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Sony Won E3 (But That Doesn’t Matter)

It was a moment that will go down in the E3 history books.

After a day full of perfunctory fanboy whoops and polite applause for the appearance of all-too-predictable games and characters at the annual Monday slog of back-to-back-to-back-to-back press conferences at the Electronic Entertainment Expo last week, Sony CEO Jack Tretton strode onto the stage to proclaim that PlayStation 4 would play used game discs.
The companies that have fared the best in the technology world understand the maxim that your customers cannot articulate to you everything they want. Yes, you should listen to the people who use your products (and you should listen just as closely to the ones who do not), but you cannot simply ask people what they want you to make, then make it; that’s how you end up with The Homer. Nobody asked for iPhone. Even after that, nobody asked for iPad. And nobody-but-nobody ever asked for a Nintendo DS.

Microsoft is playing the long game with Xbox One. It’s not content with fighting and scrabbling and inventing new promotional offers in an attempt to get more Xbox owners signed up for Xbox Live and using its online services. It’s guaranteeing 100 percent online connectivity by requiring it. Microsoft will also know every single game every single one of its customers own — the better to sell them more. And once you’re used to the idea of all your games being installed onto your hard drive, they can wean the disc diehards off of physical goods and move them onto downloads, which cut out the middleman and put more money into the hands of the game publisher (and Microsoft).

Sony, in tying the ownership of games to discs rather than accounts, is giving players more freedom but is delaying its own ability to go all-digital.

It’s not just Microsoft that’s taking a calculated risk here; Sony is too. I reached the conclusion last year that the game console is dead. Microsoft would seem to agree wholeheartedly with this idea, since it seems to be done making anything that you or I would recognize as a game console. If we take Sony’s announcements at face value, gamers can treat PlayStation 4 exactly as if it were an Atari 2600. Buy games, pop them in, sell them when you’re done. You can opt in to the online services or downloadable games, but these are extra value-adds, not necessary conditions.


http://www.wired.com/gamelife/2013/06/e3-2013-analysis/
 

Ploid 3.0

Member
No, sony isn't delaying it's ability to go all digital, it's just giving a option to buy disks that last. Sony too have a digital day one thing going on. PS3 probably has it too. There was a digital Playstation All Stars at launch of the disk. Sony is just thinking sane. Heck sony tried all digital, which is pretty much what MS is doing now, you just have the option to bypass the download process by buying a disk.

The sinker with MS' plan is that for some stupid or clever reason they get you to think you have a 24hr online check because they are thinking for the future with family plan. They say the 24hr check is to update your game list but I doubt that, it's either for kinect to upload data it collected which could be stored in that 3 gig of memory somewhere, or/and to slow down piracy. It can also update your game list.
 

onipex

Member
Sony won because Microsoft went crazy and Sony helped everyone laugh at them. I thought both of them were boring outside the drm and used games jokes.
Nintendo said screw it, told use about everything before E3 and made you wait in lines at Best Buy for 3 hours to play ther games.
 

Eusis

Member
I'd like to think Sony's going for a more natural approach to retail becoming irrelevant, similar to how iTunes and Amazon MP3s eroded CD sales. Though there's also the angle that maybe Microsoft has a point, BUT is doing it too early, and with the worst conditions.
 

Con_Smith

Banned
Sony took the smart route and whether gamers stick to their guns remains to be seen. Microsoft has handed them the gen but people have proven they will bet against their interest for a shiny new toy before.
 

Kinitari

Black Canada Mafia
No, sony isn't delaying it's ability to go all digital, it's just giving a option to buy disks that last. Sony too have a digital day one thing going on. PS3 probably has it too. There was a digital Playstation All Stars at launch of the disk. Sony is just thinking sane.

Yeah, forcing digital probably won't work - they tried it a little while ago and got burned pretty bad. Let it happen naturally, by providing both options but incentivizing digital copies (ie, make them cheaper).
 
D

Deleted member 8095

Unconfirmed Member
I wish I could combine the two. Love the no blocking used games and the no DRM thing but MS showed more interesting and new games at their conference.
 

Flarin

Member
Call me crazy, but right now Sony seems leaps and bounds ahead of Microsoft with their digital distribution strategy. Games come out day one digital on PSN all the time, there's great seasonal sales, and oh yeah PS+.

I get where Chris is coming from with the disc thing, but I think if the industry had to go all digital tomorrow I think Sony would be better prepared. They just don't think right now is the time.
 

