LOL, Bethesda, trying to do whatever they can not to share their release date with Tomb Raider. Everyone questioned rather Tomb Raider would get delayed, but Bethesda was tired for waiting around, so they just moved ahead.
9pm PST the day before release day is a common launch time for us here. I don't think they moved it ahead, Bethesda's in the East so for them that's 12am on the 10th, right on schedule.
Edit: never mind, for some reason even though it unlocks at midnight (looking at the days/hours left) it says November 9th. But technically that's the 10th.