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24 hour McDonald’s to offer breakfast items after midnight

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R

Ripclawe

Banned
http://www.nydailynews.com/life-style/eats/mcdonald-offer-breakfast-items-midnight-article-1.1365652

McDonald’s is taking a small step toward offering breakfast items outside of its usual breakfast hours — at least if you’re a night owl.

Starting this month, the fast-food chain says participating 24-hour restaurants in select locations will offer an “After Midnight” menu that includes its Egg McMuffin, Big Mac and Chicken McNuggets. Customers will be able to create “Midnight Value Meals,” with either fries or hash browns as their side items, McDonald’s says.


A mockup of the menu provided by the company showed an Egg McMuffin paired with French fries, next to the heading, “Dinner or Breakfast? Yes”

The rollout of the menu, which is available from midnight to 4 a.m., builds on a “Breakfast After Midnight” menu the company has been testing. McDonald’s notes that franchisees may adapt their offerings based on local preferences.


McDonald’s CEO Don Thompson had said in a CNBC interview earlier this year that the company was open to expanding its breakfast hours. Fans of McDonald’s breakfast have long wanted the chain to make its Egg McMuffins and biscuits available later in the day. But a hurdle for the company is that operations behind the counter would get too complicated, with workers having to juggle such a wide array of items in a limited space.

McDonald’s CEO Don Thompson had said in a CNBC interview earlier this year that the company was open to expanding its breakfast hours. Fans of McDonald’s breakfast have long wanted the chain to make its Egg McMuffins and biscuits available later in the day. But a hurdle for the company is that operations behind the counter would get too complicated, with workers having to juggle such a wide array of items in a limited space.

Still, Thompson noted at an analyst conference last week that the company is looking to improve its performance by expanding hours and noted that breakfast is a “growing category.”

The “After Midnight” menu is already available in northern Delaware and College Station, Texas, according to McDonald’s. A spokeswoman did not immediately know how many of its more than 14,000 U.S. restaurants would offer the menu.

McDonald’s says nearly half of its restaurants are open 24 hours.


Read more: http://www.nydailynews.com/life-sty...tems-midnight-article-1.1365652#ixzz2VV74AJIN
Click to expand...

mcdonalds7n-1-web.jpg
 
1

120v

Member
i had a friend who'd worked at mcdonalds explain why they couldn't serve breakfast all day. but if jack in the crack can pull it off i don't know why "select locations" couldn't try it. either way glad to see them making breakfast more available.. stuff does miracles for hangovers. not that i would know or anything
 
T

TheAbsolution

Member
This better be baby steps towards 24 hours access to their breakfast menu because that's what I really want. Mmm Egg McGriddle.
 
B

Batman

Banned
They should just shrink the menu and serve breakfast and lunch all the time, people will still go even if they remove more items.
 
B

Bread

Banned
uhhh i dont see mcgriddles or biscuits on there

the mcds near me has been selling mcmuffins past midnight for months.
 
Chiggs

Chiggs

Gold Member
The best part of McDonalds! Nothing like snacking on one of their breakfast sandwiches on the way to work.
 
R

RaySpencer

Member
This better come to Canada too. I need my Sausage McMuffin all day every day.

edit: the ones with Egg, fuck the shitty ones without eggs.
 
S

Speedy Blue Dude

Banned
Has Mc Donalds ever given a reason to why they DON'T offer Breakfast 24/7? Mc Donalds Breakfast is so good, never really have it though because I can never wake up before 10:30 and go. Sausage Egg Mc Muffins are amazing.

I'm sure the transition from Breakfast-Lunch would cost them more and take more effort then just running both seamlessly.
 
E

Enzom21

Member
Speedy Blue Dude said:
Has Mc Donalds ever given a reason to why they DON'T offer Breakfast 24/7? Mc Donalds Breakfast is so good, never really have it though because I can never wake up before 10:30 and go. Sausage Egg Mc Muffins are amazing.

I'm sure the transition from Breakfast-Lunch would cost them more and take more effort then just running both seamlessly.
Click to expand...

I think it has something to do with the temperature of the grill.
 
B

Bread

Banned
this isn't news, I'm pretty sure this exact thread was made months ago. And these crappy breakfast items have been on the menu for a while. Mcgriddles or bust.
 
O

Omni

Member
I always hated making the breakfast items when I worked there. Much easier and quicker to do burgers.

Sooo glad I quit.
 
M

MilesWebber

Member
Around here they have a "limited" breakfast menu from 12am-5am, then breakfast until 10:30.

Fucking stupid. 3 different menus. How hard is it to just serve breakfast 24hrs? Other places do it without a problem...
 
P

PigSpeakers

Member
Man, this seems like a nintendo-esque solution. Why not just offer all breakfast all day? Or at least mcgriddles.

And why won't denny's let me have soup after 10pm? It's the only time I want soup when I go to denny's!
 
D

DominoKid

Member
the fuck? where the McGriddles?

i know midnight Hot Cakes + Sausage + Hash Browns is too much to ask, but they can at least have a fucking McGriddle.
 
S

Selkies!

Member
Yea they've been doing this at the one by me for a few months. I went once when I saw the sign but haven't been back because I wanted a McGriddle and they wouldn't give me one.
 
C

Chie Satonaka

Member
My McDonalds does this, and they have McGriddles.

However, I guess going at 1:30 AM meant that I was going to get people with the lowest brain cells in fast food history. Whoever the genius was that was making the McGriddle apparently thought that they don't actually include eggs and cheese. Just the pancake bun and sausage.

I guess I'll try again this weekend.
 
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