You laughed at them for all the wrong reasons then, Apple's lcd displays have been systematically more accurate and at least on par if not better than the competitors every year in every category aside from contrast (and resolution i guess but that's a moot point once you've reached certain ppi).
Displaymate, widely considered the best at reviewing phone screens, disagrees. Yes, it's not 100% in favor of OLED, but they see a number of advantages for OLED screens:
http://www.displaymate.com/iPhone7_ShootOut_1.htm
Switching to OLED Displays for the Next iPhone
Given the exceptional performance of the iPhone 7 LCD display, there will be many consumers, journalists, reviewers, and even manufacturers wondering if Apple will actually be switching to OLED iPhone displays in 2017, as has been widely reported...
Both LCDs and OLEDs can produce exceptional state-of-the-art displays. But LCD and OLED technologies have different inherent native strengths and weaknesses, so neither display technology wins in all cases it depends on the details of the specific application.
LCDs are a great cutting edge high performance display technology for Tablets to TVs, but for small handheld Smartphones, OLED displays provide a number of significant advantages over LCDs including: being much thinner, much lighter, with a much smaller bezel providing a near rimless design, they can be made flexible and into curved screens, plus they have a very fast response time, better viewing angles, and an always-on display mode. Many of OLED's performance advantages result from the fact that LCDs are dependent on transmitting the varying characteristics of their White LED backlight but for OLEDs the sub-pixels are directly electrically powered to emit light, which can provide better color accuracy, image contrast accuracy, and screen uniformity.
Because of their very flexible power management capabilities, OLEDs are not only more power efficient than LCDs for most image content, but they now deliver much higher peak Brightness than LCDs because of this. However, for mostly all white screen content LCDs are likely to remain brighter and more power efficient for a while. OLED displays are now manufactured on flexible substrates, which allows the screens to be curved and rounded like on the Galaxy Note7 and earlier Galaxy Edge and Galaxy Round displays.
Apples reported move to an OLED iPhone is simply a recognition of all of the above, particularly as more and more competing Smartphones will be coming with OLED displays.
They also found the Note 8's screen to be the best ever (which is something previous Note's have been awarded as well):
http://www.displaymate.com/Galaxy_Note8_ShootOut_100.htm
The Best Smartphone Display
The Galaxy Note8 is the latest in a new generation of OLED Smartphones that have a Full Screen Display design like the Galaxy S8. It has many major and important state-of-the-art display performance enhancements, features and functions, with mobile OLED display technology now advancing faster than ever. The Galaxy Note8 is the most innovative and high performance Smartphone display that we have ever lab tested. So the Galaxy Note8 becomes the Best Performing Smartphone Display, earning DisplayMates highest ever A+ grade.