Kinitari

Black Canada Mafia
I wish I could combine the two. Love the no blocking used games and the no DRM thing but MS showed more interesting and new games at their conference.

No snark here but... which games are you talking about? The one that stands out for me is Insomniac's game - but that's it. But maybe I am just forgetting.
 

mattp

Member
Sony executives seemed to be treating E3 like a victory lap. But the battle hasn’t even begun

but are they really? every interview i've read seems to indicate they know its no where near over and they're being unbelievably realistic and humble
 
I think it is partially Microsoft's reaction to splintering the Xbox 360s audience with the hard drive and Kinect issues they had. Make online and Kinect mandatory and they have a single group to sell to.

Unfortunately for them it may have caused a worse backlash than expected because they didn't explain the benefits of making them mandatory.... if there are any
 

coldfoot

Banned
I love the "MS is playing the long game" comment every time they make a flop.
WP8: MS is playing the long game
Surface: MS is playing the long game
Windows 8: MS is playing the long game
 
but are they really? every interview i've read seems to indicate they know its no where near over and they're being unbelievably realistic and humble

This is what I get out of it. I don't see any championing going on or whatever. They're probably very very happy with the feedback but there's a long way to go.

Sony doesn't seem to be underestimating Microsoft. Despite the negativity the Xbox One will do very well. A lot of people will adapt to the policies and just simply roll with it as time goes.
 

VanWinkle

Member
I hate this idea that you have to go all physical or all digital. THIS IS NOT THE CASE. Look at the Vita. Everything that comes out physical also comes out digital. If you WANT to go all digital and get the benefits that a digital only library brings, YOU CAN! That doesn't mean you have to shut out the people who enjoy physical games' own advantages. In a perfect world, there's both. It's that way with books. It's that way with music. It's that way with movies. Let us choose how we want to build our collection, don't force us into digital.
 

RMI

Banned
Luckily Ps vita is doing great.

And that is relevant why?

*

Also, the idea that Sony is some how delaying some inevitable all digital future is laughable. There is nothing stopping physical and digital releases from coexisting aside from corporate greed.
 

xelloss12

Member
PS+ itself probably pushes an all digital future better than anything Microsoft did since the free games are all digital and gets the customers used to digital games.
 

Flarin

Member
I wish I could combine the two. Love the no blocking used games and the no DRM thing but MS showed more interesting and new games at their conference.

I totally agree, but remember that Sony owns 14 first-party studios and Sony has said every one of them is working on a PS4 game. Things might not look amazing now, but give the PS4 some time and there will be plenty of exclusives to get excited about.
 

Sky Chief

Member
This is a poor argument. In Sony's E3 conference they said that over 60% of all Vita game sales were digital downloads.

I am almost 100% DD on my Vita and will likely buy a lot of DD games on PS4 particularly due to the fact that the system can play games while downloading and will predownload games it thinks you may wish to purchase and all the great PS+ sales.

Sony is doing DD on consoles the right way and they have a great vision for how DD should work in this space. MS and Nintendo are way behind Sony in this regard.
 

Marleyman

Banned
Great article and sums up how I feel things will go down eventually. MS just took the leap first. They will take their bumps and bruises but will adjust IMO as they will have to. I do believe that this industry is going down this path, kicking and screaming for some. I think being forced to go digitlal though is wrong and they need to adjust their strategy with this quickly.
 

spuit*11

Banned
This whole article seems very uninformed and completely misses the point.

Also,
I reached the conclusion last year that the game console is dead.
I'd love to see the research he did to get to that conclusion.
 

Jack_AG

Banned
Meh... Sony has had digital downloads as an option for quite some time along with being miles ahead of the DD future with PS+

MS is dipping their toes by forcing the consumer's hand.

I'll take Sony's strategy of selling options that are actually worthwhile over MS's strategy of forced DRM.

Night/day difference between the two. Its MS who is behind with their DD strategy. Anyone can see this plain as day. What an idiotic article.
 

Ploid 3.0

Member
Call me crazy, but right now Sony seems leaps and bounds ahead of Microsoft with their digital distribution strategy. Games come out day one digital on PSN all the time, there's great seasonal sales, and oh yeah PS+.

I get where Chris is coming from with the disc thing, but I think if the industry had to go all digital tomorrow I think Sony would be better prepared. They just don't think right now is the time.

