Italy is Sony land but i think nintendo is doing fine at least with lots of tv ads on kids network, and other too (Ch 26, 31, 33, 40, 42, 52, 55 on the DTV)
Since March every single Tv spot for Switch aired on Kids networks. Zelda, Arms, MK8, Splatoon and now Minecraft, Fifa18 and Pokkén all had at least one tv spot.
Anecdotal evidence: lot's of people that have a PS4 here, at least in my town, are buying Switches, even non enthusiast gamer. I have never seen something like this since the wii-era.