
Except they are, by saying 'biggest Halo launch'.

Also, we're picking apart the specific phrasing of a PR press release here. It's entirely possible people are choosing to read way too far into this.
 
Is it really a bad thing if H5G is pushing hardware, though? I also have to imagine 5's going to have some of the longest legs since Reach / 3 bare minimum with the BTB / Forge updates coming prior to Christmas on top of their freeLC distribution plans for the next couple months.
 

Caja 117

Member
Then explain the Xbox One banner on top of this package.


Astro is not owned by MS, this is made fo publicity, just like when the Astros where MLG themed, so again, Im going to ask, where are you getting that the revenues for the Astros headset are counted towards the revenues of Halo 5.?

When trying to amass a large number for a PR, it's reasonable to think that MS would include all Halo related hardware, and not some; they said "hardware" and not "consoles" after all.


I understand that, but I think is a stretch to think they will include stuff like Toys or any third party products made for marketing of the franchise.
 

crinale

Member
Well as a corporation revenue is very important figure so I can see why PR guy did that. Unluckily Halo5 may have not broken opening sales record for the franchise, but PR guy's job isn't give out pessimistic info.. so again I approve what he had to say.

BTW would we ever find out how many copies of Halo5 have sold in any day?
 

etta

my hard graphic balls
Highest selling on the XB1, as they are comparing the launch of Halo 5 with the launch of the MCC. They aren't comparing it to previous Xbox/X360 Halo launches.

Unless you have proof for that, you can't say it with certainty just based on your perception of how the statement reads.
 
The implication is obvious. He chooses to highlight just the controllers themselves without giving the other more important pieces of Halo 5 related products even the slightest mention, then goes on to mockingly compliment Microsoft for their misleading public relations tactics.

His intention to diminish the relevance of anything else associated with Halo 5's release outside of some controllers is obvious enough that even a blind person could see it. Basically people just went out and bought those new controllers in big numbers and their sales are being included in an effort to hide the fact that Halo 5 underperformed. We all know that's what the guy is really getting at with his post. Why even attempt to deny it? :)

Sorry, your going to have to spell it out more then that to prove such an assertion.

He asked a question, then complimented the PR work if that answer was in the affirmative.

Me thinks your reading way too much into it and being overly defensive.
 

jroc74

Phone reception is more important to me than human rights
Why pick apart the PR, it's not for us, just wait for NPD to continue the halo is ded narrative. That thread gonna be a graveyard if Halo 5 sells less than 4/3.

Might be a graveyard if it sells more. Either way it might be a graveyard.
 

jayu26

Member
Highest selling on the XB1, as they are comparing the launch of Halo 5 with the launch of the MCC. They aren't comparing it to previous Xbox/X360 Halo launches.
See, this is what I'm saying. That first sentence is so masterfully confusing that any conversation seems nonstarter because it is so hard to agree on the parameters of what is actually meant by that sentence.
EDIT: I'll put the workings here again just to people can see.

Revenue: 7.7mil in the first day
Average cost per game: £41
Physical copies sold in a week: 150,000

7,700,000/41 = 187,804 copies sold in the first day

20/80 split physical/digital
187,804 x 0.8 (80%) = 150,243 physical copies sold in the first day

So yeah... doesn't add up at 20/80.
This is just me thinking out loud, but what if that number also includes hardware revenue?

Edit: as suggested earlier
 

leeh

Member
Mate, 20% is just the low end of the predictions, with ~30% being the highest.

The issue people had with your numbers was that you were implying percentages well above that, for which there's no precedent for a AAA exclusive.
Even at 30%, that means it sold 131463 on launch day, then like 18,500 for the rest of the week.
 
Then explain the Xbox One banner on top of this package. Also, toys and shirts aren't hardware.

3AS42-MSU9H-500_package.png

We are LITERALLY scraping the bottom of the barrel now.
 
Wait, so if there's a chance this is only sold-in numbers, at face value all they've said is "Hey guys, there's fuckton of Halo 5 related stuff in stores right now. Go buy it please."
 
Astro is not owned by MS, this is made fo publicity, just like when the Astros where MLG themed, so again, Im going to ask nagain, where are you getting that the revenues for the Astros headset are counted towards the revenues of Halo 5.?

So Astro is selling these headsets and none of that money goes to Microsoft?
 

Boke1879

Member
There is zero reference to units.

This game is not the biggest Halo launch by a long shot in units unless digital is MONSTEROUS

Brilliant PR though. MS are Kings of it

Maybe as far as money earned but definitely not units sold. The fact that we can determine they are including games sales, hardware sales and maybe even in game purchases shows to me they are masking game sales.
 
Halo 5 isn't claiming the 'biggest entertainment launch' though. As that record belongs to GTA V with $1 billion.

This is just the biggest launch by revenue for a Halo game, which makes sense when you factor in counting hardware (system, maybe the controller too?).
My point was that Halo 3 was an enormous ceiling for this brand in terms of sales, and thus not topping it isn't tantamount to failure.
 

Koh

Member
Dang, some people sure are desperate to use this statement to validate themselves.

It had to be expected that MS would find a way to identify H5 as the best X thing. They just added tons of stipulations. I figure that these statements would not be true if they didn't add those stipulations or they wouldn't have included them.
 

Trup1aya

Member
Months of chief vs Locke and podcasts lead to the biggest misleading campaign to me. Gr arrest hunt of all time my ass

Chief and Locke did fight at least...

The tag line to halo 2 was 'finish the fight' ... The game ended well before the fight was over... Actually it ended with chief vowing to finish the fight...The marketing also implied that defending earth would be a major plot point. It wasn't.

Halo 3 marketing implied that chief died saving the Galaxy. He didn't...

