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First placeholder price for Nintendo Switch - $329CAD (~$245 USD)

They could even do something like that...down the line...but what would be the point? Too similar to PS4/XBONE and only 720 at this day and age.

At least the Switch as we know it, is something different. It has a fighting chance.
The point is that Nintendo needs to get its foot in the door with a low cost console. With its likely limited third party support, the Switch is going to be seen as a second console purchase. For that its price needs to be in the impulse buy territory. The Switch as a home console sounds like the Xbox One with Kinect or the Wii U with the gamepad. Those were something different too but the market spoke loudly that it didn't want to pay extra just to be 'different'.

As I stated in my prior comment, if Nintendo really is giving up the home console and the dock is a minor added expense for its handheld product, the Switch starts to make some sense. The confusing thing with that idea is that the Switch's commercials go the other way. Instead of viewing the Switch as a mobile device that can easily be played on the TV, it tries to market the Switch as a home console that can be taken out and about. The Switch as a handheld is a much stronger position than the Switch as a console.
 

Persona7

Banned
The Nvidia shield profits at $199. Obviously Nintendo needs to include the costs of the extra accessories and other costs so 249 is feasible.
 

Nanashrew

Banned
Lines in a Nintendo commercial for the Switch could be very easy.

"Play it on the go or at home, play it at home or on the go. Play how you want.

Nintendo, there's no play like it."

It's very simple advertising. They don't have to go out of their way to market the device as a console or a handheld. They can do both in a single commercial. There were no words in the Switch trailer, but it's essentially what I wrote but all done visually. If they keep that up, advertising and messaging should absolutely be fine.
 
The point is that Nintendo needs to get its foot in the door with a low cost console. With its likely limited third party support, the Switch is going to be seen as a second console purchase. For that its price needs to be in the impulse buy territory. The Switch as a home console sounds like the Xbox One with Kinect or the Wii U with the gamepad. Those were something different too but the market spoke loudly that it didn't want to pay extra just to be 'different'.

As I stated in my prior comment, if Nintendo really is giving up the home console and the dock is a minor added expense for its handheld product, the Switch starts to make some sense. The confusing thing with that idea is that the Switch's commercials go the other way. Instead of viewing the Switch as a mobile device that can easily be played on the TV, it tries to market the Switch as a home console that can be taken out and about. The Switch as a handheld is a much stronger position than the Switch as a console.


I wouldn't necessarily call it giving up the home console so much as smartly consolidating both sides of their business. The handheld business has been much kinder to them than the console space, and it's the predominant form of gaming in Japan, but they also understand that their home focus on local multiplayer is a major differentiator for them.

As someone who was initially against the hybrid idea, I DO think it's unfair to try and reduce it to "a handheld" or "a console". You can use the Switch purely as one or the other, but the value of the device is potentially INSANE. We really do need to know the price and see the launch games to say for sure, but the idea that one $250-$300 device gives you what used to cost you $500+ worth of devices to do should count for SOMETHING.
 
No matter what Nintendo calls it, it's still a handheld. And 250 dollars for a handheld is the equivalent of 350 dollars for a home console from Nintendo.

No matter what Nintendo calls their own console, you get to decide what it is. Gotcha.

This thing is evidently not a pure handheld. It can be played as a handheld, but I for one wouldn't use it as such pretty much never. It gives you the option to choose, it sacrifices a bit of top power for the novelty of fluidly playing however you want. Calling it a handheld because lol it is flat out misses the idea that Nintendo is trying to sell here.
 
LESSSSSSSSS GOOOOOOOOOOO!
goldberghype73x1q.gif
 
I wouldn't necessarily call it giving up the home console so much as smartly consolidating both sides of their business. The handheld business has been much kinder to them than the console space, and it's the predominant form of gaming in Japan, but they also understand that their home focus on local multiplayer is a major differentiator for them.

As someone who was initially against the hybrid idea, I DO think it's unfair to try and reduce it to "a handheld" or "a console". You can use the Switch purely as one or the other, but the value of the device is potentially INSANE. We really do need to know the price and see the launch games to say for sure, but the idea that one $250-$300 device gives you what used to cost you $500+ worth of devices to do should count for SOMETHING.

That INSANE value ONLY comes into play if you are a gamer who wants both a home console and portable gaming device. If you are only interested in one or the other then the value of the Switch massively drops. This added value argument was also brought out to justify the Gampad for the Wii U and Kinect for the Xbox One. As it turns, out the effective market for such additions is the intersection of the users who want those features not the union.

