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Electronic Arts is increasing the price for its EA Play subscription service, GamesIndustry.biz understands.

The standard EA Play tier will increase from $4.99 / £3.99 per month to $5.99 / £5.99, with the annual fee rising from $29.99 / £19.99 to $39.99 / £34.99.

Meanwhile, the EA Play Pro subscription — which gives users extra in-game rewards and perks, as well as access to all of the publisher's latest games as soon as they launch — is increasing from $14.99 / £14.99 to $16.99 / £16.99, with the annual membership up to $119.99 / £99.99 from $99.99 / £89.99.

EA raising price of EA Play subscription

Sign up for the GI Daily here to get the biggest news straight to your inboxElectronic Arts is increasing the price for…

www.gamesindustry.biz

 

[Draugoth]

EA raising price of EA Play subscription

Sign up for the GI Daily here to get the biggest news straight to your inboxElectronic Arts is increasing the price for…

www.gamesindustry.biz

Electronic Arts is increasing the price for its EA Play subscription service, GamesIndustry.biz understands.

The standard EA Play tier will increase from $4.99 / £3.99 per month to $5.99 / £5.99, with the annual fee rising from $29.99 / £19.99 to $39.99 / £34.99. Meanwhile, the EA Play Pro subscription — which gives users extra in-game rewards and perks, as well as access to all of the publisher's latest games as soon as they launch — is increasing from $14.99 / £14.99 to $16.99 / £16.99, with the annual membership up to $119.99 / £99.99 from $99.99 / £89.99.

An email detailing the changes is being issued to subscribers today, explaining that the new prices will come into effect as of May 10, 2024.

GamesIndustry.biz understands these changes are being made to reflect changes in currency value and to bring fees in line with market value.

 

[analog_future]

Interesting. Makes Game Pass an even better value since EA Play is included with that.

 

[KaiserBecks]

Not everybody should though. I don’t see them offering any additional value to justify this.

 

[winjer]

EA doesn't have an output of good games, enough to justify maintaining a subscription.
I did subscribe to a month of EA Pro, a year ago, just to play Jedi Survivor. But after that, there wasn't much else worth playing.

 

[Three]

I think I subbed for a year to play It Takes Two and it's running out in August. Don't really use it. That price increase is too hefty for me to resub for I don't know what games.

 

[Pelta88]

 

[BennyBlanco]

EA barely makes games anymore

 

[adamsapple]

Interesting. Makes Game Pass an even better value since EA Play is included with that.

 

[El Muerto]

EA is acting like the ugly girls on onlyfans. Nobody is subbing so they think jacking up the price will make them more money.

 

[Mibu no ookami]

Interesting. Makes Game Pass an even better value since EA Play is included with that.

You don't think that is going to result in EA Play moving away from GamePass or GamePass increasing in price?

 

[Three]

GamesIndustry.biz understands these changes are being made to reflect changes in currency value and to bring fees in line with market value.

Do they mean inflation? Because they've increased the dollar prices too which I assume is the base currency.

 

[analog_future]

You don't think that is going to result in EA Play moving away from GamePass or GamePass increasing in price?

No idea. But for now, it's a win for Game Pass subscribers.

 

[RiccochetJ]

They're pretty good about putting their games into the vault approx 1 year after release. I do wonder when Jedi: Survivor is going to get added and keep on thinking they're going to be cheesy and do it on May 4th.

 

[Punished Miku]

EA is acting like the ugly girls on onlyfans. Nobody is subbing so they think jacking up the price will make them more money.

They're probably dropping Jedi Survivor in two weeks so they are sneaking this in first.

 

[Three]

You don't think that is going to result in EA Play moving away from GamePass or GamePass increasing in price?

Doubt it. Its only included with Ultimate or PC GP. The former is already steeply priced at $204 annually and the latter is because EA need the PC playerbase. When MS do increase the price again it won't be related to this.

 

[lh032]

Cancel DS2 and raise subscroption service? they are nuts

 

[CuteFaceJay]

Interesting. Makes Game Pass an even better value since EA Play is included with that.

shame because I stopped subbing.

 

[ShadyAcshuns]

 

[T4keD0wN]

They're probably dropping Jedi Survivor in two weeks so they are sneaking this in first.

There should still be small window to play it at the current price, i think ill take advantage of it myself if theyll adhere to their 1 year rule.
Good thing the service is on steam too so EA will get even less money from me this way.

 

[SEGAvangelist]

Game Pass killing it.

 

[cash_longfellow]

Gaming and movie subscriptions need to die.

 

[Kupfer]

Gaming and movie subscriptions need to die.

This. People need to stop complaining and vote with their wallet.

 

[simpatico]

Does anyone even subscribe? If so, why? They release like 4 games a year…

 

[Tajaz2426]

Nothing will stop the price increases constantly till every subscription service is left by its consumers.

They will keep raising prices, then add advertisements to the lower models, till folks in the middle and lower class people cannot afford it. Soon adverts will be added to even the premium levels.

