That's all good if they want to expand into new markets but now, what the fuck happens with the WiiU?
It limps on until 2016, gets a few more great exclusives and then goes to it's grave as Nintendo's last traditional home console.
That's all good if they want to expand into new markets but now, what the fuck happens with the WiiU?
Wait so I don't really quite understand.
People have said Nintendo needed to diversify for years, Nintendo wants to diversify into health stuff, which has driven the Blue Ocean of Wii Fit and Wii Sports for some time, and using that experience they are going to create a "3rd pillar" that focuses on delivering specifically to that Blue Ocean audience.
How is this a bad thing. Now they are catering to 2 different audiences separately instead of ending up with the abomination like the WiiU which tried to forcefully appeal to both and the mixed messaging and the differing needs of both audiences were only partially met, leading to a flop.
Hell this may mean that we see less gimmick focused hardware anymore for their main consoles because they can gimmick up the other pillars as much as they want.
Am I just not reading this right or something?
I know this was directed at Neff, but I'll answer this.
Unified OS, finally utilizing NFC for gaming, VC hurdles cleared and expanded to NDS game, exploring more partnerships/possible IP licensing to 3rd parties, hinting at expanding NNID as a unified account system (I wish he elaborated on this more.)
What were people honestly expecting? That they were gonna just ditch the Wii U or drop the gamepad? Or maybe even more drastic, going mobile/3rd party? More people are too busy being upset at what wasn't announced rather than looking at what was.
Thats understandable, but the hardcore gaming info was never gonna come at the investors meeting, thats for the business as a whole, a Nintendo Direct and E3 is where the gaming stuff is gonna come and explained in terms understandable to people on gaming fourms
That's all good if they want to expand into new markets but now, what the fuck happens with the WiiU?
That's all good if they want to expand into new markets but now, what the fuck happens with the WiiU?
In terms of business I think Nintendo should branch out to Serious games, and pounce on the worldwide gamification hype, and should have branched out to exergaming partnering with e.g. Nike. They are/were in the ideal position for this out of any large gaming company.
I think we should all agree that the day Nintendo dies is the day the music dies in terms of our own hobby.
The serious games market is not in decline though, it's expanding rapidly, and there's no big player at all. It's also not terminally ill technically, because the corporate training industry massively eclipses the entertainment industry, and isn't going anywhere, but is interested in making people more motivated. Nintendo is a brand name regular people trust. They can do playful without the foul taste of gamification. They will not make the big money as they used to, but it's a pretty stable market. I usually tell my students who want to go into the games industry to try a serious games company. It's what I would do probably. Sure it's less exciting, but you get decent working hours and pretty good job security.
I should probably create a separate thread for this though. (although we'll be the only ones reading it, because Nintendo certainly won't)
8:40 pm
by Kana Inagaki
Nintendo may not be releasing its popular franchise on other platforms, but Mr. Iwata says the company will license Nintendo game character rights to new partners.
This line is quite intriguing. Expanding more into merchandising?
Easy money maker considering the types of iconic characters they have established. Similar to Disney in that sense.
The games can't exist without the hardware that's losing them money so I don't really see how this is a healthy model they should stick to.
Honestly I like playing a Nintendo game once or twice a year but if I was them I guess I'd probably explore other options too. It's difficult for them to remain relevant while having to create low budget hardware and software.
That would be totally inaccurate though. That part of the industry is not into playful consumer electronics. The only major players are Nike.. well just Nike. In the more serious healthcare CE industry, Philips has been trying to get a foothold of late.You could say it's a multi-trillion dollar industry that contains some titanic bullies that put Sony to shame, that also has an effective R&D budget - due to universities, government grants and programs, etc. as well as outrageously huge pharma corps - that dwarfs that of the video game industry by an absolutely absurd degree, and that you'd have to be some kind of simpleton to think it's a "blue ocean" rather than the thirteenth century Jerusalem of the economic world.
I hope we all realize now that Nintendo hasn't been interested in core consumers ever since its success with the Wii.
That would be totally inaccurate though. That part of the industry is not into playful consumer electronics. The only major players are Nike.. well just Nike. In the more serious healthcare CE industry, Philips has been trying to get a foothold of late.
Neither are particularly well known for actually being able to capitalize on the fun. Nintendo has a good opportunity here, though they should have immediately followed up on Wii Fit et al. They would be a big player in a sea of small app devs.
Non wearables. Isn't that Kinect. I don't see how Nintendo can bring something new to the table here. I could see a cheap motion sensor and transmitter attached to the ankle and wrist that works with fitness related games. That could undercut the cost of Kinect for doing the same types of monitoring, but non wearables... I just don't see it.
Don't Mario-ise my Medicare!Thanks Iwata
Wait so I don't really quite understand.
