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Ubisoft's Main Goal in Assassin's Creed Film is Bringing Franchise to New Audience

Crossing Eden

Hello, my name is Yves Guillemot, Vivendi S.A.'s Employee of the Month!
Ubisoft Europe boss Alain Corre wants Assassin's Creed, as a brand, to get in front of eyes that have never played one of the games, or read a comicbook or novel about the franchise. That desire trumps even the direct profit earned for Ubisoft as a company on the film.

"We [Ubisoft] are not going to earn a lot of money from it. It is a lot more a marketing thing, it is also good for the image of the brand," Corre told MCVUK. "Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin's Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin's Creed games."

Some blogs and reporters seem to be interpreting this as a lack of faith in the box office performance of the film, completely ignoring that this is a Ubisoft representative talking about Ubisoft's perspective, not someone from 20th Century Fox talking about box office expectations. Ubisoft Motion Pictures is one of six listed production companies on the film (specifically as "in association with"), and is not a chief financier on the movie. So, no matter how the film does, Ubisoft, as a company, won't make a lot of money from it.

This goes in line with the other extensive media projects like the multiple comic book series, smaller titles like the chronicles and mobile games, novels, etc.

"Ubisoft's core vision is to create top quality entertainment and experiences. For the Assassin’s Creed film, we have worked closely with our partners at New Regency and 20th Century Fox as well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to ours fans. We strongly believe the Assassin’s Creed brand has this cross-over appeal that will please both video games fans and movie goers."
 

Nokterian

Member
80% modern time 20% past in this movie, this will be a rent for me.

The rest will be additional content for the blu ray in 16 different editions.
 

dex3108

Member
They just talk about bringing new fans but old fans like me are just "suffer" because of that. Story stands still since ACIV, there is tons of story scattered around in multiple comic series and books, API off games and now movie. You need to spend significant amount of money if you want to follow the story and not to be in situation to ask "WTF is happening?" or "Who the hell is this?" when you play main game (like it happened in AC Syndicate with Galina). Because I can't follow all this I decided to just stop caring about story and I am even not sure will I buy next AC game day 1 like I did all previous ones.

So they are free to bring new people to the series, but they need to understand that they will lose some old fans in that process.
 

Crossing Eden

Hello, my name is Yves Guillemot, Vivendi S.A.'s Employee of the Month!
They just talk about bringing new fans but old fans like me are just "suffer" because of that. Story stands still since ACIV, there is tons of story scattered around in multiple comic series and books, API off games and now movie. You need to spend significant amount of money if you want to follow the story and not to be in situation to ask "WTF is happening?" or "Who the hell is this?" when you play main game (like it happened in AC Syndicate with Galina). Because I can't follow all this I decided to just stop caring about story and I am even not sure will I buy next AC game day 1 like I did all previous ones.

So they are free to bring new people to the series, but they need to understand that they will lose some old fans in that process.
I think they alleviate this somewhat by making separate narratives instead of focusing n a single narrative. For most viewers it lets them know that there are things happening outside of Desmond's group. As far as I know most of the stuff outside of the game hasn't actually intersected with the games themselves outside of occasional database entries. Unlike something like say KH, you can play the games and be following the plot of the games without needing to indulge in the external material outside the main games.
 

UrbanRats

Member
As i said in the past, i have the utmost regard for the crew behind the movie, Snowtown and Macbeth were just fantastic movies, top to bottom, and honestly, the trailer didn't look half bad... but yeah those percentages are worrying, since the shittiest parts of the trailer, as well as the games themselves, were all in modern times.

I trust in Kurzel tho.
Plus Fassbender, Cotillard and Labed, are just three actors i absolutely love.
 

flkraven

Member
80% modern time 20% past in this movie, this will be a rent for me.

The rest will be additional content for the blu ray in 16 different editions.


Is it typical for you that when you decide whether or not to see a movie, it's based on the % of time spent in each setting?
 

flkraven

Member
The entire pull of Assassin's Creed is visiting different time periods, not fucking around in the near future.


Do you have any idea what the calibre of this movie is? If it's worth a rental, he is clearly interested in watching it. If it gets incredible reviews, why does % of time make any difference?
 

Muzicfreq

Banned
Good plot will be on disk dlc. Blu-ray player requires internet access. Can buy the season pass that includes the behind the scenes and making of for an additional $20
 
Really disappointing if the mix of modern / historical turns out to be 80/20, unless its some crazy Templar vs Assassin's shit thats crazy good. That'd seem better suited for a sequel though.

Release date is doing it no favors, end of Dec right after Star Wars Rogue One? While I want to watch this movie, reality is that between x-mas and new years I'll probably end up just waiting to watch it at home. A Jan or Feb release date would have probably gotten me into the theaters.

