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[a916]

As someone who know's it coming out and is excited for it... I'm glad they aren't over exposing it and spoiling...

HOWEVER, they shouldn't be trying to sell to me, I'm already in. They should be ramping up the marketing since yesterday. It's a bit puzzling...

 

[badcrumble]

It's pretty easy. Treat her like female Thor. Warrior with a fish out of water vibe. Nobody knew Thor all that well or his villains. Marketing helped alleviate that.

Yeah, I think it's 100% possible to make a fun, charming, high quality Wonder Woman film that broader audiences would really like.

 

[Gekko87]

This bad argument was directly addressed in the OP already

to be fair, your point isn't great either.

 

[Eggbok]

I know it's unrelated but it's crazy they aren't marketing WW more, there's been like two trailers a week for Injustice for the last few weeks lol.
WB wyd!?

 

[Gordon Shumway]

Or maybe they're waiting until Guardians is out first?

Guardians is out tho..

 

[>:)]

Problem is they want JL to happen like right the fuck now. Oh you mean we still have to give Wonder Woman some ad space? Fine, and be sure to play that theme again as well.

 

[PantherLotus]

btw, you all might lol at Dr. Pepper demographics, which should tell you about the marketing prowess of the WW team:

http://infoscout.co/brand/dr_pepper...hvusJw.1&utm_referrer=https://www.google.com/

A Dr. Pepper consumer is generally very low income, Caucasian, and upper middle age. Dr. Pepper consumers are more likely to purchase Dr. Pepper during larger pantry stocking trips.

 

[Sectorseven]

It's hard to market because it's hard to relate to. It's about an Amazonian goddess in WWI Europe.

 

[Lord Frieza]

Guardians is out tho..

No, it's not, it comes out May 5th

 

[AoM]

How is that image misleading? It's not like Wonder Woman doesn't have multiple characters that could have their own videos. Kirk's got a whole squad with him. Hera's got an island of Themiscyrans.

The fact WW doesn't have TV spots to feature yet is part of the problem being highlighted.

I went through and looked at when each of those videos was uploaded.

http://i.imgur.com/XABgLld.png

I guess one of their points was that there's still time.

 

[Skellig Gra]

Maybe they know it stinks and don't want to waste the money? I dunno.

 

[Bobby Roberts]

to be fair, your point isn't great either.

Don't see how you're either a) being fair or b) explaining yourself

 

[Koomaster]

I honestly didn't know Wonder Woman has her own movie coming out till this thread. I thought she was in some other movie with a bunch of other heroes. Is there a justice league movie coming out soon too? That's the one I know about.

 

[kurahador]

I keep thinking this movie is coming out end of June or early July.
But nope, June 1st.

Really hope this is just a marketing stunt gamble for WB.

 

[Veelk]

And when the movie doesn't do as well as their other Superhero movies did, "Well, I guess people just aren't interested in female superheroes!"

God, this stupid shit pisses me off.

 

[Lord Frieza]

btw, you all might lol at Dr. Pepper demographics, which should tell you about the marketing prowess of the WW team:

http://infoscout.co/brand/dr_pepper...hvusJw.1&utm_referrer=https://www.google.com/

I don't really understand what you're getting out. Dr. Pepper is a pretty popular drink, and BvS also had a similar marketing deal with them with multiple characters on multiple can types.

 

[Gordon Shumway]

No, it's not, it comes out May 5th

Ummm..it's out. I'm American, but I don't pretend this is the center of the universe. Been in theaters in some spots since the 25th..

 

[RDreamer]

Speaking as someone in marketing, comparing this to Suicide Squad is a bit odd. Suicide Squad is like a marketing person's fucking wet dream. Team up movies in general where you have a lot of different characters you can highlight that aren't really 'spoilers' are helpful. You can generate a lot of content pretty easily that way especially compared to a singular hero. That and you know there's a solid market there for exactly what Suicide Squad was selling.

Not saying they can't or shouldn't do a better job with Wonder Woman.

 

[Bronx-Man]

Feels like a self-fulfilling prophecy in the works.

 

[Father_Brain]

Yep. Wonder Woman's got basic cultural awareness levels just below Superman/Batman/Spiderman/Hulk in the sense that people are aware that she exists and have a basic sense of her iconography, but very few people outside of the existing comics fandom could actually describe her backstory, name any of her villains, et cetera.

But also, we can't discount the fact that this is a female-led superhero film, WB's just seen Ghost in the Shell tank, and there's a lot of basic sexism in the industry and conventional wisdom that says that nobody wants to see a female action hero so it isn't worth spending money on.