People have said Nintendo needed to diversify for years, Nintendo wants to diversify into health stuff, which has driven the Blue Ocean of Wii Fit and Wii Sports for some time, and using that experience they are going to create a "3rd pillar" that focuses on delivering specifically to that Blue Ocean audience.
How is this a bad thing. Now they are catering to 2 different audiences separately instead of ending up with the abomination like the WiiU which tried to forcefully appeal to both and the mixed messaging and the differing needs of both audiences were only partially met, leading to a flop.
Hell this may mean that we see less gimmick focused hardware anymore for their main consoles because they can gimmick up the other pillars as much as they want.
Am I just not reading this right or something?
The edutainment genre is huge, but it exists entirely on dedicated portables (LeapPad), mobile, and subscription services like abcmouse.comI think Nintendo releasing the occasional "edutainment" game (something like Oregon Trail, Reader Rabbit, or Cluefinders) is actually a pretty cool idea, it seems like that genres been dead for awhile (although obviously I haven't exactly looked around).
Why should they, when the core consumers abandoned them during the generation before that?I hope we all realize now that Nintendo hasn't been interested in core consumers ever since its success with the Wii.
That's because other platforms did a better job at giving them what they want and now Nintendo needs to do something to get them interested in whatever they come up with next.Why should they, when the core consumers abandoned them during the generation before that?
I was always for Iwata but after this, I don't know.
I regrettably admit I think he has to step down. It's delusional to think they want to target non-gamers again. That's the ios/tablet crowd. There's no success there. None, nada!
Nintendo will be officially dead. I would hate to see Miyamoto and his talented teams working in crap like vita sensors, health stuff, etc. What a waste of talent!
The original Wii is still dictating what they are creating.
Wii U is inspired by the Wii in many facets, older hardware, gimmicky/unique (which ever phrase you want to use) controller, a clear attempt at recreating that success, with Marios, Zeldas etc. It has not worked.
So now they are trying to laser focus more specifically on what really pushed the Wii, the Wii Sports, Fit, etc.
If this fails, perhaps they will finally give the original Wii a rest, celebrate its success and move on. Because the rest of the world has.
Everyone who goes into learning and edu trying to crack it will crash miserably, every company of this world tried to do this thing, way richer and way more powerful companies and they all failed miserably.
Nintendo will be no exception and they'll lose interest in that area in no time.
Hey, Sega Sammy makes the majority of its revenue outside of video games. And Konami does well with their non-gaming initiatives.
Nope, you can thanks mobiles app.I hope we all realize now that Nintendo hasn't been interested in core consumers ever since its success with the Wii.
Most of that came from Sammy
I dont know what Konami does. do you mean the merchandizing or something?
Aside from the fact that all the sequels did far less than spectacular numbers, i'm talking about entering entirely in the business that'll result in an entire branch for the said company not releasing a single product that vaguely resembles something related to education once every century.Brain age didnt crash too bad.
My only fear is that they'll somehow fuck this up due to their penny-pinching miser ways. They're almost paranoically averse to loosening their moneypurse strings, which has caused them to miss clear opportunity windows for expansion in the past.The next Nintendo console will likely be more targeted to traditional gamers, while their handheld will continue to build on the kids market that has really kept the 3DS alive. With a single user ID they can try to cross-sell devices for different needs rather than having to do one-device fits all.
As Japan's population is aging, health and quality of life is a huge thing in the country.
In terms of Nintendo attracting non-gamers to its business, it could do wonders domestically.
Most of that came from Sammy
I dont know what Konami does. do you mean the merchandizing or something?
Simply put, if Nintendo starts making more money elsewhere other than games, then they're not a gaming company anymore.
My only fear is that they'll somehow fuck this up due to their penny-pinching miser ways. They're almost paranoically averse to loosening their moneypurse strings, which has caused them to miss clear opportunity windows for expansion in the past.
Take, for instance, the case of the HD development issue. They were quite clearly unprepared when they launched the Wii U. This was because they had to perform a panic-induced high-energy turn to save the 3DS, pulling resources from the home division, leaving it underprepared to properly support the U; they lacked the manpower for two platforms. The correct choice would've been to take notice from Sony and Microsoft's problems with HD content and massively expand their teams during the Wii's fat years. It's not like they didn't have the money (unlike Sony or Microsoft). It's not like the signs weren't there: they knew they had to enter the HD fray, and sooner rather than later, owing to the HDTV ownership boom.I really don't know what to say to your post. It sounds like a complaint but I'm not exactly sure what you are referring to, what time frame, what values you believe a design company should hold in preserving a small team culture, etc.
I'm not saying they'll mess up. I hope they don't mess up because this three-pillar roadmap is the first solid strategy out of Iwata's head in half a decade. I'm just not confident in them not messing up.Saying they are going to mess it up isn't much of a reason to not try to carve out a new market.