Thus, the word is that Nintendo wants to take a page out of Xbox’s playbook for Wii U, which is expected to be the only major console launch in 2012. One source said that Nintendo is even considering a similar deal with Comcast to become a cable TV distribution.
Per multiple sources, Nintendo executives did arrange meetings with “a select number of top content companies” including multiple cable networks and Web video producers at the Consumer Electronics Show in Las Vegas last month, focusing on sports and music content. In fact, Nintendo had previously reached out to a handful of Web video companies for the launch of the company’s underwhelming handheld device the Nintendo 3DS; the idea was to feature 3-D video content, but those talks went nowhere. Last week, Nintendo did announce a distribution deal with Hulu for the original Wii, perhaps a sign of things to come (officials at Nintendo declined to comment).
As for what content may end up on the Wii U, it’s early, as one source emphasized. “This is very preliminary,” he said. “It could go nowhere.” Why? For one, content is not in Nintendo’s DNA. The company has been perhaps the most reluctant of the big game device manufacturers when it comes to the media business. Another reason? The Wii has previously been a family-driven console, while Nintendo apparently wants to entice young males to the device—the same crowd drawn to Xbox.