I'm not expecting it to be fantastic and I think the DCEU has been pretty awful so far, but I think chalking it up to 'WB doesn't think it's very good' is missing the forest for the trees. They're demonstrably fine with spending huge marketing budgets on not-great movies. It's the woman factor.

I agree completely.

But yeah, it's weird that so many people have convinced themselves that Wonder Woman is "iconic" as an actual character, when she simply isn't.

 

[Slayven]

I been wondering the same thing. Like shouldn't the commercials be starting?

 

[Gordon Shumway]

I see a lot of digital marketing, maybe these "journalists" that bitch and moan about adblockers should disable theirs?


🤔🤔🤔

Can you show a few examples of this digital marketing?

 

[Poppy]

if you had told me it already came out and no one cared i probably would believe you at this point

 

[tkscz]

I honestly didn't know Wonder Woman has her own movie coming out till this thread. I thought she was in some other movie with a bunch of other heroes. Is there a justice league movie coming out soon too? That's the one I know about.

Justice League is November this year. Wonder Woman right now reminds me of Man of Steel. I don't remember any ads or many trailers for it and didn't know it was released until a week after it hit theaters.

 

[Rickelodeon]

It is weird there aren't any commercials on the tv, but WB has some of the best marketing teams in the business, they'll probably go all out in the next few weeks. Kong didn't have much in the way of marketing in the lead up and was apparently and then in the last 2 weeks or just exploded and it ended up opening way higher than expected.

Movie business is weird...

Was JL filming before we ever even saw a trailer for WW?
Was JL filming before BvS released??

Don't films take at least a year to make?

https://youtu.be/2LzkKR-22IQ We did see footage months before BvS, SS were out, or even JL started filming

 

[jwk94]

This bad argument was directly addressed in the OP already.



How is that image misleading? It's not like Wonder Woman doesn't have multiple characters that could have their own videos. Kirk's got a whole squad with him. Hera's got an island of Themiscyrans.

The fact WW doesn't have TV spots to feature yet is part of the problem being highlighted.

But highlighting multiple characters in Suicide Squad makes sense. It's an ensemble film. They'll probably do the same thing for Justice League. Wonder Woman doesn't need to tell us about anyone except Wonder Woman. As for the TV spots, it is weird that they don't have those up, but I wouldn't be surprised to see them starting next month.

EDIT:
I knew I wasn't crazy. Here are some TV spots for Wonder Woman.

TV spot 3
Extended TV Spot 4

There are more but one's from the Superbowl and another's from last year.

 

[Corpsepyre]

They're prolly saving money on the marketing.

 

[Jigolo]

I thought it was coming in March...then April...then May...

I kinda lost interest in late March

Same here. First trailer debuting in January(Feb?) 2016 was a terrible idea.

 

[Volimar]

Wow, the marketing people really do hate female heroes don't they. If only she had a massive exploitative stripping scene like Harley in Suicide Squad. But a strong female character? Pffft, can't sell people on that.



Well I'm still hyped to see it.

 

[Lord Frieza]

Ummm..it's out. I'm American, but I don't pretend this is the center of the universe. Been in theaters in some spots since the 25th..

I see TV spots saying May 5th. It's out May 5th to me, because I don't care enough about it to google when it came out in other regions.

 

[kswiston]

Justice League is November this year. Wonder Woman right now reminds me of Man of Steel. I don't remember any ads or many trailers for it and didn't know it was released until a week after it hit theaters.

Man of Steel was all over the place.

 

[Oersted]

I dunno.

Yeah.

Justice League is November this year. Wonder Woman right now reminds me of Man of Steel. I don't remember any ads or many trailers for it and didn't know it was released until a week after it hit theaters.

The ad campaign for Man of Steel was massive.

 

[Grizzlyjin]

I get the sinking suspicion that the marketing department is overthinking how to sell a female-led superhero film and can't decide on the best course of action to take, which leads to no action being taken at all.

Just take a play out of the ABC Family book

But seriously, you're probably right. We'll see, they gotta make a move sooner or later.

 

[Bobby Roberts]

Wonder Woman doesn't need to tell us about anyone except Wonder Woman.

Even if I didn't disagree (and I do) there's still a lot of opportunities to tell us about Wonder Woman, which, as other posters in the thread have pointed out, there's an awareness of, but not a real connection to.

 

[Lombax]

I'm kind of not at all surprised there is no marketing push. WB keeps missing the mark on all of these movies, so perhaps the only lesson they have learned thus far is stop wasting money pushing what seems to be a bad movie.

 

[plainr_]

I keep thinking this movie is coming out end of June or early July.
But nope, June 1st.

Really hope this is just a marketing stunt gamble for WB.

This whole time I thought it was coming out a week before Spiderman.

