Title says it all.
I'll go with the Mercedes Karts in Mario Kart 8. They're just... So strange, tonally. Cartoons flinging turtle shells at the body styled after a luxury sedan?
Isn't that optional free DLC though?
Hehe, I think it's strangely Nintendo like for them to do such a thing personally
Many people I know IRL like the Mercedes cars in this game, and although I dont' use them often myself I like the wierdness of it all
For my original answer to this thread...I haven't came across it myself in Alan Wake in my first playthrough of it, but I've heard of Microsoft shamelessly self-promoting their own stuff like I think Xbox Live and more in that game, as they were the publisher for it...I find it cool though that IIRC, you can, with a mobile device IRL, scan a QR code present in the game itself and I think it gives you access to a free trial for Xbox Live or something like that.
Although I don't consider it shameless for some reason, also in Alan Wake, I just...found it straight up odd/weird that something like the Energizer batteries weren't falsified/parodied like most product placements in any media typically are. It's straight-up the actual brand...I sort of liken it to seeing someone without glasses on after you're used to seeing them on w/ glasses for a while