Finally, let's be clear. The Switch is little more of a home console than a phone with HDMI out is a home console. It gets design points for being easily used on a TV with a standard controller, but that's about it.
 
250 dollars is a decent price but still too expensive for a handheld.

It's all about the marketing. Nintendo best approach is something like, "The portability of a handheld, the power of a console. All in one!!" They have to avoid being catagorized as "Worse of both worlds," and I hope they have a good strategy to do that.
 
720p+? No touch screen. $250. Seems reasonable.

Laura Kate Dale says the Switch has a capacitive multi-touch screen actually, although to be fair I don't believe that adds to the cost tremendously.

That INSANE value ONLY comes into play if you are a gamer who wants both a home console and portable gaming device. If you are only interested in one or the other then the value of the Switch massively drops. This added value argument was also brought out to justify the Gampad for the Wii U and Kinect for the Xbox One. As it turns, out the effective market for such additions is the intersection of the users who want those features not the union.

Finally, let's be clear. The Switch is little more of a home console than a phone with HDMI out is a home console. It gets design points for being easily used on a TV with a standard controller, but that's about it.

This is true, in that the value is heavily lessened if you have no interest in using the Switch both on the go and at home. But to be fair, there are tons of value-adding features in any given product that many consumers don't use. I don't use the S-Pen in my Galaxy Note 3. I don't use the share features on my PS4. I don't use the 3D on my 3DS. But even not taking advantage of the full feature set of those devices, they all still have value to ME for their price point.

I'll argue strongly against calling the Switch less than a home console. You may not think that the final hardware capability lives up to the price point (both important variables we do not know for certain), but I'm curious what standard home console features you think the Switch will be missing... because that's what it boils down to, this is a device that effectively combines the full feature set and usage of a home console with that of a handheld.

If you were only looking for the home or portable experience, and had zero interest in having both even at a reasonable price point, the question isn't about all the stuff you AREN'T using, it's about what you ARE using. Is a standalone portable/home console with the Switch's level of horsepower worth $250? Is a larger library of first party titles than Wii U or 3DS worth it to you, or do you not care about Nintendo titles? Do you have any interest in the Japanese indie and AA space, or are you only interested in western AAA titles? The perceived value for one individual is not the same across the board.
 

Da-Kid

Member
People here seriously devalue the NS for all it is.

$250 is a great price for a Console Handheld hybrid with Wii U (and some) quality graphics that supports LAN, switchable controllers, portable multiplayer on a single device.

That's a lot of plus for your buck. Some of you guys are seriously unappreciative.
 
That INSANE value ONLY comes into play if you are a gamer who wants both a home console and portable gaming device. If you are only interested in one or the other then the value of the Switch massively drops. This added value argument was also brought out to justify the Gampad for the Wii U and Kinect for the Xbox One. As it turns, out the effective market for such additions is the intersection of the users who want those features not the union.

Finally, let's be clear. The Switch is little more of a home console than a phone with HDMI out is a home console. It gets design points for being easily used on a TV with a standard controller, but that's about it.
If players can get the games that you would expect from a console AND a portable, that would definitely help sale the idea that the system is a hybrid. The Wii U's issue is that Nintendo couldn't sale the idea, and the setup severely limited Nintendo's ability to give the system another approach (which is how the XB1 recovered.)
 
If players can get the games that you would expect from a console AND a portable, that would definitely help sale the idea that the system is a hybrid. The Wii U's issue is that Nintendo couldn't sale the idea, and the setup severely limited Nintendo's ability to give the system another approach (which is how the XB1 recovered.)

The games are going to be a major factor. If Nintendo is really going to be able to push a much higher output of first party titles than Wii U, as well as secure the Japanese AA market that will be looking to move on from the 3DS and Vita, they may be able to make a pretty strong case to many gamers even without western AAA titles (although we all can agree it would be much better to have those games than to not have them).
 
It's all about the marketing. Nintendo best approach is something like, "The portability of a handheld, the power of a console. All in one!!" They have to avoid being catagorized as "Worse of both worlds," and I hope they have a good strategy to do that.

I wonder if a sizable portion of the public really wants that much power on a handheld. More specifically, I wonder if they are willing to pay for it.

I am fully going to have to admit that I don't get the use case for handhelds. So I'm honestly asking, why do people buy them? I get that in Japan space is limited, and for many people the handheld is a replacement for the console. For others, where do they game on a handheld and how often?

I use to buy handhelds. I viewed them mostly as a "Get out of jail free" card in case I got stuck somewhere, and had time to kill. For everything else I preferred gaming on my console. For me, once I discovered other time wasters like movies, or even better yet audiobooks, on my mobile device, my need for a portable gaming platform evaporated.

