Isn't the reverse actually more accurate in this case? Lots of people use emulators to play PS1, PS2, and Wii games. As long as the games aren't pirated, no one makes any fuss. The hardware is still being emulated and the BIOS is technically "copyright infringement". Kinda the same thing here. It's pretty shady, but it's not hard to see why people don't really equate Amiibos to DLC/expansions, or other forms of software purchases. The main value of an Amiibo for most is clearly the physical collectible toy.