 

[Maintenance]

I see a lot of digital marketing, maybe these "journalists" that bitch and moan about adblockers should disable theirs?


🤔🤔🤔

I'm already seeing the "How Adblock ruined Wonder Woman" opinion piece from Forbes.

 

[tkscz]

Yeah.



The ad campaign for Man of Steel was massive.

Man, I was good at ignoring it then.

 

[IdreamofHIME]

She's on Dr. Pepper cans. That's the extent of the marketing I've seen.

After BvS & SS, maybe sponsorship partners don't want anything to do with these movies?
Better bet to partner with WBs other franchise​s like Harry Potter and Lego.

 

[Sulik2]

Maybe WB realizes they have a dud of a movie that marketing can't fix, so they are saving a bunch of money by cheaping out the marketing that they can use on Justice League in the fall?

 

[Kinyou]

(My personal worry: They know exactly what they have, and what they have is a Wonder Woman movie where Captain Kirk is the primary hero, and you can't really sell that and not drive the anticipation for your movie into the dirt).

My would they make a movie like that and then not stand behind it with marketing? Also even if you're right, it wouldn't be hard to make trailers that make her part look bigger than it is.
Just think of Bryan Cranston and Godzilla

 

[mjc]

WB is like a kid who shit his pants and doesn't know what to do with his hands.

 

[Gordon Shumway]

I see TV spots saying May 5th. It's out May 5th to me, because I don't care enough about it to google when it came out in other regions.

Ok. Didn't Google a thing. Literally an ongoing GotG2 thread right now in OT. Perhaps Google before trying to correct folks?

 

[Alienous]

They still have all of May to bombard us with TV spots.

They're probably just trying to cut their losses with a more modest marketing budget. I just don't think Wonder Woman is the kind of character people will get excited about, especially with her inclusion in Batman v Superman meaning that her appearance in a movie isn't much of a novelty.

 

[Monochromaticx]

bvs and ss has big marketing but sucked ass
does that mean WW will be really good ?

 

[serenewarfare]

Any executive or "fan" who takes DC's poor handling of this and the subsequent low performance of the film as "oh, women just can't draw money" is gonna feel real dumb when that Captain Marvel movie hits in a few years.

 

[Sephzilla]

Either they're waiting until after GOTG to come out or they're sending the movie out to quietly die

 

[Sgt. Kabukiman]

(My personal worry: They know exactly what they have, and what they have is a Wonder Woman movie where Captain Kirk is the primary hero, and you can't really sell that and not drive the anticipation for your movie into the dirt).

My personal take (

Spoiler

based on absolutely nothing

): they know exactly what they have and it's a middle of the road (think Thor and Cap 1) superhero film. It will probably get a better critical reception than BvS and Suicide Squad but it also cost way less and doesn't have the potential to garner the same kind of hype from mainstream audiences, especially overseas. The budget was also kept in check for once so they don't need it to perform crazy numbers to break even, hence why no marketing overload. WW is not the kind of hot property that is going to blow up like Batman or Harley Quinn and WB probably knows that. They're laying the groundwork for a solid box-office performer (I'd say anywhere between 350 and 600 million dollars worldwide depending on word-of-mouth) and don't see the need to treat it as the potential billion dollar superhero tentpole that it was never going to be.

I don't know if that makes any sense, but that's my take on it.

 

[Lord Frieza]

After BvS & SS, maybe sponsorship partners don't want anything to do with these movies?
Better bet to partner with WBs other franchise​s like Harry Potter and Lego.

BvS and SS were both huge movies, BvS was disappointing in the grand scheme of things, but was still a massive movie, and SS was a massive and unexpected success even without a China release.

Do you think these people really care about the quality of big films they put their marketing with lol?

 

[kswiston]

Man, I was good at ignoring it then.

Ya. WB lined up over $170M in marketing tie-ins for Man of Steel, on top of the money they directly spent on marketing the film.


http://www.hollywoodreporter.com/news/warner-bros-man-steel-nabs-562225

Warner Bros.' 'Man of Steel' Nabs $170 Million in Promotional Dollars

The Superman reboot has 98 partners -- more than "The Dark Knight Rises" -- with Sears playing a "dramatic role" in the film, plus action figures (Mattel), razor blades (Gillette), cars (Chrysler), shoes (Converse) and even the National Guard.

It's a bird! It's a planet! It's an ad!

Warner Bros. has booked a whopping 98 promotional partners worldwide — so far — that are providing about $170 million in support (on top of paid ads) for Man of Steel. That’s even more than The Dark Knight Rises’ $150 million in third-party promos last summer. In addition to those already on board, Warners sources say even more international partners are expected before the movie takes flight June 14 in the U.S. and elsewhere this summer.