Those pictures made me realize that I really don't want the Amazon logo prominently displayed anywhere in my house, on anything.
It's like if I had a "Wal-Mart" branded Television, or a "Best Buy" branded mouse & keyboard. It's automatically slapped with the label of being a cheap, budget piece of hardware.
It may be shallow, but I will never own this device.
EDIT: The Kindle is fine, because it is in fact a cheap, budget piece of hardware.