I just kind of assumed that, beyond those, they'd just focus on that which they've been focusing on for the past couple of E3s:
Almost every core gamer who plays on the x360.Who does the the yelling fish man represent?
The ironic thing about this .gif is that the guy actually loves chocolate (the stuff they're selling) and eventually tracks them down to buy all of it from them. Guess every core gamer loves Kinect, too, then.