Also really weird they aren't releasing a AC1 & 2 (full) remaster to go along with the new movie. I can understand pushing back any new game a year for quality reasons, the franchise definitely feels pretty exhausted at this point, but there are a ton of people who haven't really played the early games and a movie seems like a perfect vehicle to get them to buy a remaster. Maybe they are waiting for the DVD release date?
 
Wow you've seen it? Man if it's that shitty I'm probably not gonna watch it then, thanks for saving some of my money.

No, that's why I said "looking". Trailers are put out to get a response out of people. Of course studios are hoping for a positive response, but a negative is just as valid. And the trailer they put out looks like shit. Love Fassbender and Cotillard, but that trailer certainly didn't feel me with hope.
 

Savitar

Member
Sadly movies never meant comic book buyers got any more numerous than they were in numbers and those films can make crazy money. Does move regular merchandise though.
 

ArtHands

Thinks buying more servers can fix a bad patch
They should consider making a bundle to new platforms. Take for example, NX and PC.
 
I guess it makes sense but I think the movie is coming out a little late since the AC series is in decline. But hey, maybe it will be successful and help the franchise get back on its feet.
 

xealo

Member
The entire pull of Assassin's Creed is visiting different time periods, not fucking around in the near future.

Only reason the near future parts of AC is boring with the games is because the gameplay resources were spent on the "visiting different time periods" part. That isn't a concern for a movie in the same way.

It could work with the focus on the current day timeline, needs good script writing and directing though, which is the big if.
 
As i said in the past, i have the utmost regard for the crew behind the movie, Snowtown and Macbeth were just fantastic movies, top to bottom, and honestly, the trailer didn't look half bad... but yeah those percentages are worrying, since the shittiest parts of the trailer, as well as the games themselves, were all in modern times.

I trust in Kurzel tho.
Plus Fassbender, Cotillard and Labed, are just three actors i absolutely love.
What the games did don't matter here. A movie doesn't need to fit within the pacing and structure of a game, so it can cut between present and past, seamlessly edit together past and present action, etc. without worrying about jarring gameplay shifts or the present gameplay being boring.

The entire pull of Assassin's Creed is visiting different time periods, not fucking around in the near future.
Gameplay wise, where the focus has to be parkour and stabbing action. Narrative-wise, the only reason to go to the past in the first place is all based on future/present motivations. Abstergo's goals are what drives the use of the Animus
 

Crossing Eden

Hello, my name is Yves Guillemot, Vivendi S.A.'s Employee of the Month!
Probably because the current audience complains so much.
It's what happens when a series becomes SO big. Some fans want something and another group of fans want the complete opposite. I imagine it's always super difficult to take all that feedback and create a coherent product that also appeals to the entire audience. Unless there are things that are like, for the most part disliked, like tailing missions, you could risk alienating part of the fanbase when you remove something.
 

Zolo

Member
If the movie's more modern time than ancient, it'll certainly have to look good to appeal to me. Of course, I'm not a new audience.
 
I really think it's box office suicide releasing it within days of Rogue One, a star wars movie we will draw a lot the potential audience for this movie.

I think it should be pushed back to like next February or March, it will get slaughtered by star wars and I don't even think Rogue One will do nearly as well as the Force Awakens did.
 
If the movie's more modern time than ancient, it'll certainly have to look good to appeal to me. Of course, I'm not a new audience.
Honestly, I would have expected those familiar wirh AC to be more interested, as it seems we'll be geting a much better take on the present day stuff that could actually realize the potential that the games utterly squandered, in a way that the games could never do
 

Wagram

Member
Considering it has way more time allocated to modern times it'll likely be garbage for current AC fans. I was thinking of seeing it in the theater, but I don't know anymore.

Who knows though, maybe they'll actually do something relevant in the present day timeline for a change.
 
I understand, but it's not like AC is hurting for an audience. It's one of the few games besides CoD that my non- enthusiast gaming friends really clamor for.
 

Zolo

Member
Honestly, I would have expected those familiar wirh AC to be more interested, as it seems we'll be geting a much better take on the present day stuff that could actually realize the potential that the games utterly squandered, in a way that the games could never do

I guess it's because I pretty much see AC as more of a historical exploration type game for me. In comparison, I never really cared for the modern day stuff. Admittedly, I may have cared more if they hadn't squandered it in the main series.
 
I really think it's box office suicide releasing it within days of Rogue One, a star wars movie we will draw a lot the potential audience for this movie.

I think it should be pushed back to like next February or March, it will get slaughtered by star wars and I don't even think Rogue One will do nearly as well as the Force Awakens did.

I didn't realize they were releasing this right after Rogue One. LOL. What the fuck are they thinking!?
 
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