Well, personally, given that they're *games*, I could not give a fuck whether things change. I do not need a professional media outlet perfectly embodying media ideals to tell me whether this Nerf gun or that Nerf gun is the better, or whether I should value the color and texture of this hot new ping pong table, etc. They're games. BoardGameGeek, company websites, and amazon.com reviews do me perfectly well for my board games, and the same network of options does (and would always do) me perfectly well for video games. Give me some pictures, give me some videos of someone playing the game, give me a way to try it out or see it myself, and answer my questions by Twitter/e-mail/whatever.
I'd be happy to cut out the media altogether, honestly. I just couldn't give a fuck. I'm not a low-brow guy about all things, but I'm a low-brow guy about games. They're games.
Now, assume you disagree with all of this and that (for reasons that will be borderline unintelligible to me) you really want a professional, independent media framework within the games domain. Well, things aren't going to change by tinkering within the current framework. The current framework is *fundamentally* fucked for your purposes. You can't turn your bucket of paint into your dinner. It's just the wrong ingredients. This hot soup of bad-writing high-schoolers, game nerds, industry money, and PR dorks is not going to magically turn into an independent media system just by virtue of the application of some principles. It's just the wrong thing. If you want a real games media -- and, again, I don't know why you would -- it has to be built from scratch.