I think sony just has better experience with selling media. They sell music and movies, and both music CDs and movie blu rays still sell even though there's digital options that are far beter than xbl or psn. The smaller size of the files should have made the physical format in music and movies obsolete but they are still around.
 

Gadirok

Member
glad to see Sony following Nintendo's steps when it comes to used games

More like Magnavox Odyssey's steps. Nintendo didn't set any trend, and Sony shouldn't exactly be praised for sticking to the formula that has been set in place for eight generations of console gaming.

The only one that should be downplayed is the Xbone which is changing the way eight generations of console gaming has been. I still think Microsoft is capable of making the changes by launch. They could completely sweep the floor and change things by removing whatever BS DRM they have on the system and stop the madness. I don't think a company is stupid enough to move forward with their plans after so much negative press and reception.
 

Pie and Beans

Look for me on the local news, I'll be the guy arrested for trying to burn down a Nintendo exec's house.
Love all the journos that can't bare to see the Sony buzz around and need to trample all over it. Its sad.
 
Great article and sums up how I feel things will go down eventually. MS just took the leap first. They will take their bumps and bruises but will adjust IMO as they will have to. I do believe that this industry is going down this path, kicking and screaming for some.

Sony took the leap a long time ago. They've been Day 1 digital for quite awhile on the PS3, and the Vita has been like that since it was released. They're just simply giving players the option of going digital or continuing to purchase at retail.
 
I think everything Chris said was completely reasonable. And it showed more realistic forward-thinking than most of us are doing with our emotional reactions.

It's like the Xbox and DC in some ways - MS is just a little too early to the party.
 

pompidu

Member
I love the "MS is playing the long game" comment every time they make a flop.
WP8: MS is playing the long game
Surface: MS is playing the long game
Windows 8: MS is playing the long game
there is no long game no more. technology moves too fast now. apple and google are destroying them on mobile up to the point where its embarrassing. windows 8 was dumb and tryed to trojan horse metro when no one wanted it. xbox one is just a giant box of spyware. ms is just absolutely lost when it comes to consumer electronics.
 
I just had someone come up to me at work and go on and on about the Xbox being the future the PS4 being designed for the past thanks to this Wired article.

yipee the PR push is working.

so stupid.
 

Marleyman

Banned
Sony took the leap a long time ago. They've been Day 1 digital for quite awhile on the PS3, and the Vita has been like that since it was released. They're just simply giving players the option of going digital or continuing to purchase at retail.

They are delaying an all digital console which IMO is inevitable.
 

Venin

Member
*snip* but MS showed more interesting and new games at their conference.

I totally agree, but *snip*

No snark here but... which games are you talking about? The one that stands out for me is Insomniac's game - but that's it. But maybe I am just forgetting.

^

Personally I don't remember seeing anything at Microsoft's conference that stood out. I don't even remember being interested in anything. I went in with an open mind, too, so it wasn't just me ignoring anything good because I wanted to hate. I was literally looking for reasons NOT to hate during that conference.
 
Great article and sums up how I feel things will go down eventually. MS just took the leap first. They will take their bumps and bruises but will adjust IMO as they will have to. I do believe that this industry is going down this path, kicking and screaming for some. I think being forced to go digitlal though is wrong and they need to adjust their strategy with this quickly.
Of course it is going down this path. You can go all digital on PS4 too. Eventually everything will become only digital, I'm sure of it.

However, Sony gives you both options, while MS is more forcing it. The thing with discs tying to your account is rather convoluted and confusing. I think the transition is going to happen more naturally.
 

RulkezX

Member
It seems everywhere I look people are trying to forward this Narrative that :

* Microsoft is going for an all digital , Steam like future.

* Sony have screwed themselves by not pushing some sort of dumb ass DRM on its users, and will get left behind while XBO and Steam clean up.

Yet no one can explain to me what exactly Sony have done that will prevent them from having exactly the same sort of pricing as MS for digital content ,if MS does indeed turn XBL into a console Steam.

Certain sites/commentators are definitely pushing the whole "lolsonydontdodigital" BS.
 
I see Microsoft making an attempt at skipping the early adopters and immediately targeting the general public. Is the general public looking to spend $500 on a streaming box and game console with a tiny library? I think they made a mistake and I think it's wrong to suggest that the early adopter crowd is not really important. The momentum needs to start somewhere.
 

drspeedy

Member
Yeah because the PSP Go did so amazingly well when it went digital only.

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