I have no idea how common my story is, but I shared it to show why I just don't get the allure of a more powerful handheld device. It's never going to match my PS4, and when I can't play it, computing power isn't my highest concern. For example, I love audiobooks so much because I can listen to them while doing other things and be aware of my environment. The idea of playing Witcher 3 on a handheld sounds like one of those good in theory bad in practice type things even if it were possible.
 

ghibli99

Member
$250 is too much? LOL Wow, I thought I'd seen it all when people were calling the XB1S and PS4 Pro output quality identical. You still surprise me, GAF.
 
As someone who was moderately interested in the Switch (And who never bought the WiiU because I felt like the price just didn't justify my interest level) $250 Price tag would DEFINITELY make me interested. I always felt like $199 was my WiiU price point and it never got there. $250 launch for Switch and I care a lot more about the Switch than I ever have. Really hope this holds up. $299 and I don't care.
 
$250 is an awesome price point for a powerful handheld. I know it's just a placeholder but I really hope Nintendo actually sticks with that one.
 
I'll argue strongly against calling the Switch less than a home console. You may not think that the final hardware capability lives up to the price point (both important variables we do not know for certain), but I'm curious what standard home console features you think the Switch will be missing... because that's what it boils down to, this is a device that effectively combines the full feature set and usage of a home console with that of a handheld.

If you were only looking for the home or portable experience, and had zero interest in having both even at a reasonable price point, the question isn't about all the stuff you AREN'T using, it's about what you ARE using. Is a standalone portable/home console with the Switch's level of horsepower worth $250? Is a larger library of first party titles than Wii U or 3DS worth it to you, or do you not care about Nintendo titles? Do you have any interest in the Japanese indie and AA space, or are you only interested in western AAA titles? The perceived value for one individual is not the same across the board.

When I say the Switch isn't a home console, I am using that as shorthand for saying that it isn't competitive in the home console space. People don't make buying decisions in the absolute. They do it by evaluating the relative benefits of all their options. A $299 PS4 sounds like a perfectly good deal, but if I know that the regular price will drop to $249 in a month, that $299 no longer seems like a competitive price.

The Switch can be viewed as having the feature set of a home console. If it came out 4 years ago it would have been the best console ever, but that is not how it will get evaluated. It will get evaluated based on what is currently available. For the average user looking only for a home console, a $249 Switch just doesn't compare favorably to a $299 PS4 or XB1.

You mentioned specific groups of users who would evaluate the Switch more favorably. I don't doubt that is correct. What I do doubt is the size of that market. That's why I asked a page or two back if anyone who thinks a $250 price is a sweet spot didn't also buy a Wii U. I'll give you that the Switch can pull in the Wii U market. I question if it can move beyond it.

If players can get the games that you would expect from a console AND a portable, that would definitely help sale the idea that the system is a hybrid. The Wii U's issue is that Nintendo couldn't sale the idea, and the setup severely limited Nintendo's ability to give the system another approach (which is how the XB1 recovered.)
Someone who is only interested in a console is paying extra for a screen, battery, and form factor they will never use. My point is that a $199 console only version would sell much better to that group than a $249 hybrid device.

Btw, the Kinect and Gamepad didn't prevent the consoles from providing traditions games. In fact that was the vast majority of their lineup. The problem was the extra cost those features added that gamers were not willing to pay. I have no doubt that a $399 XB1 with Kinect at launch would have sold like gangbusters. The problem wasn't with the feature set. The problem was the price that came with that feature set. The touchpad on the PS4 controllers is mostly a useless feature, but nobody cares because it is not seen as noticeably adding to the price of the overall console. On the other hand, the Switch's screen and small form factor definitely add to the price of the Switch when viewed as just a console.
 

Pwnedkiller

Neo Member
If this turned out to be $249 then it could possibly turn into another Wii. Parents would see this as a enhanced Wii with portable tablet like capabilities and free their children of the TV so they can do what they please as the same time.
 

Bgamer90

Banned
I am wondering if most of the people saying $250 is the sweet spot bought a Wii U. Nintendo needs to move beyond its core fanbase. Remember, there were a lot of people on GAF defending the Gamepad for the Wii U, and we see how the value of that turned out in the view of the general public.

This doesn't make sense to me considering that really big Nintendo fans would probably buy the Nintendo Switch if it was $400.

I didn't buy the Wii U until a little bit over a year after it launched since the price of the system at launch wasn't worth the games that it provided.

$250 alongside a very solid first year game lineup would definitely be worth it to me.
 