I got some notification that Prime wants 3 dollars a month to not have adds even though my wife pays for their prime service. I canceled it. Everywhere I turn everything is a subscription and ads now.

My PHEV Jeep half electric thingy my wife bought me has a damn subscription, my wife’s Mercedes SUV vehicle has subscriptions, every app has a subscription.

It is crazy to think about that just about every app, video game console, etc have subscriptions and it is getting mighty tiring.

 

[cash_longfellow]

This. People need to stop complaining and vote with their wallet.

Agreed. I stopped my Netflix and HBO Max last year and I am at least dropping to the essential tier of ps plus when my extra tier expires in June. I’d like to drop plus completely, but we know that can’t happen if I want to play online on console outside of some ftp games. I don’t mind paying a little for quality, but when companies continue to try to raise prices without an increase in value, I’m out. The economy is already hard enough to buy groceries in right now.

 

[reinking]

I suspect they will eventually lock premium in-game content behind subscriptions too. People are only going to pay so much to play the same few games with a fresh coat of paint every year.

 

[Lupin25]

Just had to increase it before they throw FC ‘24 & Star Wars Jedi Survivor on there.

 

[Quasicat]

I hope this doesn’t affect the price of Game Pass. In fact, I would prefer that Microsoft drop EA Play if it means raising the price. I say this as I do not play much from their catalogue except for the Mass Effect Trilogy. I am looking forward to playing NCAA Football this year, but realistically I will not wait for it to come to EA Play and I will buy it at launch.

 

[Bond007]

Vote with your wallet.
Unfortunately, this hobby is full of retards and little kids
All for the sake of "Convenience" and the "best deals in gaming"

 

[adamsapple]

Quoting analog_future from the other thread

Interesting. Makes Game Pass an even better value since EA Play is included with that.

 

[Jaybe]

Wonder how much longer Microsoft will keep paying EA to include EA Play in the Game Pass PC and Ultimate tiers. Surely if EA is asking more from consumers, they are also asking for more from Microsoft. Or will Xbox just raise the price of Game Pass again?

 

[TransTrender]

Wonder how much longer Microsoft will keep paying EA to include EA Play in the Game Pass PC and Ultimate tiers. Surely if EA is asking more from consumers, they are also asking for more from Microsoft. Or will Xbox just raise the price of Game Pass again?

EA probably sent a few emails to MS about this but they haven't checked their Spam folder, so I'm guessing one day it will stop working and that's when they'll find out.

 

[Banjo64]

Wasn’t worth it in the first place but those GBP increases are absurd.

 

[DirtyBast8rd]

Who is subscribed to this anyway?

 

[Certinty]

In fairness, before it was included with Game Pass, £20 a year was insanely cheap for what it was.

 

[GreatnessRD]

I don't know who is buying this, but please... Stop. lol

 

[Sleepwalker]

Lmao 40 bucks to play old games and have the privilege of buying games for a tiny discount. No thanks EA.


A lot of whales do sub to this because of the 10% off in MTX for FIFA and Madden. Unfortunately.

 

[Sentenza]

This. People need to stop complaining and vote with their wallet.

I never did otherwise.
This is your bullshit people, not mine.

Also, this service was already middling at best, at this price my prediction is that is going to sink like a tank.

 

[NeonDelta]

Mine is up for renewal on 2nd may I think, should I turn back on the auto renewal to keep the £20 price?

I mainly use it for trials of the sports games and was going to use it for Jedi survivor


Just checked and prices have gone up already

Edit - just reactivated my auto renewal and it does say £19.99 so maybe I’ll be ok

 

[yamaci17]

jedi survivor is soon to hit the basic tier so this was probably planned

 

[Cyberpunkd]

Cut your subscriptions. You do not need all that shit. I moved from Apple Music to buying songs that interest me outright, my wife was shocked. Few months later she did the sale.

 

[tmlDan]

Interesting. Makes Game Pass an even better value since EA Play is included with that.

Don't worry that'll go up too soon.

 

[NeonDelta]

Cut your subscriptions. You do not need all that shit. I moved from Apple Music to buying songs that interest me outright, my wife was shocked. Few months later she did the sale.

Tempted to do that with music too as I listen to mainly the same stuff all the time

 

[Hudo]

If Ubisoft and EA were to combine their shit, their service might be worth $0.50 annually

 

[Arsic]

No games to charge more for.

 

[Kerotan]

They're probably dropping Jedi Survivor in two weeks so they are sneaking this in first.

Yeah I think so too. I wonder are they finished with the $1 promotions.

 

[Cyberpunkd]

Tempted to do that with music too as I listen to mainly the same stuff all the time

A month of Apple Music is equivalent of 10 songs + all the CDs you can get for pennies and rip them.

 

[KyoZz]

I used to take the year on year subscription. I won't anymore.

 

[Reallink]

Who the fuck subs this and why? EA doesn't even make games, lucky to see 1 semi-worthwhile non-sports release every several years (years with a Y). I assume it comes with some Fifa or Madden shit?