Seems we have a leak on Switch physical media pricing. It's about $8 per unit (versus about $5 on PS4) and minimum orders are 6000 per region.
Also much more detailed pricing on 3DS, Wii U and even Wii media pricing.
https://miketendo64.com/2017/05/13/...ishers-pay-for-physical-switch-wii-u-3ds-wii/
I found that interesting, though it isn't as detailed as it needs to be. The $8 per unit for Switch game cards isn't complemented with a card size, I can see 16 and 32GB cards costing more than 8GB.
Still, assuming $8 per unit is what most publishers are happy to pay for their games (let's say it's for a 16GB card) I'm surprised it costs less than 3DS unit costs, where it's a similar price per unit for a tiny 256MB card, and more once you start going up to 2 or 4GB.
I suspect the 6000 units minimum run per region (since game cards and packaging still look different for each region) is what will affect publishing of smaller titles as holding inventory can be risky for these sorts of games. Nicalis has avoided European prints for their titles, and so far one publisher has picked up Isaac for release in July in Europe. I wonder if Australia is counted along with Europe?
Knowing Vita card prices would help, as I suspect publishing costs and minimum print runs are lower, Vita games shipping on smaller capacity cards - perfect for limited run indies and titles with a niche following - tend to retail for less at launch nowadays.
Still, if the $8 per unit is indicative of most Switch games I would be inclined to say that it is publisher gouging rather than Switch card prices, when comparing to previous systems which used flash storage for game distribution (3DS, Vita).
Nintendo also continues to produce and manufactures Switch game cards + packaging in Japan (though it looks like they've stopped assembling it all together in Germany for Europe), whereas Sony manufactures its cards in China. Not sure what difference that would make in terms of per-unit costs being passed on to publishers, or whether Nintendo would absorb some of that cost themselves.