I mean, as a conference, it was really really good. Game after game after game, from indie to AAA. The problem is with everything about microsoft and gaming right now, they simply don't have anything too show.
Metro, Last Night, Anthem, re and would be highlights in any conference, but they're multiplatform games. Microsoft has no exclusives, and that just doesn't cut it when your showing a new console. The only thing they had was Forza, that looks good but it's the 7 installment and looked on par with other car games in the market. Sea of Thieves looked middle to low tier game (even though it's made by Rare). Crackdown...I mean, it was supposed to be this big exclusive and a power showcase, instead it looks generic and downgraded from what was first shown/promised.
By the end, you could see the look of despair in Phil's face while trying to slip the 499 under the rug.
This is definitely a Sony gen, not only that but it is the biggest difference between the 2 companies since they started going head to head. But mainly because of Microsoft and the choices they've taken.