ComputerMKII
Banned
Source: Le Parisien, via Les Numériques
470,000 Euros per day and 45 million players for Candy Crush Saga
A free game that earns big.
Real phenomenon despite a concept seen again and again, Candy Crush Saga does what's necessary to get talked about - especially with advertising - and it seems to work, since the game brings in millions to its creators.
According to newspaper Le Parisien, no less than 45 million players have downloaded the Candy Crush Saga appplication, available on smartphones and tablets, or via Facebook. Such a success that the game brings in nearly EUR 470 000 per day to its British developers of King studio (2003, 450 employees worldwide).
If the premise of the game is not very innovative - aligning at least three identical candies, like Bejeweled or even Tetris for example - and its success can be explained by the free-to play model. The game is free, but it offers paid options to increase the endgame score. The competition between players is then fueled with leaderboards that make you want to do better than your Facebook friends who have just destroyed your score. Word-of-mouth, advertising and all the buzz around the game do the rest.