Neither of these are remotely true... And H5 certainly isn't the biggest offender.

If you bought H5 solely because you thought Locke would be hunting chief the whole time, I think it's safe to say you are in the minority.
 

gtj1092

Member
Except they are, by saying 'biggest Halo launch'.

Also, we're picking apart the specific phrasing of a PR press release here. It's entirely possible people are choosing to read way too far into this.

After the coma gate in the TR announcement and then last month in NPD when a strategically placed coma led people to believe X1 sales were up when the were actually down I wonder how anyone could take their PR at face value.
 

orochi91

Member
Unless you have proof for that, you can't say it with certainty just based on your perception of how the statement reads.

Except they are, by saying 'biggest Halo launch'.

Also, we're picking apart the specific phrasing of a PR press release here. It's entirely possible people are choosing to read way too far into this.

Halo 5: Guardians has made history as the biggest Halo launch and fastest-selling Xbox One exclusive game to-date

We will have to agree to disagree on that sentence then.

After the coma gate in the TR announcement and then last month in NPD when a strategically placed coma led people to believe X1 sales were up when the were actually down I wonder how anyone could take their PR at face value.

Blows my mind people still fall for it :/
 

rrc1594

Member
Looking past the sales 343 accomplished what was most important re-connecting with the community. For the last 3-4 years the Halo community have been concerned about the future of Halo. With Halo 4 not being received well and MCC being a complete disaster they needed to prove they were right for Halo going forward. Halo 5 has proved that 343 can make a great game that functions well also. Good job 343 I look forward to future of Halo.
 
The
Sure, you just twist everything I say.

With the numbers we have you can make a very rough guess based on rough numbers. Bottom line is, if the game was 20/80, then it sold all it's 150k copies in the first day and sold nothing else for the rest of the week.

Variables which can skew the workings:
- Average game cost for the units sold in revenue
- How much was spent on micro transactions, or whether they got included at all.
- Special editions, based on the volume sold compared to normal variants, this could drag this average price per game up

EDIT: I'll put the workings here again just so people can see.

Revenue: 7.7mil in the first day
Average cost per game: £41
Physical copies sold in a week: 150,000

7,700,000/41 = 187,804 copies sold in the first day

20/80 split physical/digital
187,804 x 0.8 (80%) = 150,243 physical copies sold in the first day

So yeah... doesn't add up at 20/80.

You are still posting these inaccurate numbers?

You are still forgetting hardware which they lumped in to this figure skewing numbers further. You have no idea of the sku split either.

Just complete bogus workings based on some random £41.
 

Caja 117

Member
So Astro is selling these headsets and none of that money goes to Microsoft?

but, Im asking if they count towards specifically Halo 5, this headset have been out for months now, and how much share is on MS, and if this is just used by MS to market their brand. Any chance this could be MS paying Astro to have them themed XBOX?
 
After the coma gate in the TR announcement and then last month in NPD when a strategically placed coma led people to believe X1 sales were up when the were actually down I wonder how anyone could take their PR at face value.

The comma holds all the power. MS realizes this.
 

crinale

Member
Except they are, by saying 'biggest Halo launch'.

Also, we're picking apart the specific phrasing of a PR press release here. It's entirely possible people are choosing to read way too far into this.

IMO biggest Halo launch includes software & hardware, but like someone said first sentence can be interpreted in multiple ways..

After the coma gate in the TR announcement and then last month in NPD when a strategically placed coma led people to believe X1 sales were up when the were actually down I wonder how anyone could take their PR at face value.

Could you show me what was the comma thing you are referring to?
 
Sorry, your going to have to spell it out more then that to prove such an assertion.

He asked a question, then complimented the PR work if that answer was in the affirmative.

Me thinks your reading way too much into it and being overly defensive.

Well, let's agree to disagree. :)
 
but, Im asking if they count towards specifically Halo 5, this headset have been out for months now, and how much share is on MS, and if this is just used by MS to market their brand. Any chance this could be MS paying Astro to have them themed XBOX?

So you're saying Astro keeps all the money earned from each headset sale? Well, good for Astro o_O
 
well, at least we know that aim sensitivity patch is in the works - how else could they pull off a spin that good?

statler-and-waldorf.jpg


DOHOHOHOHOHOHO
 
You are still posting these inaccurate numbers?

You are still forgetting hardware which they lumped in to this figure skewing numbers further.

Just complete bogus workings.

Exactly as I said they would and people tried to tell me they wouldn't. Its classic PR. Activision will do the exact same thing with COD though they may give actual units as well sibce its going to be up from Ghosts and AW
 

maximrace

Member
Congrats on making a great game 343. Seems like some people just can't accept Halo doing well looking at the 'spin' posts.
 
When trying to amass a large number for a PR, it's reasonable to think that MS would include all Halo related hardware, and not some; they said "hardware" and not "consoles" after all.
I doubt the sales of those headsets contributed to revenue in a number that wouldn't be shrugged off for the sake of rounding.

Even if they sold $1M in headsets, they're not going to put out a press release touting $401M in sales.
 

Sez

Member
$500 Halo 5 Bundle
$60 Halo 5 Game
$?? Halo 5 Controller Bundle
$?? Halo 5 LE

>

Halo 3 / Halo 4 Game


Brilliant spin... amazing.

The numbers could be so low due this $500 hardware added... 200k Bundles sold made $100m... NPD is so long.

Even with 200k bundles, still have 200k copies of Halo and the other 300m could mean 5M. And the more bundles you add the more succesful Halo was helping boost X1 hardware, the ultimate goal of first party titles.

I understand MS PR spin, but the spin of some people here is even worse, where no matter what happens everything will mean Halo is dead.
 
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