If this turned out to be $249 then it could possibly turn into another Wii. Parents would see this as a enhanced Wii with portable tablet like capabilities and free their children of the TV so they can do what they please as the same time.
Nope, not turning into another Wii. Those parents don't need to free up their TVs because the kids are already playing on tablets and smartphones.
 

Wensih

Member
That doesn't make sense at all. How can you disregard that it is a hybrid console just because of the tablet? It has the capability to play both as a handheld and as a console. Not Nintendo's fault that you're narrow-minded in how you view the console, especially when they can market it as both (like someone here said, people pay more for an iPad/Phone).

Because their handhelds success has been through targeting children and families. A $250 handheld that looks fragile and has detachable pieces isn't going to fly.

The handheld market is what has still managed to capture an audience, not their console market, so I think we should be looking at the potential handheld audience more so than a potential console audience, especially if rumors about the library consisting of ports at launch is true.
 
You mentioned specific groups of users who would evaluate the Switch more favorably. I don't doubt that is correct. What I do doubt is the size of that market. That's why I asked a page or two back if anyone who thinks a $250 price is a sweet spot didn't also buy a Wii U. I'll give you that the Switch can pull in the Wii U market. I question if it can move beyond it.

Let's turn that on its head... I have a theory that the Switch was built to serve Japanese interests first. Handheld gaming is much stronger over there, so the flexibility of the Switch is ideal to Japan. Having the "guarantee" of strong Japanese sales, with no real competitor, means a strong sales base even before western sales come into play. This is better displayed in the 3DS' >60 million units sold.

So, if the Switch builds up appreciable sales in Japan (which is more likely than not) that alone can translate into a far larger worldwide userbase than the Wii U, and a larger userbase means more support which in turn reinforces value in the west.

Basically, I think the Switch's hybrid concept is built for Japan first because that sales momentum will prevent it from being another Wii U, even if it doesn't hit 3DS levels (which it absolutely still could, no way to know yet).
 

jorgejjvr

Member
Too much. You'll be able to get a PS4/XB1 for 250 or cheaper this Black Friday.
You can't take it on the go, or play Nintendo ips

And you said it, for black Friday only

Can't believe people are saying 250 is too much, it's absolutely ridiculous.
 

jorgejjvr

Member
Darn Nintendo if it's too expensive, darn them if it's not cheap enough

Some will have arguments even if they get it for free. For some it might never be cheap enough.

Lol

I guess all sane people can agree the 249-299 price is very reasonable

Bundle it in with some great games and accessories (pro controller) and I'll even take it for 349
 
When I say the Switch isn't a home console, I am using that as shorthand for saying that it isn't competitive in the home console space. People don't make buying decisions in the absolute. They do it by evaluating the relative benefits of all their options. A $299 PS4 sounds like a perfectly good deal, but if I know that the regular price will drop to $249 in a month, that $299 no longer seems like a competitive price.

The Switch can be viewed as having the feature set of a home console. If it came out 4 years ago it would have been the best console ever, but that is not how it will get evaluated. It will get evaluated based on what is currently available. For the average user looking only for a home console, a $249 Switch just doesn't compare favorably to a $299 PS4 or XB1.

You mentioned specific groups of users who would evaluate the Switch more favorably. I don't doubt that is correct. What I do doubt is the size of that market. That's why I asked a page or two back if anyone who thinks a $250 price is a sweet spot didn't also buy a Wii U. I'll give you that the Switch can pull in the Wii U market. I question if it can move beyond it.


Someone who is only interested in a console is paying extra for a screen, battery, and form factor they will never use. My point is that a $199 console only version would sell much better to that group than a $249 hybrid device.

Btw, the Kinect and Gamepad didn't prevent the consoles from providing traditions games. In fact that was the vast majority of their lineup. The problem was the extra cost those features added that gamers were not willing to pay. I have no doubt that a $399 XB1 with Kinect at launch would have sold like gangbusters. The problem wasn't with the feature set. The problem was the price that came with that feature set. The touchpad on the PS4 controllers is mostly a useless feature, but nobody cares because it is not seen as noticeably adding to the price of the overall console. On the other hand, the Switch's screen and small form factor definitely add to the price of the Switch when viewed as just a console.

A whole lot of your posts sounds like... you want it to be a different thing than it is. It's not a console that is a portable and not a portable that can be a console. It's both, and people are going to be drawn to it being both, not one or another. Yes, it can cater to the handheld market and console market all at once, but the catch is that you can have both experiences. Expecting it to be $200 as it's highest price and not some kind of miracle is just really weird
 
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