There's no way these tweets went by Spencer's desk. Sorry but marketing tweets are simply not what high executives spend their time on.
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Sonys Andrew House Found Microsofts Response to the PS4 Pro Quite Intriguing
- Thread starter SOR5
- Start date
There's no way these tweets went by Spencer's desk. Sorry but marketing tweets are simply not what high executives spend their time on.
Fahzgoolin
Banned
for real
Melchiah
Member
So, you're buying the good guy act, that condemns console wars, while his underlings can do whatever they like?
Dirtyshubb
Member
Chances are that whoever schedules the tweets will report to their manager, and depending on the structure of the team they will will respond to their own manager who will then report to either Spencer or another level of management in-between.
Spencer probably didn't know about the tweets unless it was discussed during the yearly project plan/schedule but they should have some form of content guidelines to follow for ad-hoc messages.
Basically chances are he wouldn't have known until after they went out, if at all.
7DollarHagane
Banned
I know people who work in social media for my company which is a large national organization. Not anywhere near as big as Microsoft or Google, but still not a tiny company.
The CEOs and executives absolutely pay attention to what is said on the company twitter and who's replying to it with what. Same for Facebook. It may not be something they spend hours on daily but it's checked up on.
Melchiah
Member
The point is, if the head of the division is so against console wars (at least when they're the target), and likes to concentrate on more constructive things, wouldn't the representatives be informed about the correct line of conduct?
Exactly. Social media is an absolute huge presence in marketing in this day and age so to say that marketing managers or executives don't pay attention to them is entirely false.
I think however you look at it, whether it's in the spirit of what Phil Spencer has said before or not, on the very ground level the tweets are so lame and mild it's hardly even noteworthy or worth discussing in my opinion. If this is what constitutes console wars then it's a war with water guns.
Pretty much this I can't believe we have a 15 page thread and others just as long over a harmless tweet. Hell it is war with water guns in a desert.
What I see more often in the companies I've worked for is that the executives pay attention when something is brought to their attention by the folks in corporate communications. This way they don't have to spend time actively monitoring what's happening, they have people do it for them, help come up with Tweets, and then it looks like they're paying attention. The last mid-sized company I worked for the CEO's personal tweets were all made by a couple of folks in the marketing department. He approved them, of course, by never did he write one himself.
Alebrije
Member
That....was dumb. Even for ctrl+alt+delete
Moreso I can not find any way that it has anything to do with what this thread is about and I have spent too long trying
Giftofgab24
Member
What a terrible web comic. Maybe I just don't get it. What hack are the wii u's performing?
Bits N Pieces
Member
I still cant get over people calling that tweet 'console wars', lol.
The social media exec that posted it deserves a big massive fucking raise!
This much traction in under 140 characters? Priceless.
The social media exec that posted it deserves a big massive fucking raise!
This much traction in under 140 characters? Priceless.
Saying that advertising features is console wars over and over and over again doesn't make it so.
BabyFaceKillah
Member
uncledonnie
Banned
It's a stretch to call those tweets console wars in the first place.
MatrixMan.EXE
Member
It's not naive. It's true. The tweets put out by official Xbox handles aren't 'sanctioned' by Phil Spencer. That's not his job. And you can bet it's the same for PlayStation and Nintendo.
Sort of, yeah. However most of the time the buck stops at whoever runs the social media team. The only time anyone higher up would likely see a tweet ahead of time is if it's being used to communicate something major such as the announcement of a new game, new hardware or new trailer.
Fabtacular
Member
OK, that makes more sense I guess since I don't ever remember seeing a multi-disk 360 game anywhere.
Never had a 360, and I guess that's just what I assumed that was about when I played MGS IV.
When Greenberg quotes a tweet regarding the Ps4pro specs. Says we're proud to bring True 4K gaming It's clear what his intentions are. It was clearly to appease the fanboys.
Greenberg has a history of tweeting stuff like that so it's not surprising.
