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[MrTroubleMaker]

I like the old one better.

 

[Vulcano's assistant]

They could throw a little crater on the big moon.

 

[Paracelsus]

Call yourself insomniac, use stock ass logo.

 

[Mokujin]

Cleaner but boring, somewhat a better middle ground was lost in the design process.

 

[shotgunbob04]

The spacing between the letters is way too large and the main font is a little generic. But whatever. People will get over this by tomorrow.

 

[malfcn]

My first thought.

First logo that came to my mind:

 

[eso76]

Simple.
Doesn't communicate much tbh, the way they included the moon(s) is clever enough but it looks so serious (boring).
Old one was a lot more dynamic, but also looked like a 90s cartoon logo.
Can't tell. Don't love either, don't hate either.

 

[Youth Crew]

I feel like either of these would have been a better choice.

The top one is a little weird with the minimalistic text and detailed logo though.

I like the bottom one a lot. Maybe change the "GAMES" font to something a bit more formal.

 

[Wozman23]

As others have said, the value of a clean, minimalist, flattened logo is being able to customize it and having it fit in with anything in your catalog. I love the moon logo for R&C, but it never really fit the mood of the grimmer Resistance franchise.

Spider-Man will benefit from a more mature looking logo.

For instance (a quick mock-up):

I've always loved how Double Fine customizes their Two Headed logo for each game.

 

[Terbinator]

☻

 

[eso76]

I dunno.

I think we really need to see what it looks like when you put it right before a new Spiderman trailer.
Yeah, it's the only way to tell, really.

 

[Youth Crew]

As others have said, the value of a clean, minimalist, flattened logo is being able to customize it and having it fit in with anything in your catalog. I love the moon logo for R&C, but it never really fit the mood of the grimmer Resistance franchise.

Spider-Man will benefit from a more mature looking logo.

For instance (a quick mock-up):

snio

Ah, this is pretty cool.

 

[WaterAstro]

Too flat.

 

[PillarEN]

New one looks more professional. Old one looks more like Jak and Daxter splash screen logos. A little kooky and off kilter. Much more gamey than the new one.

 

[Rocwell]

It's pretty good but I think it would be better with less bold type to match the negative space "o" and be more reminiscent of their old logo.

Looks great on a black background though I think it will grow on people.

 

[pixelation]

I don't like the new one, looks cheap... plus... NOSTALGIA!!!

 

[NullPointer]

Two moons for the price of one!

 

[Durden77]

That looks like the logo for a developer that will make a couple of solid hits for a major publisher, but they just don't catch on quite enough so they are reduced to working on maps for other big AAA titles.

Old one was definitely better.

 

[stan423321]

Honestly I think their description of its identifying characteristics shows that it is indeed pretty unique, and makes it fairly recognizable still when compared to their old logo:



Do you have an example of a rebranded icon that isn't too simplistic? And also doesn't look like it was design 15 years ago? This is an O that is also two moons, which I think is pretty damn cool.

You know they are supposed to be moons. If you don't know they are supposed to be moons, they could as easily get interpreted as some waves representing sound or something. I knew it was supposed to be moon-related due to familiarity with the previous logo and I thought at first it's a single one with some really weird shading. Next you're going to tell me these two moons are obviously going backwards. (Joke aimed at Rayman fans and people browsing my post history.)

The significant problem with saying an icon is too simplistic is that it's dependent on your market share. Google can get away with letters pretty much saying Google (that reduce to a big G that still has non-trivial coloring when appearing by itself) because it's Google. McDonald's huge yellow M is an old logo, but it wouldn't work with something of significantly smaller caliber. And, frankly, I don't care about things looking like they were done 15 years ago, IMHO it's often the simpler logo which looks like something done 50 years ago when manufacturing a lamp with arbitrary logo was too expensive and commie leaders didn't care, and it's a self-fulfilling argument anyway since you can exclude anything I like with it.

So Microsoft's new logo is a simplification of the previous iterations of Windows flag which is less imaginative but it isn't as pretentious because it's Microsoft we're talking about, and keeping it strictly on company logo level it replaces a cut within an O with an actual identifiable symbol (I doubt people consciously noticed the O cut and the font was more iconic to them). Bandai Namco's current logo is another example that adds imagery while doing away with recognizable typefaces. Ubisoft's latest thing is isn't more recognizable than the previous one, but it keeps the shape that is recognizable. Note, however, all of these are way more present everywhere than Insomniac.

If you look for something more in Insomniac's league, you have Sucker Punch, I guess. The redesign's alright. Not great, but alright. You will notice a lot of smaller entities did not rebrand too much in the first place, that's the big players' game in the first place. Even Naughty Dog sticked with their Crash era logo. Non-indie studio logos tend to stay static if these studios have logos at all.

