"The future of the smart phone".
To announce the future of the smart phone they spend the large part on Animoji. What about this camera shows the future? Edge to edge has been done. FaceID has been done before, but I'm sure Apple will be leagues above the competition on this part. But still. And that at 999. I have no idea what makes this a futuristic phone, worthy of that price tag.
Did they get completely blinde sided by Samsung and the S8? But refused to change their marketing approach and presentation?
At this point I'm more interested in the 8. Maybe I'll change my mind when I see and use the 8 in person. But I honestly don't get it. And I'm a bit sad, I was super excited to have my mind blown by Apple and the X.