Is it artificial because you think they're paid plugs, or because they're excited about something you haven't had a chance to see yet? Mostly serious question. People get excited and look like goobers for lots of things, and it's not artificial.
I expanded on my one-liner above. I
don't think the people being interviewed are payed to say anything. I believe they are genuinely hyped for the game. Those were not the people I was referring to in my first post which should actually read something like 'I find it off-putting how Bethesda is artificially building up hype for this game' (I'll edit that post as I can see how easily that can be misinterpreted).
The reason I feel this way is because Bethesda is showing off a new Doom to Doom fans (who will love it), and then pique our interest by not showing the game to the rest of us. All we have to go off of is the testimony of people who saw it first hand, and all of them say it's awesome. Regardless of your opinion of Doom prior to the Doom 4 reveal at Quakecon, chances are Bethesda has got your attention now.
That's what I was referring to, and
that's what I find off-putting.