The logic behind logo of Microsoft, Google, and Ubisoft simply does not apply to Insomniac. They're not the big fish that can get away with simple logos, or instant redesigns. The thing is, when I saw the Google logo redesign, I missed the old one, but I simply accepted quite fast that's the new one as I ended up seeing it, well, everywhere on Google's online premises and where they interfered, and I knew it would happen on that very moment. With Insomniac I see their logo so rarely that I will simply keep thinking about the old one, just as I do with Subway which I don't visit a lot. And their previous logo had that quirky atmosphere reminiscent of those games of theirs I'm associating them with. While this logo may have a lunar theme but the only sign it's not a law company or an IDE developer is that it says "games" in the corner.

They could have went in quirky direction of the old font, maybe fuse it with the contour, or keep something looking like a full moon with the rest of the new logo (which ties into insomnia theme while two moons... really don't?), doing away with both at once is overkill. I like the concepts posted above, though you lose on most advantages of the redesign in the first place unless you reduce the color count.

 

[TheSpaceBetween]

Doesn't look very Insomniac like. I suppose I'll get used to it though.

 

[mysteriousmage09]

New one has zero character.

 

[bitbydeath]

Looks like it underwent budget cuts.

 

[meerak]

The old one was always cheap looking, like a crummy kids game company.

This looks new one looks like a division of BioWare or something...

They should have just had two eyes, one of which is REALLY TIRED looking. Remember how many eyes we used to have in logos? Shit was dope.

 

[mr_nexus]

I came in here excepting to hate it but I think it's pretty good. I love the old one but it looks kinda dated.

 

[SgtCobra]

Noooo, my childhood!

 

[dmr87]

New one is bland.

 

[Springy]

God, that logo is boring.

 

[Head.spawn]

Omg, they mentioned Sunset Overdrive.

I like the new one btw, though it could slim the font a little and lose the 80's shoulder pads on the N.

 

[Contica]

Yeah that's pretty much devoid of any identity. Odd, since it's just a mirrored A Perfect Circle logo, and that logo is great.

 

[Clinton514]

Not opposed to change but this is a feeble attempt. The moon said something.

 

[Fred-87]

I dislike it. It looks.... boring. Standart logo like all other companies have. Videogames are fun.. so a fun logo is required. Their old logo was fun.

 

[PaulloDEC]

I like it. Has elements of the old while presenting a more mature overall look.

Also, why are so many people talking as if the moon is gone? They've got twice as many moons now as they had before!

 

[Raimond]

I would say the new one looks a bit more streamlined.

 

[Kaizer]

If I enhance the SPACE effect of the Twitter image they posted, do people like it more?

I dig it, definitely is inline with the current 2010's overall aesthetic design of minimalism - which I'm a big fan of personally.

 

[Shpeshal Nick]

It's fine.

I think the old one has more personality. The new one technically looks better, but I still feel the old one is better overall for them.

 

[Chris_C]

Old one had way more personality.

Very much this. The new logo doesn't say anything about the company, it's attitude or the people who work there. It's just a bland structure. The old one was slightly goofy, expressive and fun.

 

[oldergamer]

call me when they change the name to "Extremniac"

 

[brian577]

Looks like the logo for a mattress company.

 

[Monkeyball]

Looks great.


... if their goal was for the logo to blend in with millions of other logos ...

 

[NightShift]

Minimalism takes yet another victim.

 

[Van Bur3n]

If I enhance the SPACE effect of the Twitter image they posted, do people like it more?

Bioware is that you?

 

[Goldrusher]

I like it.

 

[Mung]

New one is a bit corporate. Looks like the result of a brainstorming session. I think it'll look very dated in a few years.

 

[False Witness]

Sterile designs like this are what happens when you take cursive writing out of the school curriculum.

 

[YaBish]

It's a little bland, but at least it keeps the spirit of the original.

 

[Vital Tundra]

If I enhance the SPACE effect of the Twitter image they posted, do people like it more?

Space in the background really helps, but I still think a more detailed moon O would have been nice.

 

[jelly]

Was it shoot for the moon idea but now there is no moon?

 

[alexbull_uk]

I actually like it as a logo on its own. But I don't think it suits Insomniac as a developer that well.

 

[8byte]

I dislike it. It looks.... boring. Standart logo like all other companies have. Videogames are fun.. so a fun logo is required. Their old logo was fun.

I've never *not* enjoyed a video game because of the company logo.

Your move.

 

[nickgia]

Improvement, but don't really like either.