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Ford Motors shamelessly steals official art from Firewatch

E

Enter the Dragon Punch

Banned
Deadstar said:
Doesn't look exactly the same, it's just very similar.
Click to expand...

firewatchkoa4i.gif


rough, quick gif

it's 110% stolen art
 
C

CecilRousso

Member
Oh, man. I want to talk with the person responsible for that. And just have a nice calm discussion over a cup of coffee, about what he thought would happen.
 
T

TheSpoiler

Member
Let's clear up some things.

This is a dealership. It's not the company. The dealership is a local thing which sells the brand's cars, which in turn gets a cut or something. I don't remember the particulars, but so long as the dealership plays nice with the brand, the brand will support them with a bunch of things, like giving them money to sell their cars (because it's basically marketing).

To keep them in line, they set up a ton of rules called compliance. Breaking those rules can mean huge trouble for a dealership, like cutting out their funding and shit like that. Once again, that's just a general basic understand from what I remember.

So to avoid fucking up on their own, they hire SEO and web content people to do the web work for them. This is an email blast, so it goes out to people on their email list (at least it looks like one).

Whoever Quirk Ford hired (which is probably separate from the person who does their website).is in massive trouble. They went online, found a cute pic, and put that shit up. if it's an email blast, that's not something you can take down. Even if it isn't, the brand is going to be furious at this.

So, yeah, be careful about what you use, because it could majorly fuck up your business. It might not ruin them, but it's going to hurt.

http://www.quirkford.com/
 
J

jacobeid

Banned
Woooooow. Not a good look for that dealer. At this point I'm sure Campo Santo and their publisher's lawyers have already sent a C&D.

I just bought a new Focus hatchback last week -__-
 
P

PMS341

Member
This happens quite a bit in graphic design, sadly. Good professors would teach otherwise, but stolen artwork is unfortunately common.
 
T

texhnolyze

Banned
TheSpoiler said:
Let's clear up some things.

This is a dealership. It's not the company. The dealership is a local thing which sells the brand's cars, which in turn gets a cut or something. I don't remember the particulars, but so long as the dealership plays nice with the brand, the brand will support them with a bunch of things, like giving them money to sell their cars (because it's basically marketing).

To keep them in line, they set up a ton of rules called compliance. Breaking those rules can mean huge trouble for a dealership, like cutting out their funding and shit like that. Once again, that's just a general basic understand from what I remember.

So to avoid fucking up on their own, they hire SEO and web content people to do the web work for them. This is an email blast, so it goes out to people on their email list (at least it looks like one).

Whoever Quirk Ford hired (which is probably separate from the person who does their website).is in massive trouble. They went online, found a cute pic, and put that shit up. if it's an email blast, that's not something you can take down. Even if it isn't, the brand is going to be furious at this.

So, yeah, be careful about what you use, because it could majorly fuck up your business. It might not ruin them, but it's going to hurt.

http://www.quirkford.com/
Click to expand...

It does indeed look like an email blast. All things considered, it'll still hurt Ford nonetheless.
 
B

backflip10019

Member
TheSpoiler said:
Let's clear up some things.

This is a dealership. It's not the company. The dealership is a local thing which sells the brand's cars, which in turn gets a cut or something. I don't remember the particulars, but so long as the dealership plays nice with the brand, the brand will support them with a bunch of things, like giving them money to sell their cars (because it's basically marketing).

To keep them in line, they set up a ton of rules called compliance. Breaking those rules can mean huge trouble for a dealership, like cutting out their funding and shit like that. Once again, that's just a general basic understand from what I remember.

So to avoid fucking up on their own, they hire SEO and web content people to do the web work for them. This is an email blast, so it goes out to people on their email list (at least it looks like one).

Whoever Quirk Ford hired (which is probably separate from the person who does their website).is in massive trouble. They went online, found a cute pic, and put that shit up. if it's an email blast, that's not something you can take down. Even if it isn't, the brand is going to be furious at this.

So, yeah, be careful about what you use, because it could majorly fuck up your business. It might not ruin them, but it's going to hurt.

http://www.quirkford.com/
Click to expand...

Good post.
 
Haunted

Haunted

Member
Marketing person for that dealership apparently used this site to get it. (sourced in the Game Informer article)


"Forest Patrol flat wallpaper" without any sourcing, watermark, copyright, anything. It's that easy.
 
D

DeathSparks

Member
TheSpoiler said:
Let's clear up some things.

This is a dealership. It's not the company. The dealership is a local thing which sells the brand's cars, which in turn gets a cut or something. I don't remember the particulars, but so long as the dealership plays nice with the brand, the brand will support them with a bunch of things, like giving them money to sell their cars (because it's basically marketing).

To keep them in line, they set up a ton of rules called compliance. Breaking those rules can mean huge trouble for a dealership, like cutting out their funding and shit like that. Once again, that's just a general basic understand from what I remember.

So to avoid fucking up on their own, they hire SEO and web content people to do the web work for them. This is an email blast, so it goes out to people on their email list (at least it looks like one).

Whoever Quirk Ford hired (which is probably separate from the person who does their website).is in massive trouble. They went online, found a cute pic, and put that shit up. if it's an email blast, that's not something you can take down. Even if it isn't, the brand is going to be furious at this.

So, yeah, be careful about what you use, because it could majorly fuck up your business. It might not ruin them, but it's going to hurt.

http://www.quirkford.com/
Click to expand...

Thanks, I edited the thread to reflect this.
 
T

The Albatross

Member
Oh damn that's crazy.

If this was just an individual dealer, I can understand the mistake/error... The individual dealers generally operate independently from the parent company and they aren't really savvy when it comes to technology issues.

I could see some dealer paid a local designer $250 to do an email template, and he just ripped this off completely and sold it to them.

But if Ford corporate sent this template out to the dealers to use, that's freaking insane.

TheSpoiler said:
Let's clear up some things.

This is a dealership. It's not the company. The dealership is a local thing which sells the brand's cars, which in turn gets a cut or something. I don't remember the particulars, but so long as the dealership plays nice with the brand, the brand will support them with a bunch of things, like giving them money to sell their cars (because it's basically marketing).

To keep them in line, they set up a ton of rules called compliance. Breaking those rules can mean huge trouble for a dealership, like cutting out their funding and shit like that. Once again, that's just a general basic understand from what I remember.

So to avoid fucking up on their own, they hire SEO and web content people to do the web work for them. This is an email blast, so it goes out to people on their email list (at least it looks like one).

Whoever Quirk Ford hired (which is probably separate from the person who does their website).is in massive trouble. They went online, found a cute pic, and put that shit up. if it's an email blast, that's not something you can take down. Even if it isn't, the brand is going to be furious at this.

So, yeah, be careful about what you use, because it could majorly fuck up your business. It might not ruin them, but it's going to hurt.

http://www.quirkford.com/
Click to expand...

Aah, yeah it's a dealer.

jsut went to the QuirkFord website, I think they're pretty used to stealing artwork and ideas

Their header is a total ripoff of facebook:
NHyUx7Q.png
 
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