It's the power of a thread title. The word "invent" does not appear anywhere on the product web page or from what I can tell in the video (I don't want to listen to that pap another time so not double checking it). Nor does the word "Apple". The news site on the other hand uses the word "reinvent" and references Apple, which is leveraged into the thread title. This finally turns into seven posts mentioning "invent" and some twenty posts mentioning "Apple" in the thread, although some posts are seemingly ironic and others question why it is highlighted at all (mostly on the first page).
OP here. I used Apple designer because that was in the original news site article. You can still find the title by looking through google. Other news sites since also referred to Marc as Apple designer since then. They also use words such as create etc to describe his invention.
If I could fit his name in the title I would have added that too alongside his well-known position.
I'm a scientist who conducts research in nanotechnology so I primarily editorialised the headline to mock their marketing term of "nanoballs". Which is why I focused on that in the content of the first post and then later on in the thread with their approximation of nanoballs in each hourglass.
You would be surprised how many scientist even pitch their own stuff as nanoscaled or nano-features when they are anything but. So the idea of something being called nano when it's not, is almost a running gag even amongst my colleagues.
I actually think the piece is cool, and micronballs are a better choice than nanoparticles for this application. But doubt that even if I had that level of disposable income, it would be something I buy for $12k.