Fredrik
Member
It's not mindless flip-flopping, it's just PR, they just highlight whatever they're doing right and downplay everything they aren't doing right. And Sony has already played that games card when reporters asked about the missing UHD drive and they'll keep on playing that card until they're ready to hype PS5, by that time they'll play the power card again and MS will play the games card and so on. Anything else would honestly be surprising.
What kind of stupidity is?
Phil is running a multi-billion dollar division just like Andrew House. The fella just had more work dumped on his front desk with W10, he probably isn't worrying about what his co-workers are saying on a social media site.
GhostOfSparta305
Banned
Chû Totoro
Member
So PS4 Pro to be launched with a bag of salt?
Really it's just aggressive PR here, nothing insulting or even just subjective (which occurs a lot in commercials/advertising like "the best ..." while not proven).
Really it's just aggressive PR here, nothing insulting or even just subjective (which occurs a lot in commercials/advertising like "the best ..." while not proven).
MatrixMan.EXE
Member
Of course they do, but they don't concern themselves with the day-to-day running of Xbox social media accounts. That's the point. If Phil see's something on there he doesn't like, he'll likely bring it up and that will filter back down to whoever wrote tweet. But he doesn't 'sanction' the tweets that go out on those channels. The person who runs the social media team does. It's their job, not his.
It kind blows my mind that people consider it to be console wars. Isn't that simply well timed marketing?
Xaero Gravity
NEXT LEVEL lame™
I don't know how you took it way to be honest. There wasn't even anything regarding "our competition" in that bit.
I never suggested or implied.
Calm down, I can smell the delusion all the way here.
is phil a head PR executive? i thought he was in charge of the whole xbox division. what does Phil do at xbox?
protomouse
Member
Spencer is in charge of Xbox, as well as Microsoft Studios. He's essentially Andrew House and Shuhei Yoshida in one.
Doug Heffernan
Member
Lol are you serious?
Did you miss all the shaming Sony did at the start of the gen?
The shoe is on the other foot now, Microsoft has every right to take jabs and return fire.
GhostOfSparta305
Banned
Exactly.
PR = any communication between a company and the public. So being the face of a company makes you a PR executive.
It's arguably the biggest part of his job.
NeloAnjelo
Member
The only salt is from MS... new generation is early cause of the gimped XBOXONE 
i rather have him taking the right decisions within the division than talking sweet on social media
Mikey Jr.
Member
Much more powerful, still hampered by the previous generation.
Do you honestly think Phil Spencer gives a shit about "console wars"? (Which is actually just a tiny subset of people arguing over tweets, memes and games on Internet forums)
The guy has to manage the entire Xbox division, all of it's employees and partnerships, and you think he has the time of day to sanction Twitter messages?
Probably the most naive thing I've ever read on here.
Yangshouwen
Banned
This thread has truly brought out the fanboy in people, that's for sure.
Melchiah
Member
Do you honestly think Phil Spencer gives a shit about "console wars"? (Which is actually just a tiny subset of people arguing over tweets, memes and games on Internet forums)
The guy has to manage the entire Xbox division, all of it's employees and partnerships, and you think he has the time of day to sanction Twitter messages?
Probably the most naive thing I've ever read on here.
Hahahaha
All I can picture is a scenario of someone walking into Phil's office saying "Sir, Sony have just announced the PS4 pro and we've come up with all this potential tweets, can you approve which one you'd like to use".
Christ, do you think Phil will just twiddle his thumbs all day? Some of you guys have such a naïve and childish view of the inner workings of business and upper management.
Upper management are the busiest, most stressed people of anyone.
thekiddfran
Member
Amazing response! Love this drama
Exactly it's all just pr machine in action, it just feels like ms have been more outright with the flip flopping this gen so far as they've needed to spin more than Sony has.
Fortuneelsewhere
Member
But what's wrong with Microsoft tweet?
If anything this response from Andrew House just shows they're not totally comfortable with Pro.. And right so..
If anything this response from Andrew House just shows they're not totally comfortable with Pro.. And right so..
Wat?
That is some nice mental gymnastics....
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