Crossing Eden
Hello, my name is Yves Guillemot, Vivendi S.A.'s Employee of the Month!
Ubisoft Europe boss Alain Corre wants Assassin's Creed, as a brand, to get in front of eyes that have never played one of the games, or read a comicbook or novel about the franchise. That desire trumps even the direct profit earned for Ubisoft as a company on the film.
"We [Ubisoft] are not going to earn a lot of money from it. It is a lot more a marketing thing, it is also good for the image of the brand," Corre told MCVUK. "Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin's Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin's Creed games."
Some blogs and reporters seem to be interpreting this as a lack of faith in the box office performance of the film, completely ignoring that this is a Ubisoft representative talking about Ubisoft's perspective, not someone from 20th Century Fox talking about box office expectations. Ubisoft Motion Pictures is one of six listed production companies on the film (specifically as "in association with"), and is not a chief financier on the movie. So, no matter how the film does, Ubisoft, as a company, won't make a lot of money from it.
This goes in line with the other extensive media projects like the multiple comic book series, smaller titles like the chronicles and mobile games, novels, etc.
"Ubisoft's core vision is to create top quality entertainment and experiences. For the Assassins Creed film, we have worked closely with our partners at New Regency and 20th Century Fox as well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to ours fans. We strongly believe the Assassins Creed brand has this cross-over appeal that will please both video games fans and movie goers."